Tampon Market by Product (Radially Wound Pledget, Rectangular/Square Pad); by Material (Cotton, Rayon, Blended); by Distribution Channel (Online Stores, Pharmacy & Retail Stores); and by Region (North America, Europe, Asia Pacific, Latin America, MEA) - Global Forecasts 2021 to 2027

Market Overview:

The Global Tampon Market was valued at USD 4.0 Bn in 2020 and is expected to reach USD 7.1 Bn by 2027, with a growing CAGR of 5.4% during the forecast period.

Global Tampon Market Definition

A tampon is a feminine hygiene product that is used to absorb menstrual blood during menstruation. A tampon is an absorbent material primarily used for feminine hygiene. It is typically made of cotton, rayon, or a mixture of these two materials. Tampons come in a variety of sizes and shapes. It can be used with different types of applicators such as cardboard applicators, plastic applicators, and digital. Together, these types of applicators make it easier for women to be more active without having to worry about their tampons falling out. The one can use it while swimming or doing any other form of physical activity without any difficulties.

Tampon Market


The manufacturers are focusing on producing organic cotton tampons. Natural tampons are manufactured from organic cotton, which is grown without the use of synthetic fertilizers or pesticides. Using organic cotton makes tampons environmentally friendly and also healthier for women. As a result, increasing environmental concerns and female hygiene concerns are driving the growth of the tampon market.

Several driving factors influencing the global tampon market includes the increase in consumer awareness about advanced feminine hygiene products. The tampons also help to prevent odour are more comfortable and hygienic as compared to sanitary pads. As tampons are made of medical-grade material, they are safe to use. Moreover, the government initiatives across the globe propel the growth of the tampon industry. For instance, in 2020, the government of India is planning to launch a USD 1.6 Bn scheme to ensure access to sanitary pads across nations.

The Global Tampon Industry Segmentation:

By Product

  • Radially Wound Pledget
  • Rectangular/Square Pad

By Material

  • Cotton
  • Rayon
  • Blended

By Distribution Channel

  • Online Stores
  • Pharmacy & Retail Stores

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Tampon Market Company Profiles and Competitive Intelligence

Based on product, the radially wound pledget segment holds the largest market share in 2020 and is expected to be the fastest growing during the forecast period owing to their compact size 

Based on product, the global tampon market can be segmented as radially wound pledget, rectangular/square pad. Among which, radially wound pledget tampon holds the largest share in the tampon industry in the year 2020 and is expected to witness a high growth during the forecast period. This growth is attributed to their compact size, tampons are becoming increasingly popular among women. Moreover, the increasing awareness towards menstrual hygiene propels tampon market growth.

Based on material, the blended segment is expected to grow at the highest CAGR during the forecast period due to cost-effectiveness of the product

Based on material, the global tampon market can be segmented as cotton, rayon, blended. The blended segment is the main contributor to the tampon market, due to consumer demand for products that are easy to use, wearable, and non-allergic. Moreover, many brands produce tampons made with a blend of cotton and rayon. Additionally, tampons made from this material is cost-effective as compared to other material available in the tampon market.

Based on distribution channel, the online stores segment is expected to witness the fastest growth during the forecast period due to increasing penetration of internet services and high adoption of smartphones

The penetration of internet services and an inclination towards convenience among consumers over the years are the major factors that are resulting in a significant growth rate for the online channel. Moreover, products such as organic tampons are difficult to find in grocery stores due to a lack of appropriate knowledge. However, retailers are focussing on enhancing the online channel through several initiatives that include targeted marketing and online education. This initiative has triggered the online sales over the past few years. Additionally, this has also resulted in an increase in comfort level of the consumers towards purchasing this product through online channel. E-retailers are selling a wide range of organic tampons that belong to different companies across the globe. They also offer discounts on bulk purchases in order to grab a greater number of customer attention.

Based on region, North America dominate the market in 2020 and is expected to show its dominance during the forecast period owing to the increased government initiatives towards making female hygiene

The North American market had the majority of the market share in 2020 and is expected to continue during the forecast period owing to the increased use of tampons by most women in this region. In addition, increased government initiatives are boosting the sales of tampons in this region as they make feminine hygiene accessible to most women. A key driver of the market growth is the presence of leading market players including Kimberly-Clark and Johnson & Johnson. As per our analysis, Canada is expected to grow at the fastest rate during the forecast period due to the government initiatives aimed at improving female hygiene. Moreover, Asia-Pacific is projected to increase at the highest rate during the forecast period, as women are becoming more aware of tampon availability and the importance of menstrual hygiene.

