An exclusively designed view of 3D Printing

Client: The client is a leading diversified 3D printing system manufacturer with major operations across the globe. The company offers 3D printing solutions for a wide-range applications in healthcare, automotive, electronics, and industrial sectors.

Business Objective: The primary objective was to understand the current market potential for 3D Printing in Australia. Additionally, the client was interested to analyze opportunities in the market for stakeholders and provide company competitive landscape.

Solutions: Our team was able to provide detailed analysis for the consumer buying behavior based on thorough primary interviews we conducted in Australia. We also assisted our client to garner key insights on the market potential by providing market sizing and forecast for the period 2020-2027 along with a due diligence of MACRO vectors which have a high impact on the market. It provided clarity on where and how to invest resources in order to capitalize on the opportunity. We covered detailed mapping of competitors for our client as well as the nature of competition. We identified top 20 potential customers from each end use industry and mapped them based on various parameters including product portfolio, application, financial performance, and offerings. We also provided benchmarking heat maps based on various parameters including business strength, brand loyalty among consumers, technological integrations or investments in R&D, and company's growth in last 3 years. The benchmarking heatmap helped our client to understand where their company can be positioned and how they can compete with these players. This helped the client in understanding the potential clients as well as demand for various products in Australia.

Business Recommendations: Based on the current market conditions ATR identified which industries are most favorable to target for the client to be introduced in Australia. The client got an understanding of the key sustainability strategies adopted by market players, their respective product portfolios, and market shares. We also assisted in identifying potential buyers and a strategic approach to perceive them.

Result: The study enabled the client to understand the Australia 3D Printing market with respect to individual growth trends, future expansions, and contribution of each segment to the market. The company understood the untapped market potential for 3D printing and is planning a strategic step to offer the respective products in Australia Read more...