Subscription Video on Demand (SVOD) Market by Streaming Device (Smart TV, Laptops & Desktops, Smartphones, Others); by Streaming Solution (Over the Top (OTT), Pay TV, Internet Protocol TV); by Deployment (Cloud, On- Premises), by User (Consumer, Enterprise) and by Region (North America, Europe, Asia Pacific, Latin America, MEA); - Global Forecasts 2021 to 2027

The Global Subscription Video on Demand Market size was valued at USD 56.33 Bn in 2020 and is expected to reach USD 192.33 Bn by 2027, with a growing CAGR of 19.7% during the forecast period.

Subscription Video on Demand (SVOD) is a media distribution system in which a user subscribes to the company by paying monthly, or quarterly, or yearly. This allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. Recurring subscriptions provides access the most out of each of the customers. This provides easy access to the users customized watchlist. SVOD companies generate revenue by charging their customers a monthly subscription fee. Subscribers receive full access to a library of videos, TV shows, and movies in exchange.

Subscription Video On Demand (SVOD) Market

Global Subscription Video on Demand Market Dynamics

Growing number of video streaming apps is anticipated to drive the subscription video on demand market growth in the near future.

Additionally, the increasing demand for smart TV’s is expected to drive the subscription video on demand market growth in the near future. Smart TVs are android based in which a user can login to the account and stream the shows accordingly. In the United States, The Walt Disney Company announced that its Disney+ service had reached 10 million subscribers in (2019), after its initial launch, placing it fourth on the list.

Moreover, in addition to messaging services, some OTT apps provide the functionality such as users broadcast entertaining videos, music, and local or international news to its customers. This broad range of streaming solutions is hastening its adoption. However, high costs associated with content development may hinder the subscription video on demand market growth in the near future.

The Global Subscription Video on Demand Market Segmentation:

By Streaming Device

  • Smart TV
  • Laptops & Desktops
  • Smartphones
  • Others

By Streaming Solution

  • Over the Top (OTT)
  • Pay TV
  • Internet  Protocol TV

By Deployment

  • Cloud
  • On-Premises

By User

  • Consumer
  • Enterprise

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on streaming device, the smartphones segment is expected to grow significantly during the forecast period due to its use in Over the Top (OTT) platform

Based on streaming device, the market has been segmented into smart tv, laptops & desktops, smartphones, and others. Smartphones held the largest market share in 2020, as majority of people were bound to use smartphones for entertainment purpose. For instance, the use of smartphone is estimated to be highest among older age groups, particularly in Argentina. In Argentina, smart TV ownership was already high in 2019 and remained unchanged in 2020, at 58% of internet users. Additionally, the smartphone, users increased sharply among 16–24-year-olds while declining in all older age groups.

Moreover, during the forecast period, entertainment is expected to be the primary driver of this segment. For instance, Subscription Video-On-Demand (SVOD) and digital audio have seen the most dramatic changes in media consumption in 2020. In the first quarter of 2020, 86.3% of internet users in Argentina had used SVOD services. During the same time period, the proportion of people who streamed music, listened to podcasts, or listened to other online audio content increased to 78.9%.

Based on deployment, the cloud segment in the subscription video on demand market is growing at the highest CAGR during the forecast period owing to its easy accessibility

Based on deployment, the subscription video on demand market has been segmented into cloud and on-premises. Cloud segment is expected to grow at the highest CAGR during the forecast period. Cloud is the major point of storage for this SVOD platforms, as cloud collects data in bulk in every second. Cloud also provides increased agility & scalability, for instance, in live streaming, this is vital and has become more relevant with sports services like ESPN jumping the trend. ESPN spends around $2 million on AWS.

Based on region, North America is expected to hold the largest market share during the forecast period owing to maximum subscriptions

Based on region, the global subscription video on demand market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held the largest market share in the subscription video on demand market in 2020, as large number of homes are familiar to OTT platform. For instance, in 2020, Canada streaming consumption increased as a result of the pandemic's forced isolation and restrictions. Streaming services consumed more of Canadians' time and money. Canadians estimated spend $2.7 billion on streaming services in 2020.

