Spurred by inflation and higher wages, sales and marketing costs increased 686 from 2021 to 2023, while the median revenue growth rate fell by more than 50%. Go-to-market operations today are more expensive than ever while commercial teams are far less productive than they were in 2021. This is only one of the findings in SBI's latest research that asked CEOs and GTM executives what is holding back profitable growth.
In this comprehensive report, you will discover:
