An exclusively designed view of Cosmetics

Client: The client is a leading aesthetic medical device manufacturer with major operations in London, UK. The key products include dermal fillers and needle.

Business Objective: The key objective was to analyse the current competition and pain points of customers in existing products. Additionally, to understand the opportunities in North America and expand it's presence in North America and other European countries.

Solutions: The study was designed in such a way that provided in-depth analysis of value chain, list of suppliers and contract manufacturers in interested region, and market size & forecast. This helped our client to identify multiple strategies to expand it's presence in other European and North American countries through suppliers. It provided clarity on where and how to invest to capitalize on the opportunity. The study also provided in-depth information about the emerging Asia market in which we majorly covered existing players and their products, rivalry in existing players, reimbursement scenario, government initiatives and regulation, adoption of various procedures in the region, comparison of products based on features & cost, and recommendations to the client (Based on secondary & primary research). This helped the client in understanding the potential of the market as well as demand for various products across the globe.

Business Recommendations: Based on the current market scenario ATR identified which end-user & countries are most potential to target. The client got an understanding of the key sustainability strategies adopted by market players, their respective product portfolios, market shares, and what strategies they should use to expand their geographical reach.

Result: The study enabled the client to understand the North America and Europe Cosmetic Market scenario including market size, growth trends, future expansions, and the contribution of each segment to the market. The company understood the multiple steps to achieve their expansion goal and is planning a strategic step to offer their services in the U.S. and other European countries soon Read more...