The Global Tampon Market was valued at USD 4.0 Bn in 2020 and is expected to reach USD 7.1 Bn by 2027, with a growing CAGR of 5.4% during the forecast period.
A tampon is a feminine hygiene product that is used to absorb menstrual blood during menstruation. A tampon is an absorbent material primarily used for feminine hygiene. It is typically made of cotton, rayon, or a mixture of these two materials. Tampons come in a variety of sizes and shapes. It can be used with different types of applicators such as cardboard applicators, plastic applicators, and digital. Together, these types of applicators make it easier for women to be more active without having to worry about their tampons falling out. The one can use it while swimming or doing any other form of physical activity without any difficulties.
The manufacturers are focusing on producing organic cotton tampons. Natural tampons are manufactured from organic cotton, which is grown without the use of synthetic fertilizers or pesticides. Using organic cotton makes tampons environmentally friendly and also healthier for women. As a result, increasing environmental concerns and female hygiene concerns are driving the growth of the tampon market.
Several driving factors influencing the global tampon market includes the increase in consumer awareness about advanced feminine hygiene products. The tampons also help to prevent odour are more comfortable and hygienic as compared to sanitary pads. As tampons are made of medical-grade material, they are safe to use. Moreover, the government initiatives across the globe propel the growth of the tampon industry. For instance, in 2020, the government of India is planning to launch a USD 1.6 Bn scheme to ensure access to sanitary pads across nations.
By Distribution Channel
Based on product, the radially wound pledget segment holds the largest market share in 2020 and is expected to be the fastest growing during the forecast period owing to their compact size
Based on product, the global tampon market can be segmented as radially wound pledget, rectangular/square pad. Among which, radially wound pledget tampon holds the largest share in the tampon industry in the year 2020 and is expected to witness a high growth during the forecast period. This growth is attributed to their compact size, tampons are becoming increasingly popular among women. Moreover, the increasing awareness towards menstrual hygiene propels tampon market growth.
Based on material, the blended segment is expected to grow at the highest CAGR during the forecast period due to cost-effectiveness of the product
Based on material, the global tampon market can be segmented as cotton, rayon, blended. The blended segment is the main contributor to the tampon market, due to consumer demand for products that are easy to use, wearable, and non-allergic. Moreover, many brands produce tampons made with a blend of cotton and rayon. Additionally, tampons made from this material is cost-effective as compared to other material available in the tampon market.
Based on distribution channel, the online stores segment is expected to witness the fastest growth during the forecast period due to increasing penetration of internet services and high adoption of smartphones
The penetration of internet services and an inclination towards convenience among consumers over the years are the major factors that are resulting in a significant growth rate for the online channel. Moreover, products such as organic tampons are difficult to find in grocery stores due to a lack of appropriate knowledge. However, retailers are focussing on enhancing the online channel through several initiatives that include targeted marketing and online education. This initiative has triggered the online sales over the past few years. Additionally, this has also resulted in an increase in comfort level of the consumers towards purchasing this product through online channel. E-retailers are selling a wide range of organic tampons that belong to different companies across the globe. They also offer discounts on bulk purchases in order to grab a greater number of customer attention.
Based on region, North America dominate the market in 2020 and is expected to show its dominance during the forecast period owing to the increased government initiatives towards making female hygiene
The North American market had the majority of the market share in 2020 and is expected to continue during the forecast period owing to the increased use of tampons by most women in this region. In addition, increased government initiatives are boosting the sales of tampons in this region as they make feminine hygiene accessible to most women. A key driver of the market growth is the presence of leading market players including Kimberly-Clark and Johnson & Johnson. As per our analysis, Canada is expected to grow at the fastest rate during the forecast period due to the government initiatives aimed at improving female hygiene. Moreover, Asia-Pacific is projected to increase at the highest rate during the forecast period, as women are becoming more aware of tampon availability and the importance of menstrual hygiene.
The report also provides an in-depth analysis of tampon market dynamics such as drivers, restraints, opportunities, and challenges:
COVID-19 Impact on the Tampon Market Analysis:
There is clear evidence that hormones produced by female population impact severe mortality and morbidity rates. In some cases, COVID-19 has caused a heavier menstrual flow, causing discomfort and/or discomfort in the menstrual cycle. Menstrual cycle symptoms are rarely asked about in surveys of symptoms because the exact causal mechanism is not clear. Through indirect effects such as stress, anxiety, malnutrition, changes in sleep, physical activity, and changes in nutrition, reproductive health may be adversely impacted. During the pandemic, menstrual abnormalities seem to be more common than before they started. It has become clear that girls' and women's ability to manage their menstruation and health has been significantly affected by the COVID-19 pandemic. In different countries, the impact varies depending on their capabilities and social protection systems. The COVID-19 response is mainly led by women, who make up 70% of the global health care workforce, and in most cases, are the ones to care for people infected with SARSCoV2 as well as children affected by school closures. A more detailed analysis specific to this industry will be provided in the report.
The report also provides an in-depth analysis of key trends in the tampon market:
The report also provides an in-depth analysis of recent news developments and investments:
The unique insights provided by this report also include the following:
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Table of Contents Tampon Market:
Market Overview & Competitive Landscape
Market Segmentation (Market Size and Share Analysis)
COVID – 19 Opportunity Mapping
Regional Market Analysis