Global Stevia Market - Segment Analysis, Opportunity Assessment, Competitive Intelligence, Industry Outlook 2016-2023

Global stevia market is expected to grow at a CAGR of 5.8% and was valued at US$ 380.2 Mn in 2018. The increasing demand for natural sweeteners, especially in beverages, is resulting in a rise in demand for stevia over the years. The increasing penetration of stevia in the food industry on account of its sweetening properties is also triggering the overall market growth during the forecast period.

The stevia market report provides analysis for the period from 2016 to 2023, where 2018 to 2023 is the forecast period, while 2017 is the base year. This report on stevia covers an in-depth analysis of the market including statistical and subjective data points, along with the key market drivers and opportunities & restraints that have positive or negative effects on the overall global market. Exclusive coverage has been provided for market drivers and challenges & opportunities for a country-level market in the respective regional segments. The report comprises a competitive analysis of the key players functioning in the market and covers in-depth data related to the competitive landscape of the market and the recent strategies & products that will assist or affect the market in the coming years.

Global Stevia Market Size, 2016-2023, (Tons) (US$ Mn)

Global Stevia Market

The global stevia market has been segmented on the basis of applications and distribution channels. On the basis of different applications, the market has been segmented into food products, beverages, pharmaceuticals, table top sweeteners, and others. By distribution channels, the market has been segmented into the online distribution channel and offline distribution channel.

The beverage segment dominated the market in 2018 and is expected to display a similar trend in the coming years

In terms of different applications, the beverage segment dominated the market in 2018. The segment is also expected to witness the fastest growth during the forecast period, owing to the rising use of stevia in several carbonated drinks. Besides this, the product also finds its application in several zero and low-calorie beverages that cater to the rising demand from consumers who are health conscious. Companies such as The Coca-Cola Company and PepsiCo, Inc. have incorporated stevia in their diet soft drinks portfolio and these are marketed as drinks that have no side effects on consumer health.

The offline channel segment dominated the market in 2018 and is expected to display a similar trend in the coming years

In terms of the distribution channel, the offline channel segment dominated the market in 2018. For instance, the overall U.S retail sales rose 11.9% in 2018. Increasing awareness regarding obesity and diabetes has resulted in the rising demand for stevia over the years in the U.S.

However, the online channel is expected to witness the fastest growth during the forecast period. The penetration of internet services and options of several brands in online platforms are resulting in a high growth of the online channel during the forecast period.

Global Stevia Market Segmentation Scope

By Application

  • Food Products
  • Beverages
  • Pharmaceuticals
  • Tabletop Sweeteners
  • Others

By Distribution Channel

  • Online Channel
  • Offline Channel


  • North America (U.S.,Canada, Mexico)
  • Europe (U.K., Germany, France, Spain, Italy, Rest of Europe)
  • Asia Pacific (China, Japan, India, Thailand, Indonesia, Rest of APAC)
  • LATAM (Brazil, Argentina, Rest of LATAM) 
  • Middle East Africa (South Africa, GCC, Rest of MEA)

Asia Pacific region is expected to witness the fastest growth during the forecast period

In terms of different regions, the Asia-Pacific region is expected to witness the fastest growth during the forecast period. Increasing consumer awareness regarding the benefits of natural sweeteners is resulting in a rise in demand for stevia. In addition to this, the growth of the food & beverage sector in countries such as China, Taiwan, South Korea, India, and Japan over the years will also have a positive impact on the stevia market.

Moreover, an increase in investment by leading food & beverage manufacturers such as PepsiCo, The Coca-Cola Company, and Cargill is also generating new opportunities for the market during the forecast period. China is the leading exporter of stevia and has witnessed a significant increase in stevia consumption over the years. South Korea is also a major market for stevia in the Asia-Pacific region, owing to the rising adoption of stevia-based products among the consumers over a long period of time.

The major players operating in the global stevia market are

  • Cargill, Inc.,
  • Evolva Holding S.A.,
  • PureCircle Ltd.,
  • Stevia Corporation,
  • Tate & Lyle Plc,
  • Ingredion Inc.,
  • GLG Life Tech Corp.,
  • The Coca-Cola Company,
  • PepsiCo Inc.,
  • Stevia First Corporation
  • among others.

The players have stepped up new product innovations and new product launches in order to gain more attention from customers.

Moreover, the market growth is attributed to strategic mergers & acquisitions, geographical expansions, and joint ventures & partnerships, in order to ensure long-term sustenance in the market. Companies such as Sweegen, which is a natural sweetener company and Ingredion Incorporated, a leading provider of ingredients, have announced that the Secretary of State for Agriculture and Procurement (SEAB) has approved Sweegen’s next generation, non-GMO Reb D sweetener, which is derived from stevia leaf for use as a table top sweetener.

Key Questions Answered in the Report:

• What are the market value and volume of the overall stevia market and segments?
• What are the different segments and sub-segments in the market?
• What are the key drivers, restraints, opportunities, and challenges in the market and how are they expected to impact the stevia market?
• What are the attractive segments and geographies to invest in?
• What is the market value and volume at the regional and country-level?
• Who are the key market players and their key competitors?
• What are the different strategies that are adopted by the key players in the stevia market?
• How does a particular company rank against its competitors with respect to revenue, profit comparison, operational efficiency, cost competitiveness, and market capitalization?
• How financially strong are the key players in the market (on the basis of revenue and profit margin, market capitalization, expenditure analysis, investment analysis)?
• What are the recent trends in the stevia market? (M&A, partnerships, new product developments, expansions)

Related Reports

Need specific market information ?

