Robotic Lawn Mower Market by Range (Small-Sized, Medium-Sized, Large-Sized); by Application (Residential, Commercial); and by Region (North America, Europe, Asia Pacific, Latin America, MEA) - Global Forecasts 2021 to 2027

The Global Robotic Lawn Mower Market was valued at USD 1.2 Bn in 2020 and is expected to reach USD 2.6 Bn by 2027, with a growing CAGR of 11.5% during the forecast period.

Global Robotic Lawn Mower Market Definition:

A robotic lawn mower is a self-directed robot designed to cut lawn grass. It primarily moves with the help of border wire, which is drawn across the boundary of the lawn. It is equipped with a processor and sensors to sense the boundaries to be cut. It is also equipped with batteries such as lithium-ion, lead-acid, and nickel-metal hydride (NiMH). These autonomous robotic lawn mowers are placed for limited areas up to 30,000 m2 (320,000 sq. ft.) of grass.

Global Robotic Lawn Mower Market Dynamics:

The increasing landscaping services and high labor cost is some of the prominent factors that accelerate the growth of the market during the forecast period. The market players are collaborating to develop innovative products that eliminate the concerns regarding increasing landscaping services and high labor costs. For instance, in 2019, Mean Green Products, LLC (US), a leader in commercial electric mower manufacturing, collaborated with The Kobi Company (US), a leading company in robotic solutions to establish safe, economical, convenient and vast area robotic lawn mower. Moreover, the integration of advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning (ML) provides a lucrative opportunity for the robotic lawn mower market growth during the forecast period. For instance, Bosch, a Germany-based smart devices conglomerate uses both AI and ML in its lawn mowers for obstacles identification.

The Global Robotic Lawn Mower Market Segmentation:

By Range

• Small-Sized
• Medium-Sized
• Large-Sized

By Application

• Residential
• Commercial

Company Profiles and Competitive Intelligence:

• Deere & Company
• Robert Bosch GmbH
• Hitachi, Ltd.
• Honda Motor Co., Ltd.
• Husqvarna Group
• Zucchetti Centro Sistemi S.p.a. 
• STIGA S.p.A.
• LG Electronics
• The Kobi Company
• MTD Products Inc
• ECHO ROBOTICS
• FutureGen Technologies Inc.
• LINEATIELLE s.r.l.
• TURFLYNX
• Yamabiko

Based on the range, the medium-sized segment is expected to hold a significant market share during the forecast period owing to a superior product mix for area coverage and a lower price point

Based on the range, the robotic lawn mower industry has been segmented into small-sized, medium-sized, and large-sized. The medium-sized segment of the robotic lawn mower market accounted for the largest market share in 2020 and is expected to hold a significant market share during the forecast period owing to a superior product mix for area coverage and lower price point. Moreover, the increase in the lawn areas, particularly in the developed economy such as the US, Germany, and others contributed to the growth of medium-sized robotic lawn mowers.

Based on the application, the residential segment is expected to dominate the robotic lawn mower market during the forecast period due to the increase in demand for convenience robotic lawn mowers as compared to the risky traditional manual lawn mower

Based on the application, the robotic lawn mower industry is segmented into residential and commercial. The residential segment dominated the market in 2020 and is expected to show its dominance during the forecast period due to the increase in demand for convenience robotic lawn mowers as compared to the risky traditional manual lawn mower. Moreover, the growing interest of the people to enhance the visual appeal of the house and increasing inclination towards greenery is one of the major factors that drive the segment growth of the market.

Based on region, Europe is expected to dominate the market share during the forecast period

Europe is expected to dominate the market during the forecast period owing to the presence of several large and small-sized companies in the landscaping industry for construction and the design of landscaping maintenance equipment will offer stronger competition among the players. Moreover, Europe, which is considered as one of the biggest and leading in the gardening equipment segment, is especially anticipated to be pushed through commercial end-users which can be profoundly growing using these machines of their respective businesses. Companies are anticipated to apply strong ground management equipment, growing the need for landscaping offerings in the area. A developing number of commercial spaces, with several public parks and lawn areas, is also boosting the demand for robotic lawn equipment, which in turn, driving the growth of the robotic lawn mower market in the region.

The report also provides an in-depth analysis of robotic lawn mower market dynamics such as drivers, restraints, opportunities, and challenges:

Drivers

• Development of lawn care industry
• Increasing disposable income
• High cost of landscaping services

Restraints

• Less gardening interest among the homeowners
• High initial investment

Opportunities

• Technological advancements such as the integration of Artificial Intelligence (AI) and Machine Learning (ML)
• Increasing awareness towards environment and greenery

Challenges

• Limited lawn area coverage

COVID-19 Impact on the Robotic Lawn Mower Market Analysis:

The COVID-19 pandemic disrupted the economies across the globe as well as negatively impacted the growth of various industries such as oil & gas, construction, manufacturing, and others. This is attributable to the imposition of the lockdown by governments across the globe. Moreover, the disruption in the supply chain of the product and services across the industries is among the prominent factor that hampers the market growth for the short term of period. However, the robotic lawn mower market was slightly impacted by the COVID-19 pandemic due to the stable demand in the era of the pandemic. For instance, the US market is witnessing a stable demand for garden machinery and equipment despite the COVID-19 pandemic.

*Note: A detailed analysis is specific to the robotic lawn mower market will be provided in the report

The report also provides an in-depth analysis of key trends in the robotic lawn mower market:

• The increasing interest of people for developing and enhancing the visible attraction of the gardens in the homes for beautification and the trend in the direction of smaller households with small lawns is also growing.
• Technological advancements in lithium-Ion batteries and robotics are certainly responsible for the increase in the sales of robotic lawn mower.

The report also provides an in-depth analysis of recent news developments and investments:

• In September 2019, Husqvarna (Sweden) introduced a brand-new robotic mower (EPOS) that could navigate completely without boundary wire, allowing location accuracy of 2-3 centimetres through the use of satellite navigation on a reference station.
• In April 2021, Robin Autopilot (USA), a leader in robotic mowing technology, introduced that it has acquired Mowbot, a robotic lawn care franchise business with 16 locations throughout the U.S. As a part of the acquisition, Robin Autopilot will launch a newly multiplied partnership with Husqvarna Group, a prime investor in Mowbot and a current equity partner of Robin. The acquisition continues Robin's speedy growth as it strengthens its leadership position in robotics as a service (RaaS) for the U.S. lawn care industry.

The unique insights provided by this report also include the following:

• In-depth Value Chain Analysis
• Opportunity Mapping
• Sector Snapshot
• Key Players Positioning Matrix
• Regulatory Scenario
• Strategies Adopted-benchmarking Heat Map
• Market Trends
• Covid-19 Impact Analysis
• Product Comparison
• Pre & Post COVID-19 Impact on the Robotic Lawn Mower Market
• Competitive Landscape

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