Global Fitness App Market - Segment Analysis, Opportunity Assessment, Competitive Intelligence, Industry Outlook 2016-2026

Date : May 2020

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Report ID : 296

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Category : Information Technology

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Report Format:  PDF EXCEL PPT WORD

Global fitness app market was valued at USD XX million in 2018 and is expected to reach USD XX million by 2026, growing at a CAGR of 24.2% during the forecast period.

A fitness app is a software application designed to be installed in mobile devices to track your physical activity such as steps walked, calories burned, stairs climbed, hours slept, and others. These apps help in assisting you in physical workouts and exercise, nutrition and diet, or other fitness related topics. These apps assist users in achieving their health and fitness goals and offer an option of sharing their achievements on social media platforms. Fitness apps are experiencing tremendous growth owing to the penetration of smartphones and wearable devices.

Growing prevalence of obesity, a trend towards leading a healthy lifestyle, rising disposable income of consumers, and easy availability of cost-effective apps are the major factors contributing towards the growth of the market. Consumers are gradually becoming concerned about weight loss, calorie intake, and proper nutrition, thus augmenting the growth of the fitness app market. Further, Health & fitness apps have become a focal part of most fitness enthusiasts’ daily routine and a vital tool to make lives healthier.

The market for fitness app is evolving because more and more people are trying to adopt a healthy lifestyle. Users using such apps are further promoting them owing to the various advantages offered by these apps, such as activity monitoring, calculation of calorie intake, and others.

Fitness App Market Segmentation

By App Type

1. Workout Apps

2. Activity Tracking Apps

3. Nutrition and Diet Apps

 

By Platform

1. Android

2. IOS

3. Windows

 

By Device Type

1. Smartphones

2. Tablets

3. Wearables

 

By Region

1. North America (US and Canada)

2. Europe (UK, Germany, France and Rest of Europe)

3. Asia Pacific (China, Japan, India and Rest of Asia Pacific)

4. Latin America (Brazil, Mexico and Rest of Latin America)

5. Middle East & Africa (GCC and Rest of Middle East & Africa)

 

 

Based on app type, the activity tracking apps segment is expected to grow at a high CAGR throughout the forecast period

Based on the app type, the fitness app market has been segmented into workout apps, activity tracking apps, and nutrition and diet apps. The workout apps account for the largest share in the market and are expected to grow at a significant CAGR during the forecast period. The market is driven by the increasing number of people using fitness app to track their workout goals and activities.

Based on platform, the android segment dominated the fitness app market throughout the forecast period

Based on the platform, the fitness app market has been segmented into android, IOS, and windows. The android segment accounts for the largest share in the market and is expected to grow at a steady CAGR during the forecast period. Majority of fitness apps are designed on android platform owing to its advantages over IOS platform such as open system feature, and its process of releasing/rolling out on google play.

Based on the device type, the wearables segment is expected to dominate the market throughout the forecast period.

Based on the device type, the global fitness app market has been segmented into smartphones, tablets, and wearables. The wearables segment is growing rapidly in the fitness app market, with the highest CAGR during the forecast period. Wearable devices are worn by end-users for tracking and monitoring information related to health and fitness. These wearables include wristbands and armbands, chest straps, clip-ons, and smartwatches, among other devices. Wearable devices are usually tailored to measure activities like steps walked and heart rate.

The fitness app market is getting more and more crowded. Globally, consumers spent US$ 110 billion for app purchase in 2018 and 39.5 million users paid for fitness apps or wearables in 2017, and this trend is rising further, as per recent industry research. This will ensure the inflow of high amount of funding into the fitness mobile app development projects.

Global Fitness App Market Size, 2016-2026, (US$ Mn)

Fitness App Market

North America to dominate the fitness app market throughout the forecast period

North America is holding the highest share in the global fitness app market and is expected to dominate the market throughout the forecast period, owing to the high consumption rate of smartphones and wearable devices. North America is expected to dominate the market with the largest market share, primarily due to the early penetration and adoption of technology in developed economies like the United States and Canada. The Asia Pacific region fitness app market is going to experience a high CAGR during the forecast period due to a shift in lifestyle habits to remain fit in countries including India and China.

Company Profiles and Competitive Intelligence:

The major players operating in the global fitness app market are Fitbit, Inc., Nike, Inc. Grand Apps, MyFitnessPal Inc., ASICS, Jefit Inc., Under Armour Inc., Azumio Inc., Wahoo Fitness, and PEAR - Personal Fitness Coach, among others.

