m-Health Market by Devices Type (Blood Glucose Meters, BP Monitors, Pulse Oximetry, Neurological Monitors, Cardiac Monitors, Others), by Services (Prevention, Diagnostic Services, Monitoring Services, Treatment Wellness & Healthcare System Strengthening Solutions), by Participants, by Application, and by Region (North America, Europe, Asia Pacific, Latin America, MEA), - Global Forecasts 2017 to 2027

mHealth Market Overview:

The global MHealth market was valued at USD 45.70 billion in 2020, and it is expected to reach USD 235 billion by 2027, with a CAGR of 17.7%, during the forecast period (2021-2027). mHealth is a shortened version for Mobile-Health. It is a component of eHealth. The Global Electronic Health Observatory (GOe) has defined mHealth or Mobile Health as a public health and medical practice powered by mobile devices, such as mobile phones, medical monitor personal digital devices (PDAs), and other wireless devices.

mHealth Market

Factors such as the increasing number of market players investing in mHealth services for patient monitoring, growing penetration of smartphones, tablets, and other mobile platforms accelerate the growth of the mHealth market during the forecast period. In addition, cost effective healthcare delivery and the high penetration of 4G and 3G for uninterrupted healthcare services are also pushing the market to grow at a faster rate. In addition, the growing attention to the provision of patient-cantered healthcare and the growing demand for home healthcare services are benefiting the industry.

The Global mHealth Industry Segmentation:

By Devices Type

  • Blood Glucose Meters
  • BP Monitors
  • Pulse Oximetry
  • Neurological Monitors
  • Cardiac Monitors
  • Apnea & Sleep Monitors
  • Wearable Fitness Sensor Device & Heart Rate Meters 
  • Others

By Services

  • Prevention
  • Diagnostic Services
  • Monitoring Services
  • Treatment
  • Wellness & Healthcare System Strengthening Solutions

By Participants

  • Mobile Operators
  • Device Vendors
  • Healthcare Providers
  • Application & Content Players

By Application

  • Cardiovascular Diseases
  • Diabetes
  • Respiratory Diseases
  • Neurological Diseases
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on type, the BP monitors type segment is expanding at the highest growth rate during the period 2021-2027.

The blood pressure monitors segment was accounted for a significant share of mHealth's market share in 2020, owing to factors such as the increased prevalence of hypertension, resulting in high blood pressure, and the increased adoption of a sedentary lifestyle.

Based on the services, the monitoring services accounted for the largest share in the overall mHealth market size.

Factors such as increasing incidences of chronic diseases and rising demand for mobile monitoring systems for independent aging solutions and post-acute care are responsible for the upsurge of mobile services segment. Thus, the monitoring services segment is accounted for the largest market share in the mHealth industry.

On the basis of participants, The mHealth market dominated by mobile operators segment in 2020.

The mobile operators segment held the largest share of the market by both value and volume. The segment itself was accounted to contribute a huge revenue share of more than 40% of total mHealth market share in 2020. This is owing to the advancements in network infrastructures, an increase in use of 3G and 4G networks, and a rise in mobile subscribers.

Based on applications, the diabetes segment held the largest market share and is expected to continue its dominance in the estimated period.

On the basis of application, the market is categorised into cardiovascular diseases, diabetes, respiratory diseases, neurological diseases, and others. Out of which, the diabetic segment is assumed to hold the largest share of the market.

Based on regions, the market for mHealth in North America accounted for the largest share in 2020.

Based on region, the market has been categorised into North America, Europe, Asia-Pacific, Latin America, and Middle East Africa. The North American region was anticipated to dominate the global mHealth market with largest market share of more than 35% in the year 2020. The dominance is expected to continue owing to numerous factors such as, high healthcare expenditure capacity, rising incidences of chronic diseases in the region, an upsurge in geriatric population and enhanced network infrastructure. Additionally, governmental initiatives in favour of the industry are amplifying the market growth in forecast period.

Company Profiles and Competitive Intelligence

The key players operating in the market are:

  • Fitbit, Inc.
  • Nike, Inc.
  • AT&T
  • Telefonica S.A.
  • SoftServe
  • Google, Inc.
  • Airstrip Technologies, Inc.
  • Samsung Electronics Co. Ltd.
  • Allscripts Healthcare Solutions
  • Apple, Inc.
  • Orange
  • mQure
  • Qualcomm Technologies, Inc.
  • Vodafone Group
  • Medtronic PLC

The report also provides in-depth analysis of mHealth market dynamics such as drivers, restraints opportunities and challenges


  • Increased Number of Market Players Investing in mhealth Services for Patient Monitoring
  • Increasing Penetration of Smartphones, Tablets, and Other Mobile Platforms
  • Increasing Utilization of Connected Devices and mHealth Apps for the Management of Chronic Diseases.
  • Cost Containment in Healthcare Delivery
  • Robust Penetration of 3G and 4G Networks for Uninterrupted Healthcare Services