Ask for free product review call with the author

Share your specific research requirements for a customized report

Request for due diligence and consumer centric studies

Request for study updates, segment specific and country level reports

Table of Content

Chapter 1 Preface

1.1 Report Description

1.1.1 Purpose of the Report

1.1.2 Target Audience

1.1.3 USP and Key Offerings

1.2 Research Scope

1.3 Research Methodology

1.3.1 Phase I – Secondary Research

1.3.2 Phase II – Primary Research

1.3.3 Phase III – Expert Panel Review

1.3.4 Approach Adopted Top-Down Approach Bottom-Up Approach

1.3.5 Assumptions

1.4 Market Segmentation Scope

Chapter 2 Executive Summary

2.1 Market Summary

2.1.1 Global Stevia Market, 2016-2023, (Tons) (US$ Mn)

2.1 Market Snapshot: Global Stevia Market

2.2 Market Dynamics

2.3 Global Stevia Market, by Segment, 2018

2.3.1 Global Stevia  Market, by Application, 2018, (Tons) (US$ Mn)

2.3.2 Global Stevia  Market, by Distribution Channel, 2018, (Tons) (US$ Mn)

2.3.3 Global Stevia Market, by Region, 2018 (Tons) (US$ Mn)

2.4 Premium Insights

2.4.1 Stevia Market In Developed Vs. Developing Economies, 2018 vs 2023

2.4.2 Global Stevia Market: Regional Life Cycle Analysis

Chapter 3 Market Dynamics

3.1 Market Overview

3.2 Market Drivers

3.2.1 Increasing awareness regarding consumption of low sugar content products is driving the overall stevia market

3.2.2 Driver 2

3.2.3 Driver 3

3.3 Market Restraints

3.3.1 Restraint 1

3.3.2 Restraint 2

3.4 Market Opportunities

3.4.1 Opportunity 1

3.4.2 Opportunity 2

3.5 Industry Value Chain Analysis

3.5.1 Analyst’s Views

3.6 Industry SWOT Analysis

Chapter 4 Global Stevia Market, by Application

4.1 Market Overview, by Application

4.1.1 Global Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

4.1.2 Incremental Opportunity, by Application, From 2018-2023

4.2 Food Products

4.2.1 Global Stevia Market, by Food Products, 2016-2023, (Tons) (US$ Mn)

4.3 Beverages

4.3.1 Global Stevia Market, by Beverages, 2016-2023, (Tons) (US$ Mn)

4.4 Pharmaceuticals

4.4.1 Global Stevia Market, by Pharmaceuticals, 2016-2023, (Tons) (US$ Mn)

4.5 Tabletop Sweeteners

4.5.1 Global Stevia Market, by Table Top Sweeteners, 2016-2023, (Tons) (US$ Mn)

4.6 Others

4.6.1 Global Stevia Market, by Others, 2016-2023, (Tons) (US$ Mn)

Chapter 5 Global Stevia Market, by Distribution Channel

5.1 Market Overview, by Distribution Channel

5.1.1 Global Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.1.2 Incremental Opportunity, by Distribution Channel, From 2018-2023

5.2 Online Channel

5.2.1 Global Stevia Market, by Online Channel, 2016-2023, (Tons) (US$ Mn)

5.3 Offline Channel

5.3.1 Global Stevia Market, by Offline Channel, 2016-2023, (Tons) (US$ Mn)

5.4 Market Overview, by Region

5.4.1 Global Stevia Market, by Region, 2016-2023, (Tons) (US$ Mn)

5.5 Attractive Investment Opportunity, by Region, 2018

5.6 North America Stevia Market

5.6.1 North America Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

5.6.2 North America Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.6.3 United States Country Profile United States Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.6.4 Canada Country Profile Canada Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.6.5 Mexico Country Profile Mexico Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7 Europe Stevia Market

5.7.1 Europe Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

5.7.2 Europe Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.7.3 United Kingdom Country Profile United Kingdom Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7.4 Germany Country Profile Germany Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7.5 France Country Profile France Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7.6 Italy Country Profile Italy Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7.7 Spain Country Profile Spain Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.7.8 Rest of Europe Rest of Europe Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8 Asia Pacific Stevia Market

5.8.1 Asia Pacific Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

5.8.2 Asia Pacific Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.8.3 China Country Profile China Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8.4 Japan Country Profile Japan Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8.5 India Country Profile India Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8.6 South Korea Country Profile South Korea Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8.7 Southeast Asia Country Profile Southeast Asia Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.8.8 Rest of Asia Pacific Rest of Asia Pacific Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.9 Latin America Stevia Market

5.9.1 Latin America Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

5.9.2 Latin America Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.9.3 Brazil Country Profile Brazil Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.9.4 Argentina Country Profile Argentina Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.9.5 Rest of Latin America Rest of Latin America Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.10 Middle East & Africa Stevia Market

5.10.1 Middle East & Africa Stevia Market, by Application, 2016-2023 (Tons) (US$ Mn)

5.10.2 Middle East & Africa Stevia Market, by Distribution Channel, 2016-2023 (Tons) (US$ Mn)

5.10.3 Southern Africa Southern Africa Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.10.4 Northern Africa Northern Africa Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.10.5 GCC GCC Stevia Market, 2016-2023 (Tons) (US$ Mn)