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TABLE OF CONTENTS

Chapter 1 Executive Summary

1.1. Market Summary

1.1.1. Global Fitness App Market, 2016-2026, (USD Million)

1.2. Market Snapshot: Global Fitness App Market

1.3. Market Dynamics

1.4. Global Fitness App Market, by Segment, 2018

1.4.1. Global Fitness App Market, by App Type, 2018, (USD Million)

1.4.2. Global Fitness App Market, by Platform, 2018, (USD Million)

1.4.3. Global Fitness App Market, by Device Type, 2018 (USD Million)

1.4.4. Global Fitness App Market, by Region, 2018 (USD Million)

1.5. Premium Insights

1.5.1. Fitness App Market in Developed Vs. Developing Economies, 2018 vs 2026

1.5.2. Global Fitness App Market: Regional Life Cycle Analysis

1.5.3.  Global Fitness App Pricing Analysis (2018), Premium vs Free

1.5.4. Brand Share Analysis

1.5.5. Investment Scenario

Chapter 2 Market Dynamics

2.1. Market Overview

2.2. Market Drivers

2.2.1. Increasing proliferation of connected things and smartphones

2.2.2. Rising disposable income of consumers

2.3. Market Restraints

2.3.1. Restraints 1

2.4. Market Opportunities

2.5. Recent Trends In the Market

2.5.1. Fitness apps offer redeemable reward points for exercising more

2.4. Industry Value Chain Analysis

2.5. Porter’s Five Forces Analysis

Chapter 3 Global Fitness App Market, by App Type

3.1. Market Overview, by App Type

3.1.1. Global Fitness App Market, by App Type, 2016-2026 (USD Million)

3.1.2. Incremental Opportunity, by App Type, 2018

3.2. Workout Apps

3.2.1. Global Fitness App Market, by Workout Apps, 2016-2026, (USD Million)

3.3. Activity Tracking Apps

3.3.1. Global Fitness App Market, by Activity Tracking Apps, 2016-2026, (USD Million)

3.4. Nutrition and Diet Apps

3.4.1. Global Fitness App Market, by Nutrition and Diet Apps, 2016-2026, (USD Million)

Chapter 4 Global Fitness App Market, by Platform

4.1. Market Overview, by Platform

4.1.1. Global Fitness App Market, by Platform, 2016-2026 (USD Million)

4.1.2. Incremental Opportunity, by Platform, 2018

4.2. Android

4.2.1. Global Fitness App Market, by Android, 2016-2026, (USD Million)

4.3. IOS

4.3.1. Global Fitness App Market, by IOS, 2016-2026, (USD Million)

4.4. Windows

4.4.1. Global Fitness App Market, by Windows, 2016-2026, (USD Million)

Chapter 5 Global Fitness App Market, by Device Type

5.1. Market Overview, by Device Type

5.1.1. Global Fitness App Market, by Device Type, 2016-2026 (USD Million)

5.1.2. Incremental Opportunity, by Device Type, 2018

5.2. Smartphones

5.2.1. Global Fitness App Market, by Android Smartphones, 2016-2026, (USD Million)

5.3. Tablets

5.3.1. Global Fitness App Market, by Tablets, 2016-2026, (USD Million)

5.4. Wearables

5.4.1. Global Fitness App Market, by Wearables, 2016-2026, (USD Million)

Chapter 6 Global Fitness App Market, by Region

6.1. Market Overview, by Region

6.1.1. Global Fitness App Market, by Region, 2016-2026, (USD Million)

6.2. Attractive Investment Opportunity, by Region, 2018

6.3. North America Fitness App Market

6.3.1. North America Fitness App Market, by App Type, 2016-2026 (USD Million)

6.3.2. North America Fitness App Market, by Platform, 2016-2026 (USD Million)

6.3.3. North America Fitness App Market, by Device Type, 2016-2026 (USD Million)

6.3.4. United States Fitness App Market, 2016-2026 (USD Million)

6.3.5. Canada Fitness App Market, 2016-2026 (USD Million)

6.3.6. Mexico Fitness App Market, 2016-2026 (USD Million)

6.3.7. Rest of North America Fitness App Market, 2016-2026 (USD Million)

6.4. Europe Fitness App Market

6.4.1. Europe Fitness App Market, by App Type, 2016-2026 (USD Million)

6.4.2. Europe Fitness App Market, by Platform, 2016-2026 (USD Million)

6.4.3. Europe Fitness App Market, by Device Type, 2016-2026 (USD Million)

6.4.4. United Kingdom Fitness App Market, 2016-2026 (USD Million)

6.4.5. Germany Fitness App Market, 2016-2026 (USD Million)

6.4.6. France Fitness App Market, 2016-2026 (USD Million)

6.4.7. Rest of Europe Fitness App Market, 2016-2026 (USD Million)

