Analysis of Global Beauty Supplement Market Expected to Reach USD 8.69 million in 2026

Increasing in personal health and awareness and growing number of aging population likely to impel demand for beauty supplements around the globe to be aware of their appearances.Beauty supplements are used in the form of pills, capsules, powdered or liquid form to enhance and improve any type of nutrient deficiency in the human body. Beauty supplements are rich in vitamins, minerals and bioactive ingredients that enhance the outward appearance and outlook. Rising consumer self-obsession about their appearance drives beauty supplements market growth around the globe. The rapid changing lifestyle, rising individual purchasing power, and rise in advertisement spending to create awareness are all leading towards the growth of beauty supplement consumption in the global market.

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Considering the current scenario, beauty supplements are highly creating demand and sales from the online buyer, which massively increased in the past few years. The increasing internet penetration and growing concern for beauty comfort among customers around the globe further enhances the size of the market during the forecast period. In addition, the increasing inclination of the male section towards their outer appearance is also anticipated to promote beauty supplements market growth by 2026. In order to attract fresh consumer base, various products and supplements are frequently introduced in the market. The growth in the research and development to meet the human expectation and satisfaction, the companies in the market are highly investing the partnerships and product development to cater to the demand from customers. For instance, Inneov, produced by the partnership between Nestle and L'Oreal signed up a partnership agreement and launched new brand “Inneov”, which one of the well-recognized brand of beauty supplements for skin and hair.

Key Findings:

  • Based on the supplement, in 2018, the tablets type beauty supplements are estimated for the largest share of nearly 28% in the market
  • Based on the distribution channel, the online distribution channel expected to grow at the highest CAGR of around 10.5% during the forecast period
  • Based on the application, the skin care supplements accounted for more than 55% share of the global beauty supplements market
  • Europe accounts for the 40% market share in the global beauty supplement market in 2018

Recent News:

  • In Jan 2016, Pfizer acquired Shanghai-based Sirio Pharma Co. Ltd, a wholly-owned subsidiary of Treerly Health Co. Ltd. The acquisition was aimed to increase portfolio of nutritional products for women
  • In May 2018, Amway introduced a new product such as 'Nutrilite Traditional Herbs Range' in India
  • In April 2018, Otsuka Holdings launched EQUELLE Gelée, which is a flavored supplement to support women’s beauty and health.

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