5.10.6 Rest of Middle East & Africa Rest of Middle East & Africa Stevia Market, 2016-2023 (Tons) (US$ Mn)

Chapter 6 Competitive Intelligence

6.1 Market Players Present in Market Life Cycle

6.2 Top 5 Players Comparison

6.3 Market Positioning of Key Players, 2018

6.4 Market Players Mapping

6.4.1 By Application

6.4.2 By Distribution Channel

6.4.3 By Region

6.5 Strategies Adopted by Key Market Players

6.6 Recent Developments in the Market

6.6.1 Mergers & Acquisitions, Partnership, New Product Developments

6.7 Operational Efficiency Comparison by Key Players

Chapter 7 Company Profiles

7.1 Cargill Inc.

7.1.1 Cargill Inc. Overview

7.1.2 Key Stakeholders/Person in Cargill Inc.

7.1.3 Cargill Inc. Co. Products Portfolio

7.1.4 Cargill Inc. Financial Overview

7.1.5 Cargill Inc. Co. News/Recent Developments

7.2 Evolva Holding S.A

7.2.1 Evolva Holding S.A Overview

7.2.2 Key Stakeholders/Person in Evolva Holding S.A

7.2.3 Evolva Holding S.A Products Portfolio

7.2.4 Evolva Holding S.A Financial Overview

7.2.5 Evolva Holding S.A News/Recent Developments

7.3 Purecircle Ltd.

7.3.1 Purecircle Ltd. Overview

7.3.2 Key Stakeholders/Person in PURECIRCLE LTD.

7.3.3 Purecircle Ltd. Products Portfolio

7.3.4 Purecircle Ltd. Financial Overview

7.3.5 Purecircle Ltd. News/Recent Developments

7.4 Stevia Corporation

7.4.1 Stevia Corporation Overview

7.4.2 Key Stakeholders/Person in Stevia Corporation

7.4.3 Stevia Corporation Products Portfolio

7.4.4 Stevia Corporation Financial Overview

7.4.5 Stevia Corporation News/Recent Developments

7.5 Tate & Lyle Plc

7.5.1 Tate & Lyle Plc Overview

7.5.2 Key Stakeholders/Person in Tate & Lyle Plc

7.5.3 Tate & Lyle Plc Products Portfolio

7.5.4 Tate & Lyle Plc Financial Overview

7.5.5 Tate & Lyle Plc News/Recent Developments

7.6 Ingredion Inc.

7.6.1 Ingredion Inc. Overview

7.6.2 Key Stakeholders/Person in Ingredion Inc.

7.6.3 Ingredion Inc. Products Portfolio

7.6.4 Ingredion Inc. Financial Overview

7.6.5 Ingredion Inc. News/Recent Developments

7.7 GLG Life Tech Corp.

7.7.1 GLG Life Tech Corp. Overview

7.7.2 Key Stakeholders/Person in GLG Life Tech Corp.

7.7.3 GLG Life Tech Corp. Products Portfolio

7.7.4 GLG Life Tech Corp. Financial Overview

7.7.5 GLG Life Tech Corp. News/Recent Developments

7.8 The Coca-Cola Company

7.8.1 The Coca-Cola Company Overview

7.8.2 Key Stakeholders/Person in The Coca-Cola Company

7.8.3 The Coca-Cola Company Products Portfolio

7.8.4 The Coca-Cola Company Financial Overview

7.8.5 The Coca-Cola Company News/Recent Developments

7.9 PepsiCo Inc.

7.9.1 PepsiCo Inc.Overview

7.9.2 Key Stakeholders/Person in PepsiCo Inc.

7.9.3 PepsiCo Inc. Products Portfolio

7.9.4 PepsiCo Inc. Financial Overview

7.9.5 PepsiCo Inc. News/Recent Developments

7.10 Stevia First Corporation

7.10.1 Stevia First Corporation Overview

7.10.2 Key Stakeholders/Person in Stevia First Corporation

7.10.3 Stevia First Corporation Products Portfolio

7.10.4 Stevia First Corporation Financial Overview

7.10.5 Stevia First Corporation News/Recent Developments

Choose License

License Type
Ask for Customization

Why Choose AllTheResearch?

  • Monthly market updates for 6 months
  • Online access of reports
  • Options to buy sections of report
  • Critically analysed research on Quadrant Positioning of your company.
  • Syndicated report along with a supplementary report with objective-based study
  • Get profiled in the reports.Expanding your visibility across our network of readers and viewers
  • We provide local market data in local language on request
  • A complementary co-branded white paper
  • Flat consulting fee based exclusive studies. Consult at the price of syndicate
  • Access to expert team for free transaction advisory service.
Speak to Analyst

Quick Inquiry

Follow Us

Choose License

License Type
Ask for Customization