Digitally Printed Wallpaper Market 2019: Poised for Strong Global Growth

Increase in digital printing has enhanced the adoption and development of the digitally printed wallpaper technology, the rise in demand for digital technology in wallpapers, and increase in trend of interior decoration in the residential section are expected to drive the growth of the digitally printed wallpaper market in upcoming years

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The global digitally printed wallpaper market was valued at USD 1,879.2 million in 2018 and is expected to reach USD 5,978.4 million in 2026, growing at a CAGR 15.9% from 2019 to 2026.

The digitally printed wallpaper is recognized as a valuable technique to enhance the home décor. The developed and developing countries are widely shifting their preference towards the digitally printed wallpaper from analog-based printing technology. The stringent legal regulations related to the adoption of chemicals in wallpapers printing are main regulating the production of the technique in the developing market. The global digitally printed wallpaper market is highly fragmented owing to the presence of a high number of manufacturers from developed and developing countries. The developed countries manufacturers such as Tapetenfabrik Gebr, Rasch GmbH, 4walls, Graham & Brown, The Printed Wallpaper Company, and MX Display are invested high amounts on the operation and manufacturing at the developing countries in Asia-Pacific such as China, India, Malaysia, Singapore, and Australia. This is due to the rapid evolving urbanization and industrialization sector and a massive increase in the standard of living of the consumers in the region.

However, the high capital investment and the intense competition among paints and coatings manufacturers are the main restraining factors in the market over the forecast period. Moreover, the high brand identity availability and high threat of new entrant are further expected to challenge the growth factor for the manufacturers to operate in the global digitally printed wallpaper market over the coming years.

Key Findings:

  • Based on the type, the vinyl-based digitally printed wallpaper accounted for the largest share of around 35% in terms of volume in the global digitally printed wallpaper market in 2018
  • Based on the printing technology, the electrophotography printing technology segment is expected to grow at a CAGR of around 19.5% in the upcoming years
  • Based on end use, the residential segment accounts of the largest share in the market and expected to register a CAGR of 19.1% during the period of 2019-2026.
  • Asia-Pacific accounted for more than 40% market share of the global digitally printed wallpaper market in 2018

Recent News:

  • In April 2019, at Salone del Mobile, Calico and British designer Faye Toogood collaborated and launched “Muse” 
  • In January 2018, HP Inc. revealed a new collection of digitally printed interiors for residential and non-residential

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