Global Storage as a Service Market by Service Type; by Component; by Enterprise Type and by Region (North America, Europe, Asia Pacific, Latin America, MEA); - Global Forecasts 2021 to 2027

The Global Storage as a Service Market was valued at USD 17.30 Bn in 2020 and is expected to reach USD 49.54 Bn by 2027, with a growing CAGR of 16.1% during the forecast period.

Global Storage as a Service Market Definition

Storage as a Service (STaaS) is a cloud storage that a user rents from a Cloud Service Provider (CSP). Individuals, enterprises, small and medium enterprises, home offices use the cloud for multimedia storage, data repositories, data backup and recovery, and disaster recovery. STaaS is an economical choice for operating expenditure (OpEx) agility where a client needs to only pay for the storage required, when the client needs it.

Storage as a Service Market

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Global Storage as a Service Market Dynamics

Increasing demand for storage as a service from the smartphone sector is anticipated to drive the market growth throughout the forecast period. With the proliferation of smartphones, market trends shifted towards applications that demand more storage space and computing power. Additionally, businesses desire to increase efficiency with less resources to reduce costs and make the best use of cloud resources. Thus, the use of cloud storage is expected to support the market demand in the near future.

Additionally, the use of storage as a service in edge computing is expected to support the market growth in the near future, due to its use in communicating with smart devices. They are used in smart devices such as cars, smartwatches, and others. Edge computing offers security, unlimited scalability, and cost savings. For instance, Xiaomi shipped 8 million smartwatches in 2021, till date.

Moreover, launching new features and functions on a regular basis is expected to support the storage as a service the market growth during the forecast period. For instance, in 2021, Google Cloud has announced a series of innovations at its annual flagship event, Google Distributed Cloud, a portfolio of fully managed hardware and software solutions that extends infrastructure and services to the edge and data centers. This service is based on Anthos, an open-source platform for managing infrastructure and applications across on-premises, edge, and others. Furthermore, they free organizations to redirect IT roles away from operations and towards developing capabilities in such areas as the Internet of things (IoT), Machine Learning (ML), and Artificial Intelligence (AI). Nevertheless, potential storage costs may hinder the storage as a service market growth during the forecast period.

The Global Storage as a Service Market Segmentation:

By Service Type

  • Cloud Backup
  • Cloud Archiving
  • Standalone & platform attached storage

By Component

  • Hardware
  • Services

By Enterprise Type

  • Small & Medium size Enterprises (SME’s)
  • Large Enterprise

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Company Profiles and Competitive Intelligence

The key players operating in the storage as a service market are:

  • Amazon Web Services (AWS)
  • Microsoft Corporation
  • Sync.com Inc.
  • Google (Alphabet Inc.)
  • IBM Corporation
  • Hubic (OVH)
  • Mediafire
  • Apple Inc.
  • Dropbox Inc
  • Box, Inc.
  • HP Development Company, L.P.
  • pCloud AG
  • Rackspace Inc.
  • Hitachi Data Systems Corporation
  • SoftLayer Technologies. Inc.
  • Buffalo Americas, Inc.

Based on service type, the cloud archive segment held the largest market share in 2020 and is expected to grow significantly during the forecast period due to its long-term storage

Based on service type, the market has been segmented into cloud backup, cloud archiving, and stand-alone & platform attached storage. The cloud archiving segment in storage as a service sector accounted for the largest market share in 2020 and is expected to grow significantly during the forecast period. Document preservation is required for industries such as pharma, life sciences, and healthcare for very long periods of time, for example more than 90 years for regulatory compliance. For example, drug manufacturers must adhere to several international standards for record retention, such as the GxP standards (Good Manufacturing Practices, Good Clinical Practices, and Good Laboratory Practices). Drug manufacturers regulated by the Food and Drug Administration (FDA CFR Title 21 Part 11) require records to be easily accessible for agency inspection, to be of guaranteed integrity, and to be easily viewable for extended periods of time. This record keeping is expected to bolster the storage as a service market demand in the near future.

