Global AR Handheld Devices Market Ecosystem by Raw Material; by Components; by Services & Solutions; by Application; by region; by End Users (Logistics, Healthcare, Automotive, Retail, BFSI, Defence, Aerospace, Consumer industry, Others)

The Augmented Reality Handheld Device Ecosystem includes Smartphones and Tablets. AR has been used for various industry applications. The growth of AR applications will allow customers to visualize a product’s specifications before purchasing it. Sephora, a fashion retailer and Modiface, an augmented reality developer, have worked together and created a virtual reality application that allows customers to virtually try on products offered by Sephora. It also allows users to virtually explore beauty products on their face. Later, in the year 2018 L'Oréal acquired Modiface.

Home Depot has also launched an AR-based mobile app in the year 2016, which allows users to select a piece of furniture and view it virtually at their homes. The app can be used in stores for locating the required item and for viewing the product description, etc. Such measures by companies can help them gain greater profits. AR Handheld Device is expected to grow at a CAGR of 43% between 2016 and 2023, which would have positive impact on the AR handheld device ecosystem.

Figure 1: Ecosystem Snapshot: AR Handheld Device Ecosystem

                   Snapshot of AR Handheld Device Ecosystem

In the healthcare industry, AR handheld device applications have laid a strong foundation, especially in the medical imaging systems that allow surgeons to diagnose and perform surgeries more accurately. Orca Health, founded in the year 2010, have introduced a new AR VR application “EyeDecide” that helps strengthen the relationship between the patient and the healthcare provider. This application helps patients better understand their Eye health. Medsights Tech, a company based in the US, has developed an AR app that recreates the three-dimensional representation of tumors. It helps medical professionals understand the depth of the tumor with high detailing.

Another promising healthcare application of AR handheld devices is vein visualization. More than 40% of intravenous injection miss the vein at the first attempt. AccuVein uses Augmented Reality and Near-Infrared imaging for detecting veins in patients accurately. The AR portable scanner projects the vein accurately for the nurse and clinicians, which in turn, helps inject the patient’s vein accurately at the first go. These are some of the new developments that will promote the growth of the AR Handheld device ecosystem. According to our analysis, ARVR in healthcare could worth US$ 2.5 Bn by 2023.

Figure 2: AR Handheld Device Ecosystem: Segmentation

AR Handheld Device Ecosystem Segmentation

Global AR Handheld Device Ecosystem

One of the most prominent areas where AR handheld devices are used is the smartphone industry. Apple Inc. and Google LLC are heavily investing on the AR landscape through AR Kit and AR Core respectively. Google Ventures has invested around US$ 14.5Mn in the UK-based Augmented Reality start-up Blue Vision Labs. Google has introduced AR applications in its new Pixel 3A and the older version of pixel smartphone on May 2019 in the I/O conference.

Apple has been already working on Augmented Reality. Currently, Apple has about 1000 engineers for its ARVR initiative. The company has planned to launch its new iPad Pro with AR functions in the first half of 2020. Further, the smartphone giant Huawei has introduced AR Measure application on its Huawei P30 Pro devices that also use a dedicated “3D Time of Flight” sensor. Another Chinese smartphone giant Oppo is planning to invest on advanced technologies such as AR VR, AI, etc. These are some of the key factors that are contributing to the growth of AR Handheld device ecosystem.

Figure 3 AR Handheld Device Market Statistics Glimpse

            AR Handheld Device Market Statistics Glimpse

There are many trends that are having an impact on the market forecast. These, when evaluated from a company’s perspective, can drive growth. Our numerous consulting projects have generated sizeable synergies across all regions and all sizes of companies.

The major players operating in the Global AR Handheld Device Ecosystem are as follows:


Ecosystem Positioning

Total Revenue (2018)



Apple Inc.


Handheld Device Manufacturer

$ 265.6 Billion



Google LLC.

Handheld Device Manufacturer

$136.2 Billion



Qualcomm Inc.


Hardware Manufacturer

$22.7 Billion



Samsung Electronics Co. Ltd

Handheld Device Manufacturer

$210.9 Billion



Huawei Technologies Co., Ltd.

Handheld Device Manufacturer

$103.8 Billion



Very few markets have interconnectivity with other markets. Our Interconnectivity module focuses on the key nodes of heterogenous markets in detail. Healthcare, Camera, and Automotive are some of our key researched markets.

Figure 4 – AR Handheld Device Ecosystem: Major Interconnectivities 

                	AR Handheld Device Market Major Interconnectivities


A Glance on AR Handheld Device Ecosystem Trends:


Industry vertical


Impact on Market

Displays will be the most important component in the ecosystem of AR-VR, owing to developments related to the GUI section. Increasing gaming and entertainment applications in the consumer end-use industry are driving the display component market

Consumer Industry 

Augmented Reality 


Augmented reality applications are provided by companies to enable customers to visualize products in the real environment. This may include automotive, home, and beauty brand products




Augmented reality and virtual reality handheld devices are used to experience the joy of technology without having the mounted devices or display devices


Augmented Reality 




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Ecosystem Report – Table of Content

