Online reputation management (ORM) is a system that helps in controlling online conversations of customers to shape the reputation of a company. It mainly uses social media monitoring and analytics to provide best solutions across various organizations. It uses online reputation management software to monitor customers’ online reviews and promote the company’s brand.
The global online reputation management market is expected to grow with a CAGR of 3.8% during the forecast period. ORM is being adopted by various companies to modify the effects of negative reviews, and to make effective strategies for planning new campaigns and creating a positive image of the company. The online reputation management market is expected to witness high growth across the globe due to the system’s ability to identify negative reviews and creatively mitigate those reviews to improve the brand image of the company.
In addition to this, by making use of various social media platforms, it can be used to retain loyal customers by engaging with them. Although ORM has multiple advantages, the high cost associated with the implementation of the software might hinder the demand for online reputation management systems. Customers adopt any product or service by checking its reviews on the company’s website and this will further accelerate the demand for the online reputation management system. This will help companies to acquire new customers by improving their reputation.
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The global online reputation management market is segmented based on services as review management, identity monitoring, search engine suppression, and internet removal. The review management system is to witness significant growth in the market during the forecast period, owing to the rise in the use of social media platforms and the growing use of smartphones. It is used by various organizations to build and maintain relationships with its customers. Maintaining customer relationship is important for any business Maintaining customer relationship for any business is important, as it helps to retain loyal customers, reduce the cost of acquiring new customers, and helps in generating revenue for the organization.
North America is dominating the global online reputation management market owing to the presence of various management service agencies such as WebiMax, WebpageFx, SEO Image, Inc., and others. Moreover, there are many multinational companies in this region that understand the need to retain loyal customers and maintain customer relationship to improve their brand image. Owing to these reasons, companies are adopting the online reputation management system to gain competitive advantage over their competitors.
By Service:
By Deployment
By Organization Size
Online Reputation Management Market by Region
North America
Europe
Asia Pacific
LATAM
Middle East Africa
Key players in Online Reputation Management market
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Table of Content
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Approach Adopted
1.3.4.1 Top-Down Approach
1.3.4.2 Bottom-Up Approach
1.3.5 Assumptions
1.4 Market Segmentation Scope
Chapter 2 Executive Summary
2.1 Market Summary
2.1.1 Global Online Reputation Management Market, 2016-2023, (US$ Mn)
2.1 Market Snapshot: Global Online Reputation Management Market
2.2 Market Dynamics
2.3 Global Online Reputation Management Market, by Segment, 2018
2.3.1 Global Online Reputation Management Market, by Service, 2018, (US$ Mn)
2.3.2 Global Online Reputation Management Market, by Deployment Type, 2018,(US$ Mn)
2.3.3 Global Online Reputation Management Market, by Organization Size, 2018 (US$ Mn)
2.3.4 Global Online Reputation Management Market, by Region, 2018 (US$ Mn)
2.4 Premium Insights
2.4.1 Global Online Reputation Management Market In Developed Vs. Developing Economies, 2018 vs 2023
2.4.2 Global Online Reputation Management Market: Regional Life Cycle Analysis
Chapter 3 Market Dynamics
3.1 Market Overview
3.2 Market Drivers
3.2.1 Rising demand of companies to maintain positive brand image
3.2.2 Driver 2
3.2.3 Driver 3