Additionally, Canadian streamers consume on average 3.2 hours of streaming content every day. Moreover, streaming content had been increasing prior to the pandemic, but 2020 saw a significant acceleration of that trend, as 54% of Canadians streaming had increased over the past year, with age 18-34 citing the most significant change.

Additionally, in Europe, the average usage of SVOD among TV households was 17% for EU 27 countries. Scandinavian countries were the major contributor to SVOD subscriptions. A total of 197 SVOD services were active in Europe by the end of December 2016, the majority of services include film and TV. Moreover, Netflix holds an approximate 46% of the total number of over-the-top (OTT) SVOD subscribers in Europe, and Amazon holds about 20% respectively. In certain national markets, Netflix faces strong competition from national players and has a lower-than-average market share. This is the case observed particularly in Spain, Poland, Slovenia, or Romania.

Company Profiles and Competitive Intelligence

The key players operating in the subscription video on demand market are:

  • Akamai Technologies
  • Disney +
  • Kaltura, Inc
  • Netflix, Inc.
  • IBM Corporation
  • Wowza Media Systems, LLC
  • Hulu, LLC
  • Amazon Web Services, Inc.
  • Apple Inc.
  • Cisco Systems, Inc.
  • Google LLC
  • YouTube
  • HBO 
  • Roku 
  • IndieFlix 
  • Vudu 

The report also provides an in-depth analysis of subscription video on demand market dynamics such as drivers, restraints, opportunities, and challenges


  • Increasing competition in SVOD providers
  • Cheaper internet providers
  • Rise in Usage of videos in corporate training


  • Network issues or technical difficulties
  • High costs associated for content development


  • Use of AI in video streaming


  • Intense competition in the industry

COVID-19 Impact on the Subscription Video on Demand Market Analysis

Covid-19 had a positive impact on the subscription video on demand industry in 2020. The lockdowns and the complete freeze in the supply chain supported the subscription video on demand market growth in 2021. For instance, in the first quarter of 2021, amazon prime registered 200 million members on subscription basis. Additionally, the demand for cloud-based games on subscription basis is anticipated to support the subscription video on demand market growth in the near future.

Due to lockdown most of the people opt for entertainment and it was a sudden increase in the streaming on OTT. The Subscription Video on Demand (SVOD) subscription is held by 56% of UK home users. Despite the fact that the service was only launched on March 24th, Disney+ accounted for 52% of new subscriptions. Half of all Disney+ subscribers signed up for an annual subscription, proving the value of the £49.99 pre-order offer. Tiger King surpassed The Mandalorian as the most frequently mentioned piece of content, even among Disney+ subscribers. Access to back catalogues proved to be a key differentiator, posing challenges for brands lacking a diverse content offering. Netflix dominated in customer advocacy, with a Net Promoter Score of +46, which was significantly higher than its competitors.

The report also provides an in-depth analysis of key trends in the subscription video on demand market


  • Traditional channels are resorting to a strategy that can be described as a hybrid system, which combines subscription services (SVOD) with income generated through advertising (AVOD)
  • Increasing demand for OTT through mobile data traffic

The report also provides an in-depth analysis of recent news developments and investments

  • In November 2021, Netflix (US) announced to expand its base at Shepperton Studios, as the US streaming service seeks to increase its British-made output. As the company faced space shortage, they, first agreed to construct the studio in Surrey its permanent production base, eventually they announced to build it in Shepperton Studios.
  • In September 2021, In Kenya, Netflix (US) announced to release a new free Android mobile plan that allows users to watch a restricted selection of its catalogue, it includes full seasons of certain shows. The Netflix mobile plan allows users to join the service without the need to submit any financial information.

