The Global Sheet Face Mask is expected to grow at a CAGR of 9.5% during the forecast period and was valued at US$ 1.8 Bn in 2018. Sheet face masks are an innovative product that offer protection to the skin against aging and other skin problems. A rise in the demand for cosmetics and beauty products is a major factor resulting in the rise in demand for sheet face masks over the years. Sheet face masks are generally packed individually and are used once, which make them easy, fast, and convenient to use.
Key findings/Recent News:
· August 2018: FaceTory, which is a subscription service for Korean face mask, launched the sheet face mask ‘Sun Bae’. SunBae is a soothing mask and has aloe vera as one of its ingredients that keeps the skin cool and glowing.
· March 2018: Kiehl’s launched sheet face masks that grabbed significant customer attention. The sheet face mask features cold-pressed Amazonian oils that provide a hydrating effect to the skin.
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The growing demand for cosmetics and beauty products and increasing population are boosting the global market for sheet face masks. At the same time, the market for sheet face mask is expected to grow owing to a rise in the use of sheet face masks in anti-aging and skin brightening formulations. Further, increasing disposal income has also boosted the market for sheet face mask. North America is witnessing a rise in the demand for sheet face masks owing to the benefits they offer like better hydration, reduction of aging signs, presence of natural ingredients extracts, and moisturization.
CPs & CI
The major players operating in the global sheet face mask are Boss Biological Technique Ltd, Sephora, Lancome Paris, Kracie Holdings, BioRepublic Skin Care, Yunos Co. Ltd. Es Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, The face shop, and others.
The major players operating in the market are focusing on new product development, product launches, and strategies like mergers and acquisitions, in order to grab greater customer attention. Companies such as Sephora has launched a new range of sheet face masks for every occasion. There are fourteen new varieties that target everything from a post workout glow to night out and selfies. Moreover, the Company targeted online platforms as a medium to sell their products in order to grab more customer attention.
Key Questions Answered:
• What is the market value and volume of the overall sheet face mask market?
• What are the key segments and sub-segments in the market?
• Which is the largest sub-segment in each segment in the scope of the study?
• What are the key drivers, restraints, opportunities, and challenges in the market and how are they expected to impact the market?
• What are the attractive segments and geographies to invest in?
• What is the market value and volume at the regional and country level?
• Who are the key market players and their key competitors?
• What are the strategies for growth adopted by the key players in the market?