Based on component, the service segment in the storage as a service market growing at the highest CAGR during the forecast period owing to its easy availability

Based on component, the market has been segmented into hardware and services. The services segment growing at the highest CAGR during the forecast period. Some STaaS offerings can be rented based on quantity, others are rented based on a Service Level Agreement (SLA). SLAs help establish and reinforce conditions for using data storage, such as uptime and read/write access speed. The storage chosen by client typically depend on how often the client intends to access the data. Cold data storage is data that is to be left alone or access rarely, whereas warm or hot data is accessed regularly and repeatedly. Pricing by quantity tends to be more cost efficient but isn’t intended to support fast and frequent access for day-to-day business productivity. For instance, data storage security service can be used government organizations, hospitals, educational institutions & others. 

Based on region, North America is expected to hold the largest market share during the forecast period owing to presence of several manufacturers

Based on region, the global storage as a service market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America held the largest market share in the storage as a service market owing to the presence of mature key players providing cloud services, such as Microsoft, Google and others. Innovations from these players are expected to boost the storage as a service market growth during the forecast period. For instance, Google in 2021, launched the upgrades various cloud services such as Google distributed cloud space, and Google Workspace. Additionally, the increase in number of software investments is anticipated to bolster the demand for software as a service. Cloud computing is one of the most important enabling technology for SaaS businesses. Cloud computing, specifically infrastructure-as-a-service, was introduced in the mid-2000s, making it possible to rent compute resources rather than to buy them. Cloud computing providers such as Amazon Web Services (AWS) used their scale to reduce costs, improve reliability, and scale storage, and other functions on-demand.

For instance, software IPOs have been dominated by SaaS. It has been observed that out of the 18 enterprise software IPOs in 2018-21 for example, 14 were SaaS. Therefore, the adoption of storage services in SaaS companies is expected to bolster the demand for storage as a service.

The report also provides an in-depth analysis of storage as a service market dynamics such as drivers, restraints, opportunities, and challenges

Drivers

  • Growing demand for storage as a service from the smartphone sector 
  • Increasing demand for storage as a service in edge computing 

Restraints

  • Potential storage costs
  • Selection of a reliable service provider due to security concerns

Opportunities

  • Increase in demand for cloud storage for AR & VR in end-use industries

Challenges

  • Attack vulnerability with cloud computing providers 

COVID-19 Impact on the Storage as a Service Market Analysis

Technology was a clear winner in the severe times of covid-19. All the businesses in the global market and their efforts to make their sales continue supported the market demand for storage as a service. The covid-19 pandemic has slowed offline cloud businesses simultaneously it has accelerated cloud adoption and generated new business models and cloud usage habits, contributing to the continued growth of the public cloud industry. For example, since cOVID-19 closed schools, there has been a surge in demand for BYJU's services. Between April and August 2020, the company expected to add over 25 million new users to its platform. To put that in context, it took them four years to reach the first 40 million users. For example, with salesforce they had real-time visibility into customer queries, complaints, and service escalations in BYJU's company. They can also check if employees are meeting their post-sales objectives and KRAs within the timeframes they have set. All of this was done via cloud adoption. Additionally, the e-commerce industry has grown exponentially as more people have shifted to shopping online, as well as video-streaming services, with more people staying at home and lacking other entertainment options. To retain their customer base, traditional retail stores have shifted to online ordering, BOPIS (Buy Online, Pick Up in Store), and home deliveries. This was accomplished through cloud adoption in the storage as a service market.

The report also provides an in-depth analysis of key trends in the storage as a service market

Sr. No. Trends Impact
1 Cost savings in the STaaS utility model allows clients to pay for only the storage needed, whenever it is needed.  Positive
2 Limited cloud standards and interoperability the lack of coordinated cloud standards across cloud service providers has made it difficult for organizations to move workloads between CSPs (Cloud Service Provider) and/or to private clouds Negative

The report also provides an in-depth analysis of recent news developments and investments

  • In November 2021, Google (US) Cloud announced the launch of Bare Metal Solution (helps in Billing, support, and SLA provided by Google Cloud) in its Sydney location. Additionally, they recently launched a second Australian cloud region in Melbourne.
  • In November 2021, Microsoft (US) announced a new round of technologies aimed at making its cloud computing services work in data centers. this includes the cloud data centers of its rivals

The unique insights provided by this report also include the following:

  • In-depth Value Chain Analysis
  • Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post COVID-19 Impact on the Storage as a Service Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global storage as a service market was valued at USD 17.30 Bn in 2020 and is anticipated to reach USD 49.54 Bn by 2027.