The report also provides an in-depth analysis of tampon market dynamics such as drivers, restraints, opportunities, and challenges:


  • Awareness of advanced feminine hygiene products
  • Hygienic and more comfortable than sanitary pads
  • Organic tampons are grown without synthetic pesticides or fertilizers


  • To use tampons is more difficult and messier
  • Social stigma associated with mensuration and feminine hygiene products


  • Innovations in organic and natural tampons


  • Impact of feminine hygiene products on the environment

COVID-19 Impact on the Tampon Market Analysis:

There is clear evidence that hormones produced by female population impact severe mortality and morbidity rates. In some cases, COVID-19 has caused a heavier menstrual flow, causing discomfort and/or discomfort in the menstrual cycle. Menstrual cycle symptoms are rarely asked about in surveys of symptoms because the exact causal mechanism is not clear. Through indirect effects such as stress, anxiety, malnutrition, changes in sleep, physical activity, and changes in nutrition, reproductive health may be adversely impacted. During the pandemic, menstrual abnormalities seem to be more common than before they started. It has become clear that girls' and women's ability to manage their menstruation and health has been significantly affected by the COVID-19 pandemic. In different countries, the impact varies depending on their capabilities and social protection systems.  The COVID-19 response is mainly led by women, who make up 70% of the global health care workforce, and in most cases, are the ones to care for people infected with SARSCoV2 as well as children affected by school closures. A more detailed analysis specific to this industry will be provided in the report.

The report also provides an in-depth analysis of key trends in the tampon market:

  • The rising female literacy and awareness of menstrual health & hygiene
  • The increasing demand for feminine care products

The report also provides an in-depth analysis of recent news developments and investments:

  • In July 2021, Adidas Hongkong launched period-proof leggings. They plan to break the taboo for female athletes with its TechFit Period Proof Tights, adding protection for active women and challenging the statistic of one in four teenage girls dropping out of sport out of concern for leaking during their period.
  • In February 2019, P&G announced the acquisition of This Is L. with the objective of meeting growing consumer demand for period products in natural categories. The company offers good, high-quality pads, liners, tampons, and wipes made with organic cotton.

The unique insights provided by this report also include the following:

  • In-depth Value Chain Analysis
  • Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post COVID-19 Impact on the Tampon Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global tampon market was valued at USD 4.08 Bn in 2020 and is anticipated to reach USD 7.10 Bn by 2027.

The tampon market is estimated to grow at a compound annual growth rate (CAGR) of 5.4% during the forecast period.

North America dominates the tampon market and is expected to show its dominance during the forecast period.

A few key players include, but are not limited to Body Wise International, CORMAN SPA, Cohitech-Cotton High Tech, S.L, Edgewell Personal Care Company, First Quality Enterprises, Inc., Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Unicharm Corporation, and Procter & Gamble.

The innovations in organic and natural tampons is one of the significant opportunities for the development of the market.

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Table of Contents Tampon Market:

Market Introduction

  • Definition
  • Scope Of The Study
  • List Of Assumptions
  • Market Structure
  • Scope of the Study: Segmentation 
  • Timeframe, Currency and Limitations

Research Methodology

  • 3P Research Approach
  • Market Sizing Approach
  • Data Sources
  • Primary Research Coverage

Executive Summary

  • Market Summary
  • Market Snapshot
  • Regional Snapshot
  • Country Snapshot

Premium Insights

  • Key Trend Analysis
  • New revenue Pockets
  • Pain Point Analysis
  • Company Market Share Analysis, by Region
  • Strategies Adopted-Benchmarking Heat Map
  • Regulatory Landscape
  • PESTEL Analysis
  • Regional Lifecycle
  • Competitive Benchmarking

Market Overview & Competitive Landscape

  • Competitive Landscape
  • Investment Scenario by key Players
  • Key Player Overview
  • Product comparison
  • Player Wise Geographic Presence
  • Player Wise Target Customer Segment
  • Recent News
    • Product Launches & upgrades
    • R&D / Innovation
    • Merger & Acquisition
    • JV & Partnership
    • Recognition and others

Market Segmentation (Market Size and Share Analysis)

  • Global Market Size & Historic Growth
  • Market Size by Product
    • Radially Wound Pledget
    • Rectangular/Square Pad
  • Market Size by Material
    • Cotton
    • Rayon
    • Blended
  • Market Size by Distribution Channel
    • Online Stores
    • Pharmacy & Retail Stores

Market Dynamics

  • Market Drivers
  • Opportunities
  • Value Chain Analysis
  • Pricing Analysis

COVID – 19 Opportunity Mapping

  • Key Drivers & Anticipated Revival Period
  • Key Trends Analysis
  • Impact on End user Industry
  • Opportunity Analysis

Regional Market Analysis

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Rest of LATAM
  • Middle East & Africa
    • GCC
    • Rest of MEA

Company Profiles

  • Body Wise International
    • Company Fundamentals
    • Financial Analysis (Subject to Availability)
    • Product Portfolio
    • SWOT Analysis
  • Cohitech-Cotton High Tech, S.L
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Procter & Gamble
  • Aisle
  • Bella
  • Carefree
  • Kotex
  • Silky cup
  • Stayfree

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