3.3 Market Restraints
3.3.1 High cost associated with the implementation of software can hinder the market demand
3.3.2 Restraint 2
3.4 Market Opportunities
3.4.1 Increasing use of social media platforms by consumers
3.4.2 Opportunity 2
3.5 Industry Value Chain Analysis
3.5.1 Analyst’s Views
3.6 Industry SWOT Analysis
Chapter 4 Global Online Reputation Management Market, by Service
4.1 Market Overview, by Service
4.1.1 Global Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
4.1.2 Incremental Opportunity, by Service, From 2018-2023
4.2 Review Management
4.2.1 Global Online Reputation Management Market, by Review Management , 2016-2023, (US$ Mn)
4.3 Identity Monitoring
4.3.1 Global Online Reputation Management Market, by Identity Monitoring, 2016-2023, (US$ Mn)
4.4 Search Engine Suppression
4.4.1 Global Online Reputation Management Market, by Search Engine Suppression, 2016-2023 (US$ Mn)
4.5 Internet Removal
4.5.1 Global Online Reputation Management Market, by Internet Removal, 2016-2023 (US$ Mn)
Chapter 5 Global Online Reputation Management Market, by Deployment Type
5.1 Market Overview, by Deployment Type
5.1.1 Global Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
5.1.2 Incremental Opportunity, by Deployment Type , From 2018-2023
5.2 On-Premises
5.2.1 Global Online Reputation Management Market, by On-Premises, 2016-2023, (US$ Mn)
5.3 Cloud Based
5.3.1 Global Online Reputation Management Market, by Cloud Based, 2016-2023, (US$ Mn)
Chapter 6 Global Online Reputation Management Market, by Organization Size
6.1 Market Overview, by Organization Size
6.1.1 Global Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
6.1.2 Incremental Opportunity, by Organization Size, From 2018-2023
6.2 SMEs
6.2.1 Global Online Reputation Management Market, by SMEs, 2016-2023, (US$ Mn)
6.3 Large Enterprises
6.3.1 Global Online Reputation Management Market, by Large Enterprises, 2016-2023, (US$ Mn)
Chapter 7 Global Online Reputation Management Market, by Region
7.1 Market Overview, by Region
7.1.1 Global Online Reputation Management Market, by Region, 2016-2023, (US$ Mn)
7.2 Attractive Investment Opportunity, by Region, 2018
7.3 North America Online Reputation Management Market
7.3.1 North America Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
7.3.2 North America Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
7.3.3 North America Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
7.3.4 United States Country Profile
7.3.4.1 United States Online Reputation Management Market, 2016-2023 (US$ Mn)
7.3.5 Canada Country Profile
7.3.5.1 Canada Online Reputation Management Market, 2016-2023 (US$ Mn)
7.3.6 Mexico Country Profile
7.3.6.1 Mexico Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4 Europe Online Reputation Management Market
7.4.1 Europe Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
7.4.2 Europe Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
7.4.3 Europe Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
7.4.4 United Kingdom Country Profile
7.4.4.1 United Kingdom Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4.5 Germany Country Profile
7.4.5.1 Germany Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4.6 France Country Profile
7.4.6.1 France Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4.7 Italy Country Profile
7.4.7.1 Italy Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4.8 Spain Country Profile
7.4.8.1 Spain Online Reputation Management Market, 2016-2023 (US$ Mn)
7.4.9 Rest of Europe
7.4.9.1 Rest of Europe Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5 Asia Pacific Online Reputation Management Market
7.5.1 Asia Pacific Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
7.5.2 Asia Pacific Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
7.5.3 Asia Pacific Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
7.5.4 China Country Profile
7.5.4.1 China Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5.5 Japan Country Profile
7.5.5.1 Japan Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5.6 India Country Profile
7.5.6.1 India Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5.7 South Korea Country Profile