The unique insights provided by this report also include the following:

  • In-depth Value Chain Analysis
  • Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post COVID-19 Impact on the Subscription Video on Demand Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global subscription video on demand market was valued at USD 56.33 Bn in 2020 and is anticipated to reach USD 192.33 Bn by 2027.

The subscription video on demand market is estimated to grow at a compound annual growth rate (CAGR) of 19.7 % during the forecast period.

North America is expected to hold the largest market share during the forecast period.

A few key players include, but are not limited to Akamai Technologies Disney +, Kaltura, Inc, Netflix, Inc., IBM Corporation, Wowza Media Systems, LLC, Hulu, LLC, Amazon Web Services, Inc., Apple Inc.; Cisco Systems, Inc., Google LLC, YouTube, HBO, Roku, IndieFlix, and Vudu

Technical difficulties are the major restraining factor that hampers the growth of the market.

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  1. Market Introduction
    1. Definition
    2. Scope of the Study
    3. List of Assumptions
    4. Market Structure
    5. Scope of the Study: Segmentation 
    6. Timeframe, Currency and Limitations
  2. Research Methodology
    1. 3P Research Approach
    2. Market Sizing Approach
    3. Data Sources
    4. Primary Research Coverage
  3. Executive Summary
    1. Market Summary
    2. Market Snapshot
    3. Regional Snapshot
    4. Country Snapshot
  4. Premium Insights
    1. Key Trend Analysis
    2. New revenue Pockets
    3. Pain Point Analysis
    4. Company Market Share Analysis, by Region
    5. Strategies Adopted-Benchmarking Heat Map
    6. Regulatory Landscape
    7. PESTEL Analysis
    8. Regional Lifecycle
    9. Competitive Benchmarking
  5. Market Overview & Competitive Landscape
    1. Competitive Landscape
    2. Investment Scenario by Key Players
    3. Key Player Overview
    4. Product comparison
    5. Player Wise Geographic Presence
    6. Player Wise Target Customer Segment
    7. Recent News
      1. Product Launches & upgrades
      2. R&D / Innovation
      3. Merger & Acquisition
      4. JV & Partnership
      5. Recognition and others
  6. Market Segmentation (Market Size and Share Analysis)
    1. Global Market Size & Historic Growth
    2. Market Size by Streaming Device
      1. Smart TV
      2. Laptops & Desktops
      3. Smartphones
      4. Others
    3. Market Size by Streaming Solution
      1. Over the Top (OTT)
      2. Pay TV
      3. Internet Protocol TV
    4. Market Size by Deployment
      1. Cloud
      2. On-Premises
    5.  Market Size by User
      1. Consumer
      2. Enterprise
  7. Market Dynamics
    1. Market Drivers
    2. Opportunities
    3. Value Chain Analysis
    4. Pricing Analysis
  8. COVID – 19 Opportunity Mapping
    1. Key Drivers & Anticipated Revival Period
    2. Key Trends Analysis
    3. Impact on End user Industry
    4. Opportunity Analysis
  9. Regional Market Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. UK
      2. Germany
      3. France
      4. Italy
      5. Spain
      6. Rest of Europe
    3. APAC
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    4. Latin America
      1. Mexico
      2. Brazil
      3. Argentina
      4. Rest of LATAM
    5. Middle East & Africa
      1. GCC
      2. Rest of MEA
  10. Company Profiles
    1.  Akamai Technologies


      1. Company Fundamentals
      2. Financial Analysis (Subject to Availability)
      3. Product Portfolio
      4. SWOT Analysis
    1. Disney +
    2. Kaltura, Inc
    3. Netflix, Inc.
    4. IBM Corporation
    5. Wowza Media Systems, LLC
    6. Hulu, LLC
    7. Amazon Web Services, Inc.
    8. Apple Inc.
    9. Cisco Systems, Inc.
    10. Google LLC
    11. YouTube
    12. HBO 
    13. Roku 
    14. IndieFlix 

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