  • Lack of Standards and Regulations as Well as Paucity of Reimbursements
  • Limited Guidance From Physicians in Selecting Apps
  • Resistance From Traditional Healthcare Providers


  • Increasing Incidence of Lifestyle Disorders
  • Growing Adoption of mHealth Solutions in various applications
  • Increasing Adoption of AI and 5G


  • Patent Protection for mHealth Devices and Applications
  • Lack of Data Security Giving Rise to Concerns Regarding Data Theft and Healthcare Fraud

COVID-19 Impact on the MHealth Market Analysis

The COVID-19 outbreak has made a positive impact on mHealth market. The COVID-19 has brought up awareness to live a healthy lifestyle and to maintain a fit and healthy body as well.  The usage of mHealth products such as fitbit band, smart watches, oximeters, cardiac monitors, and blood sugar detectors have extensively increased and thus, the COVID-19 has made a positive effect on mHealth market. Additionally, due to presence of several opportunities in coming years, several companies invested in mHealth industry. Hence, entry of innovative products and services is likely to further propel the market growth.

The report also provides in-depth analysis of key trends in mHealth market

Sr. No. Trends Impact
1 COVID-19 outbreak has significantly increased the usage of mHealth products with the rise in adoption of remote patient monitoring and diagnosis. Positive
2 The rise in awareness for healthy and disease free lifestyle has also boosted up the mHealth growth. Positive
3 The upsurge in medical problems like obesity and diabetes is leading the mHealth market. Positive

The report also provides in-depth analysis of recent news developments and investments

  • In January 2020, Omron had created an innovative mobile application named a personal heart health coach which is marked as a step forward for the company. This innovation is in heart health technology and soon be made available in markets.
  • In February 2018, Fitbit, Inc. successfully acquired Twine health, where the providers and payers will be provided with new mHealth tools. This acquisition will help develop online coaching tools and establish secure communication between patients and caregivers.
  • In June 2019, Phillips has released a report on the Future Health Index (FHI), indicating that he will focus on digital health technology. The main goal of establishing valuable care systems in health care.

The unique insight provided by this report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key Players Positioning Matrix
  • Regulatory scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impact on mHealth Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global mHealth market was valued at US$ 45.70 Bn in 2020 and is anticipated to reach US$ 235 Bn by 2027

The mHealth market is estimated to grow at a compound annual growth rate (CAGR) of 17.7% during 2020-2027

In the base year 2020, North America accounted for more than 35% share in the mHealth market.

A few key players include, but not limited to: Fitbit, Inc., Nike, Inc., AT&T, Telefonica S.A., SoftServe, Google, Inc., Airstrip Technologies, Inc., Samsung Electronics Co. Ltd., Allscripts Healthcare Solutions, and Apple, Inc.

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    1. Product Outline
    2. What is mHealth
    3. Different types of mHealth Products
    4. Analysis of mHealth  ecosystem
    5. Supply Chain Analysis
    6. Covid -19 Impact
    7. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    8. Technology Overview
    9. Patent Analysis
  2. Regulatory Landscape for MHealth    
    1. Regulations and Standards
  3. mHealth Products Market Pricing Analysis
    1. Prices of MHealth Products
  4. mHealth  Market by Type
    1. Blood Glucose Meters
    2. BP Monitors
    3. Pulse Oximetry
    4. Neurological Monitors
    5. Cardiac Monitors
    6. Apnea & Sleep Monitors
    7. Wearable Fitness Sensor Device & Heart Rate Meters 
    8. Others
  5. MHealth  Market  by Services
    1. Prevention
    2. Diagnostic Services
    3. Monitoring Services
    4. Treatment
    5. Wellness & Healthcare System Strengthening Solutions
  6. MHealth  Market  by Participants
    1. Mobile Operators
    2. Device Vendors
    3. Healthcare Providers
    4. Application & Content Players
  7. MHealth  Market by Application
    1. Cardiovascular Diseases
    2. Diabetes
    3. Respiratory Diseases
    4. Neurological Diseases
    5. Others
  8. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Norway
      5. Italy
      6. Spain
      7. Netherlands
      8. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. New Zealand
      6. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  9. Key Strategic Insights
    1. New Applications
    2. Emerging Technologies
    3. Opportunity mapping
    4. Critical Success Factors
    5. Environmental Impact and sustainability issues
    6. Consumer preferences
  10. Key Market Trends / Recent Developments
  11. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product launches
    2. Ranking of Key Players
    3. Presence of players by Geographies
    1. Fitbit, Inc.
    2. Nike, Inc.
    3. AT&T
    4. Telefonica S.A.
    5. SoftServe
    6. Google, Inc.
    7. Airstrip Technologies, Inc.
    8. Samsung Electronics Co. Ltd.
    9. Allscripts Healthcare Solutions
    10. Apple, Inc.
    11. Orange
    12. mQure
    13. Qualcomm Technologies, Inc.
    14. Vodafone Group
    15. Medtronic PLC

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