7.5.7.1 South Korea Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5.8 Southeast Asia Country Profile
7.5.8.1 Southeast Asia Online Reputation Management Market, 2016-2023 (US$ Mn)
7.5.9 Rest of Asia Pacific
7.5.9.1 Rest of Asia Pacific Online Reputation Management Market, 2016-2023 (US$ Mn)
7.6 Latin America Online Reputation Management Market
7.6.1 Latin America Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
7.6.2 Latin America Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
7.6.3 Latin America Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
7.6.4 Brazil Country Profile
7.6.4.1 Brazil Online Reputation Management Market, 2016-2023 (US$ Mn)
7.6.5 Argentina Country Profile
7.6.5.1 Argentina Online Reputation Management Market, 2016-2023 (US$ Mn)
7.6.6 Rest of Latin America
7.6.6.1 Rest of Latin America Online Reputation Management Market, 2016-2023 (US$ Mn)
7.7 Middle East & Africa Online Reputation Management Market
7.7.1 Middle East & Africa Online Reputation Management Market, by Service, 2016-2023 (US$ Mn)
7.7.2 Middle East & Africa Online Reputation Management Market, by Deployment Type , 2016-2023 (US$ Mn)
7.7.3 Middle East & Africa Online Reputation Management Market, by Organization Size, 2016-2023 (US$ Mn)
7.7.4 Southern Africa
7.7.4.1 Southern Africa Online Reputation Management Market, 2016-2023 (US$ Mn)
7.7.5 Northern Africa
7.7.5.1 Northern Africa Online Reputation Management Market, 2016-2023 (US$ Mn)
7.7.6 GCC
7.7.6.1 GCC Online Reputation Management Market, 2016-2023 (US$ Mn)
7.7.7 Rest of Middle East & Africa
7.7.7.1 Rest of Middle East & Africa Online Reputation Management Market, 2016-2023 (US$ Mn)
Chapter 8 Competitive Intelligence
8.1 Market Positioning of Key Players, 2018
8.2 Market Players Mapping
8.2.1 By Service
8.2.2 By Deployment Type
8.2.3 By Organization Size
8.2.4 By Region
8.3 Strategies Adopted by Key Market Players
8.4 Recent Developments in the Market
8.4.1 Mergers & Acquisitions, Partnership, New Product Developments
8.5 Operational Efficiency Comparison by Key Players
Chapter 9 Company Profiles
9.1 BirdEye
9.1.1 BirdEye Overview
9.1.2 Key Stakeholders/Person in Circus Social
9.1.3 BirdEye Products Portfolio
9.1.4 BirdEye Financial Overview
9.1.5 BirdEye News/Recent Developments
9.2 Broadly
9.2.1 Broadly Overview
9.2.2 Key Stakeholders/Person in Broadly
9.2.3 Broadly Products Portfolio
9.2.4 Broadly Financial Overview
9.2.5 Broadly News/Recent Developments
9.3 Circus Social
9.3.1 Circus Social Overview
9.3.2 Key Stakeholders/Person in Circus Social
9.3.3 Circus Social Products Portfolio
9.3.4 Circus Social Financial Overview
9.3.5 Circus Social News/Recent Developments
9.4 Hootsuite
9.4.1 Hootsuite Overview
9.4.2 Key Stakeholders/Person in Hootsuite
9.4.3 Hootsuite Products Portfolio
9.4.4 Hootsuite Financial Overview
9.4.5 Hootsuite News/Recent Developments
9.5 Neumann Paige Inc.
9.5.1 Neumann Paige Inc. Overview
9.5.2 Key Stakeholders/Person in Neumann Paige Inc.
9.5.3 Neumann Paige Inc. Products Portfolio
9.5.4 Neumann Paige Inc. Financial Overview
9.5.5 Neumann Paige Inc. News/Recent Developments
9.6 NiceJob
9.6.1 NiceJob Overview
9.6.2 Key Stakeholders/Person in NiceJob
9.6.3 NiceJob Products Portfolio
9.6.4 NiceJob Financial Overview
9.6.5 NiceJob News/Recent Developments
9.7 Podium
9.7.1 Podium Overview
9.7.2 Key Stakeholders/Person in Podium
9.7.3 Podium Products Portfolio
9.7.4 Podium Financial Overview
9.7.5 Podium News/Recent Developments
9.8 ReviewTrackers
9.8.1 ReviewTrackers Overview
9.8.2 Key Stakeholders/Person in ReviewTrackers
9.8.3 ReviewTrackers Products Portfolio
9.8.4 ReviewTrackers Financial Overview
9.8.5 ReviewTrackers News/Recent Developments
9.9 Sprout Social
9.9.1 Sprout Social Overview
9.9.2 Key Stakeholders/Person in Sprout Social
9.9.3 Sprout Social Products Portfolio
9.9.4 Sprout Social Financial Overview
9.9.5 Sprout Social News/Recent Developments
9.10 Webimax
9.10.1 Webimax Overview
9.10.2 Key Stakeholders/Person in Webimax
9.10.3 Webimax Products Portfolio
9.10.4 Webimax Financial Overview
9.10.5 Webimax News/Recent Developments
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