Rising growth of food and beverages and healthcare industry which is coupled with need to protect brand identity is expected to drive the growth of the anti-counterfeit packaging market
The global anti-counterfeit packaging market was valued at USD 106.87 billion in 2018 and is expected to reach USD 204.76 billion in 2026, growing at a CAGR of 8.4% during the forecast period.
The global anti-counterfeit market is fuelled by factors such as government regulations to impose safety features on healthcare and pharmaceutical products. The Anti-Counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission is one such example of government regulation which is benefiting the anti-counterfeit industry globally. This is expected to positively impact the market in the developed economies, over the forecast period.
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Anti-counterfeit packaging is primarily used in the food & beverages and healthcare sectors. These packaging technologies possess advantages such as prevention of product imitation by employing unique barcode and RFID technology. Growing awareness regarding fake drugs which harm or kill millions across the world is one of the major factors driving this industry. Increasing the focus of manufacturers to prevent serious damage on the brand names is also propelling the industry towards further growth.
However, the high prices of anti-counterfeit packaging are expected to hamper the growth of the global anti-counterfeit packaging market during the forecast period. Moreover, the high R & D costs are the prime challenges in the global anti-counterfeit packaging market throughout the forecast period.