  1. Introduction
    1. Global AR Handheld Device Ecosystem Definition
    2. Scope of study 
    3. About FABRIC


  1. Ask for Customization
    1. Sensitivity Analysis
    2. TAM SAM SOM Analysis
    3. Other Customization
  2. Executive Summary
    1. Global Market Segmentation
    2. Global Market Overview
    3. Global Market Statistics
    4. Mega Trends
    5. Competitive Landscape
      1. SWOT
      2. PEST
      3. Company Ranking
    6. Market Attractiveness

Ecosystem Positioning

  1. Global AR Handheld Device Ecosystem Snapshot
    1. Global AR Handheld Device Ecosystem Broad Heads
      1. Demand Side
      2. Supply Side 
    2. Global AR Handheld Device Ecosystem Segmentation
      1. By Raw Material
        1. Silicon
        2. GaN
        3. Glass
        4. Plastic
        5. SiC
        6. Metals
        7. Others
      2. By Components
        1. Sensors
        2. Camera
        3. IMU
        4. Processor
        5. Modules
        6. Graphics (Cards)
        7. Audio ICs
        8. Memory
        9. Display
        10. Others
      3. By Services & Solutions
        1. Documentation
        2. Visualization
        3. 3D Modelling
        4. Navigation
        5. Workflow Optimization
        6. Others
      4. By Application
        1. 3D modelling/ Design
        2. Training
        3. Monitoring/ Maintenance
        4. Others
      5. By End use
        1. Consumer Industry
        2. Healthcare
        3. Automotive
        4. Aerospace
        5. Retail
        6. Others
      6. By Region
        1. North America
          1. U.S.
          2. Canada
          3. Mexico
        2. Asia Pacific
          1. China
          2. Japan
          3. India
          4. Australia
          5. South Korea
          6. Rest of APAC
        3. Europe
          1. UK
          2. France
          3. Germany
          4. Italy
          5. Spain
          6. Rest of Europe
        4. Rest of world
          1. LATAM
          2. MEA
  2. Competitive Landscape Mapping by Ecosystem Positioning
    1. Company by each node
    2. Vendor Landscaping
  3. Ecosystem Level Analysis

Trend Analysis

  1. Global AR Handheld Device Ecosystem Trends
    1. Trend Mapping
      1. Trend Description
      2. Trend Evaluation
        1. Impact
        2. Importance
        3. Remarks
      3. Trend Outlook (Short, Mid, Long Term)
      4. Trend Company Mapping
      5. Related Global AR Handheld Device Ecosystem Mapping
      6. Trend Region/Country Mapping

Global AR Handheld Device Ecosystem Regulatory Analysis

  1. Overview
    1. Regulatory Mapping
    2. Regulatory Impact
    3. Regulatory Interlinkage

Global AR Handheld Device Ecosystem Sizing, Volume and ASP Analysis & Forecast

  1. Global AR Handheld Device Ecosystem Sizing & Volume
    1. Cross-segmentation
    2. Global AR Handheld Device Ecosystem Sizing and Global AR Handheld Device Ecosystem Forecast
    3. Global AR Handheld Device Ecosystem Volume Analysis
    4. Average Selling Price Analysis
    5. Global AR Handheld Device Ecosystem Growth Analysis

Competitive Intelligence

  1. Competitive Intelligence
    1. Top Industry Players vs Trend Tagging
        1. Importance
        2. Trend Nature (Positive/ Negative)
        3. Value
        4. Interconnectivity for each vendor
    2. Global AR Handheld Device Ecosystem Share Analysis
        1. By Each Node
    3. Strategies Adopted by Global AR Handheld Device Ecosystem participants
        1. Global AR Handheld Device Ecosystem Strategies
        2. New product launch Strategies
        3. Geographic Expansion Strategies
        4. Product-line Expansion Strategies
        5. Operational / Efficiency building Strategies
        6. Other Strategies

Company Profiles

  1. Company Profiling Summary
    1. Company List & Fundamentals
    2. Ecosystem Positioning
  2. Company Profiles - including the:
    1. Samsung Electronics Co. Ltd
      1. Company Fundamentals
      2. Subsidiaries list
      3. Share Holding Pattern
      4. Key Employees and Board of Directors
      5. Financial Analysis
        1. Financial Summary
        2. Ratio Analysis
        3. Valuation Metrics
      6. Product & Services
      7. Client & Strategies
      8. Ecosystem Presence
      9. SWOT
      10. Trends Mapping
      11. Analyst Views
    2. Sony Corporation
    3. Google Inc.
    4. LG Electronics
    5. Asus
    6. Nokia
    7. Huawei
    8. Motorola
    9. Mi
    10. Vivo
    11. Apple
    12. Honor
    13. Qualcomm Inc
    14. Vuzix
    15. Microsoft
    16. Magic Leap
    17. Eon Reality
    18. Blippar
    19. DAQRI
    20. Facebook

Global AR Handheld Device Ecosystem Developments

  1. Global AR Handheld Device Ecosystem Events & Rationale
    1. R&D, Technology and Innovation
    2. Business & Corporate advancements
    3. M&A, JVs/Partnerships
    4.  Political, Macro-economic, Regulatory
    5.  Awards & Recognition
    6. Others

Research Methodology & Approach

  1. Research Methodology and Approach
    1. Assumptions/ Inferences
    2. Sources
      1. Primary Interviews
      2. Secondary Sources
        1. Key Secondary Webpages
        2. Whitepapers
        3. Annual Reports
        4. Investor/Analyst Presentations
    3. Appendix
    4. Contact

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