Global Multi-Channel Network (MCN) Market Ecosystem By Service & Tools, Applications (Music Channel, Game Channel, Lifestyle Channel, Movie Channel, Technology Channel, Fashion Channel and Food Channel) and Region - Forecast to 2027

According to AllTheResearch’s analysis, the global multi-channel network (MCN) market ecosystem was valued at US$ 3,266.8 Mn in 2020 and is expected to reach approximately US$ 4,500.9 Mn in 2027 at a CAGR of 5.5%. 

There are approximately 229 companies across the globe that are operating in the multi-channel network market ecosystem, with the majority of the companies having a presence in North America. With the presence of major MCN companies and content providers in North America, the region dominated the multi-channel network market ecosystem in 2018. North America held a market share of 37.1% in 2018, followed by Asia Pacific, Europe, Latin America, and the Middle East & Africa in the global multi-channel network market ecosystem. Moreover, in Europe, countries such as the UK, Germany, France, Italy, and Russia dominated the market owing to higher spending on digital video advertisements by these companies.

Various strategies such as new product developments, mergers and acquisitions, and partnerships have been adopted by the key players in the multi-channel network market ecosystem to gain a competitive edge. For instance, in July 2018, Viacom, an American mass media conglomerate, acquired Awesomeness TV, a Multi-Channel Network (MCN) company. The acquisition will strengthen Viacom’s premium content production and its digital and social relationship among youths in the multi-channel network market ecosystem. Moreover, in January 2020, The Walt Disney Company’s Direct-to-Consumer & International segment has announced to launch Disney+ in markets across Western Europe. The streaming service will be launched in the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th in 2020. Additional Western Europe markets including Belgium, the Nordics, and Portugal, will follow in summer 2020.

The rising usage of video platforms among internet users has created new growth opportunities for multi-channel network market ecosystems that provide video content services, such as cross-promotion, funding, and audience engagement, among others, which help multichannel networks in earning revenue from the YouTube platform. In addition to this, the multi-channel network market ecosystem also helps in providing different ways to optimize video content to increase audience engagement on YouTube channels. Diversification in the portfolio further helps MCNs to shift from content and brand management to the conversion of the existing traffic on websites into revenue.

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COVID-19 Impact Analysis & Opportunities in Multi-Channel Network (MCN) Market:

The outbreak of COVID-19 has bought along with a global recession, which has impacted several industries. Along with this impact, COVID Pandemic has also generated a few new business opportunities for the Multi-Channel Network (MCN) market ecosystem. The overall competitive landscape and market dynamics of Multi-Channel Network has been disrupted due to this pandemic. All these disruptions and impacts have been analyzed quantifiably in this report, which is backed by market trends, events, and revenue shift analysis. COVID impact analysis also covers strategic adjustments for Tier 1, 2, and 3 players of the Multi-Channel Network Market.

Ecosystem Snapshot: Multi-Channel Network (MCN) Market Overview

Multi-Channel Network (MCN) Market Ecosystem: Segmentation

Multi-channel networks (MCN) are organizations that primarily operate via various video platforms. They manage, create, and provide services to a portfolio of video-sharing platforms such as YouTube. Various benefits are being provided to content creators in perusing partnership with multichannel networks and video platforms, which further enhances video creation, publishing tools, higher CPM, production and editing facilities, marketing and promotion, events, copyrights and licenses for videos. multi-channel network market ecosystem offers several channels with YouTube to syndicate, monetize, and manage content. Several multichannel networks have also innovated to produce originally created content.

Global Multi-Channel Network (MCN) Market Ecosystem

In 2019, North America was dominating the multi-channel network market ecosystem and is expected to witness similar growth trends during the forecast period. Europe is a huge and diverse market for Multi-Channel Network (MCN) services. The ongoing digital developments are driving the growth of the video on demand in this region. The rise of the internet has created new audiences for publishers and content creators in this region.

Moreover, YouTube and Facebook together have a massive 56% market share of online video advertising in the European region that further fosters the multi-channel network market ecosystem. European content creators export over 48% of their content outside of their home country on YouTube. Furthermore, Kids’ Entertainment, Film & Movies, and Gaming are the over-performing content categories to date in Europe on YouTube and social networking sites. This factor is expected to drive multi-channel network market ecosystem demand across the globe.

Multi-channel network Market Statistics Glimpse

There are many trends that are having an impact on the multi-channel network (MCN) market ecosystem forecast. These, when evaluated from a company’s perspective, can drive growth. Our numerous consulting projects have generated sizeable synergies across all regions and all sizes of companies.

Multi-Channel Network (MCN) Market Ecosystem Key Players

Very few markets have interconnectivity with other markets. Our Interconnectivity module focuses on the key nodes of heterogeneous markets in detail.

Multi-Channel Network (MCN) Market Ecosystem: Major Interconnectivity

Glance on Multi-Channel Network (MCN) Market Ecosystem Trends:

Recent News:

• In Jan 2020, Disney+ Moves up EMEA Launch Date. The Walt Disney Company’s Direct-to-Consumer & International segment has been set for the launch Disney+ in markets across Western Europe. The streaming service will launch in the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th. Additional Western Europe markets, including Belgium, the Nordics, and Portugal, will follow in summer 2020.
• In Jan 2020, Tencent Buys Stake in Universal Music Group. Chinese technology conglomerate Tencent Holdings has agreed to purchase 10% of Santa Monica-based Universal Music Group’s share capital. The deal was valued at roughly $33.4 billion, according to a statement by French media firm Vivendi SA, which sold its UMG stake to Tencent.
• In Nov 2019, ProSiebenSat.1 Using AWS to Transform the Future of Media in Europe. ProSiebenSat.1, Europe’s leading media group chooses AWS as its primary cloud provider to transform its business and accelerate the delivery of new products with AWS machine learning services. With AWS, ProSiebenSat.1 is improving the time to market of new applications, and introducing advanced analytics and machine learning (ML) technologies across its organization, which is transforming the viewing experience for 45 million households across Germany, Austria, and Switzerland.
• In November 2019, Paris-based Banijay bets big on India with $2.2-b Endemol Shine deal. Paris-headquartered Banijay Group, the world’s largest independent TV and multimedia content production company, is upbeat on India with its $2.2-billion acquisition of Endemol Shine Group. Banijay will have almost 200 production companies in 23 territories once the deal is completed in the next 12-18 months. In India, it aims to be the number one production house for unscripted content with formats like ‘Big Brother’ and ‘Fear Factor’.

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