Tampon Market is expected to grow owing to rise in awareness about health and hygiene among the female population

The Global Tampon Market was valued at USD 4.0 Bn in 2020 and is expected to reach USD 7.1 Bn by 2027, with a growing CAGR of 5.4% during the forecast period.

The driving factors influencing the global tampon market includes the increase in consumer awareness about advanced feminine hygiene products. The tampons also help to prevent odour, are more comfortable and hygienic as compared to sanitary pads. As tampons are made of medical-grade material, they are safe to use. Moreover, the government initiatives across the globe towards the use of female sanitary products propel the growth of the tampon industry. For instance, in 2020, the government of India was planning to launch a USD 1.6 Bn scheme to ensure access to sanitary pads across nations.

There have been many notable developments in the field of organic and natural tampons, which are preferred by women primarily due to their biodegradability. Tampons traditionally contain bleaching agents and petroleum-based materials. Consumers can adopt safe and biodegradable natural as well as organic tampons due to safety concerns associated with conventional tampons. Natural tampons are more affordable than conventional ones. Tampons are expected to witness strong demand during the forecast period due to factors including an increase in demand for these devices, which can also be attributed to increased awareness about feminine hygiene products. In addition, it helps to prevent odour, comfortable, hygienic, and help prevent irritation.

Based on Product, the radially wound pledget tampon holds the largest share in the tampon industry in the year 2020 and is expected to witness a high growth during the forecast period. This growth is attributed to their compact size due to which tampons are becoming increasingly popular among women. Moreover, the increasing awareness towards menstrual hygiene further accelerates their demand.

Tampons can be harder to insert and remove, therefore can be messier to use. Additionally, tampons can sometimes cause allergic reactions, which may hamper their usage among users. As a consequence, an increased focus on product innovations for feminine hygiene products and on producing tampons from organic and biodegradable materials may introduce more opportunities for the tampon market.

There has been a substantial increase in the demand for innovative and new feminine hygiene products, which has led to growth in the global tampon market. Furthermore, women have changed their lifestyles around the world. The number of women in the workforce is growing and they're busier than ever. Tampons are expected to contribute to the global tampons market in the years to come as women are becoming more health-conscious.

Global Tampon Market by Region Outlook (Revenue, USD Billion, 2021-2027):

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

In terms of geography, The North American region had the majority of the market share in 2020 and is expected to continue in 2027 owing to the increased use of tampons by most women in this region. In addition, increased government initiatives are boosting the sales of tampons in this region as they make feminine hygiene accessible to most women.

The Global Tampon Market Segmentation:

Global Tampon Market by Product Outlook (Revenue, USD Billion, 2021-2027)

  • Radially Wound Pledget
  • Rectangular/Square Pad

Global Tampon Market by Material Outlook (Revenue, USD Billion, 2021-2027)

  • Cotton
  • Rayon
  • Blended

Global Tampon Market by Distribution Channel Outlook (Revenue, USD Billion, 2021-2027)

  • Online Stores
  • Pharmacy & Retail Stores

Key Findings:

  • Based on the product, the radially wound pledget segment holds the largest market share in 2020 and is expected to be the fastest growing during the forecast period
  • Based on the material, the blended segment is expected to grow at the highest CAGR during the forecast period
  • Based on the distribution channel, the online stores segment is expected to witness the fastest growth during the forecast period
  • Based on regions, North Ameraica dominate the market in 2020 and is expected to show its dominance during the forecast period

The key players operating in the tampon market are:

  • Body Wise International
  • Cohitech-Cotton High Tech, S.L
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Procter & Gamble
  • Aisle
  • Bella
  • Carefree
  • Kotex
  • Silky cup
  • Stayfree

Recent News:

  • In August 2021, an entrepreneur from Little Rock launched femPAQ to aid women and girls.
  • In April 2021, DivaCupp will launched the world's first menstrual cup recycling program with TerraCycle.

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