6.5. Asia Pacific Fitness App Market

6.5.1. Asia Pacific Fitness App Market, by App Type, 2016-2026 (USD Million)

6.5.2. Asia Pacific Fitness App Market, by Platform, 2016-2026 (USD Million)

6.5.3. Asia Pacific Fitness App Market, by Device Type, 2016-2026 (USD Million)

6.5.4. China Fitness App Market, 2016-2026 (USD Million)

6.5.5. Japan Fitness App Market, 2016-2026 (USD Million)

6.5.6. India Fitness App Market, 2016-2026 (USD Million)

6.5.7. Rest of Asia Pacific Fitness App Market, 2016-2026 (USD Million)

6.6. Latin America Fitness App Market

6.6.1. Latin America Fitness App Market, by App Type, 2016-2026 (USD Million)

6.6.2. Latin America Fitness App Market, by Platform, 2016-2026 (USD Million)

6.6.3. Latin America Fitness App Market, by Device Type, 2016-2026 (USD Million)

6.6.4. Brazil Fitness App Market, 2016-2026 (USD Million)

6.6.5. Mexico Fitness App Market, 2016-2026 (USD Million)

6.6.6. Rest of Latin America Fitness App Market, 2016-2026 (USD Million)

6.7. Middle East & Africa Fitness App Market

6.7.1. Middle East & Africa Fitness App Market, by App Type, 2016-2026 (USD Million)

6.7.2. Middle East & Africa Fitness App Market, by Platform, 2016-2026 (USD Million)

6.7.3. Middle East & Africa Fitness App Market, by Device Type, 2016-2026 (USD Million)

6.7.4. GCC Fitness App Market, 2016-2026 (USD Million)

6.7.5. Rest of Middle East & Africa Fitness App Market, 2016-2026 (USD Million)

Chapter 7 Competitive Intelligence

7.1. Top 5 Players Comparison

7.2. Market Positioning of Key Players, 2018

7.3. Market Players Mapping

7.3.1. By App Type

7.3.2. By Platform

7.3.3. By Device Type

7.3.4. By Region

7.4. Strategies Adopted by Key Market Players

7.5. Recent Developments in the Market

7.5.1. Mergers & Acquisitions, Partnership, New App Type Developments

Chapter 8 Company Profiles

8.1. Fitbit, Inc.

8.1.1. Fitbit, Inc. Overview

8.1.2. Fitbit, Inc. App Type Portfolio

8.1.3. Fitbit, Inc. Financial Overview

8.1.4. Fitbit, Inc. News/Recent Developments

8.2. Nike, Inc.

8.2.1. Nike, Inc. Overview

8.2.2. Nike, Inc. App Type Portfolio

8.2.3. Nike, Inc. Financial Overview

8.2.4. Nike, Inc. News/Recent Developments

8.3. Grandapps

8.3.1. Grandapps Overview

8.3.2. Grandapps App Type Portfolio

8.3.3. Grandapps Financial Overview

8.3.4. Grandapps News/Recent Developments

8.4. MyFitnessPal Inc.

8.4.1. MyFitnessPal Inc. Overview

8.4.2. MyFitnessPal Inc. App Type Portfolio

8.4.3. MyFitnessPal Inc. Financial Overview

8.4.4. MyFitnessPal Inc. News/Recent Developments

8.5. ASICS

8.5.1. ASICS Overview

8.5.2. ASICS App Type Portfolio

8.5.3. ASICS Financial Overview

8.5.4. ASICS News/Recent Developments

8.6. Jefit Inc.

8.6.1. Jefit Inc. Overview

8.6.2. Jefit Inc. App Type Portfolio

8.6.3. Jefit Inc. Financial Overview

8.6.4. Jefit Inc. News/Recent Developments

8.7. Under Armour Inc.

8.7.1. Under Armour Inc. Overview

8.7.2. Under Armour Inc. App Type Portfolio

8.7.3. Under Armour Inc. Financial Overview

8.7.4. Under Armour Inc. News/Recent Developments

8.8. Azumio Inc.

8.8.1. Azumio Inc. Overview

8.8.2. Azumio Inc. App Type Portfolio

8.8.3. Azumio Inc. Financial Overview

8.8.4. Azumio Inc. News/Recent Developments

8.9. Wahoo Fitness

8.9.1. Wahoo Fitness Overview

8.9.2. Wahoo Fitness App Type Portfolio

8.9.3. Wahoo Fitness Financial Overview

8.9.4. Wahoo Fitness News/Recent Developments

8.10. PEAR - Personal Fitness Coach

8.10.1. PEAR - Personal Fitness Coach Overview

8.10.2. PEAR - Personal Fitness Coach App Type Portfolio

8.10.3. PEAR - Personal Fitness Coach Financial Overview

8.10.4. PEAR - Personal Fitness Coach News/Recent Developments

Chapter 9 Preface

9.1. Data Triangulation

9.2. Research Methodology

9.2.1. Phase I – Secondary Research

9.2.2. Phase II – Primary Research

9.2.3. Phase III – Expert Panel Review

9.2.4. Approach Adopted

9.2.4.1. Top-Down Approach

9.2.4.2. Bottom-Up Approach

9.2.5. Supply- Demand side

9.2.6. Breakup of the Primary Profiles


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