The storage as a service market is estimated to grow at a compound annual growth rate (CAGR) of 16.1 % during the forecast period.

The North America is expected to hold a significant market share during the forecast period.

A few key players include, but are not limited to Amazon Web Services (AWS), Microsoft Corporation, Sync.com Inc., Google (Alphabet Inc.), IBM Corporation, Hubic (OVH), Mediafire, Apple Inc., Dropbox Inc, Box, Inc., HP Development Company, L.P., pCloud AG, Rackspace Inc., Hitachi Data Systems Corporation, SoftLayer Technologies Inc., and Buffalo Americas, Inc.

Potential storage cost is the major restraining factor that hampers the growth of the market.

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  1. Market Introduction
    1. Definition
    2. Scope of the Study
    3. List Of Assumptions
    4. Market Structure
    5. Scope of the Study: Segmentation 
    6. Timeframe, Currency and Limitations
  2. Research Methodology
    1. 3P Research Approach
    2. Market Sizing Approach
    3. Data Sources
    4. Primary Research Coverage
  3. Executive Summary
    1. Market Summary
    2. Market Snapshot
    3. Regional Snapshot
    4. Country Snapshot
  4. Premium Insights
    1. Key Trend Analysis
    2. New revenue Pockets
    3. Pain Point Analysis
    4. Company Market Share Analysis, by Region
    5. Strategies Adopted-Benchmarking Heat Map
    6. Regulatory Landscape
    7. PESTEL Analysis
    8. Regional Lifecycle
    9. Competitive Benchmarking
  5. Market Overview & Competitive Landscape
    1. Competitive Landscape
    2. Investment Scenario by Key Players
    3. Key Player Overview
    4. Product comparison
    5. Player Wise Geographic Presence
    6. Player Wise Target Customer Segment
    7. Recent News
      1. Product Launches & Upgrades
      2. R&D / Innovation
      3. Merger & Acquisition
      4. JV & Partnership
      5. Recognition and others
  6. Market Segmentation (Market Size and Share Analysis)
    1. Global Market Size & Historic Growth
    2. Market Size by Service Type
      1. Cloud Backup
      2. Cloud Archiving
      3. Standalone & Platform Attached Storage
    3. Market Size by Component
      1. Hardware
      2. Services
    4. Market Size by Enterprise Type
      1. Small & Medium Size Enterprises (SME)
      2. Large Enterprise
  7. Market Dynamics
    1. Market Drivers
    2. Opportunities
    3. Value Chain Analysis
    4. Pricing Analysis
  8. COVID – 19 Opportunity Mapping
    1. Key Drivers & Anticipated Revival Period
    2. Key Trends Analysis
    3. Impact on End user Industry
    4. Opportunity Analysis
  9. Regional Market Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. UK
      2. Germany
      3. France
      4. Italy
      5. Spain
      6. Rest of Europe
    3. APAC
      1. China
      2. India
      3. Japan
      4. South Korea
      5. Rest of APAC
    4. Latin America
      1. Mexico
      2. Brazil
      3. Argentina
      4. Rest of LATAM
    5. Middle East & Africa
      1. GCC
      2. Rest of MEA
  10. Company Profiles
    1.  Amazon Web Services (AWS)
      1. Company Fundamentals
      2. Financial Analysis (Subject to Availability)
      3. Product Portfolio
      4. SWOT Analysis
    2. Microsoft Corporation
    3. Sync.com Inc.
    4. Google (Alphabet Inc.).
    5. IBM Corporation
    6. Hubic (OVH)
    7. Mediafire
    8. Apple Inc.
    9. Dropbox Inc
    10. Box, Inc.
    11. HP Development Company, L.P.
    12. pCloud AG
    13. Rackspace Inc.
    14. Hitachi Data Systems Corporation
    15. SoftLayer Technologies. Inc.
    16. Buffalo Americas, Inc.

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