According to AllTheResearch’s analysis, the global multi-channel network (MCN) market ecosystem was valued at US$ 3,266.8 Mn in 2020 and is expected to reach approximately US$ 4,500.9 Mn in 2027 at a CAGR of 5.5%.
There are approximately 229 companies across the globe that are operating in the multi-channel network market ecosystem, with the majority of the companies having a presence in North America. With the presence of major MCN companies and content providers in North America, the region dominated the multi-channel network market ecosystem in 2018. North America held a market share of 37.1% in 2018, followed by Asia Pacific, Europe, Latin America, and the Middle East & Africa in the global multi-channel network market ecosystem. Moreover, in Europe, countries such as the UK, Germany, France, Italy, and Russia dominated the market owing to higher spending on digital video advertisements by these companies.
Various strategies such as new product developments, mergers and acquisitions, and partnerships have been adopted by the key players in the multi-channel network market ecosystem to gain a competitive edge. For instance, in July 2018, Viacom, an American mass media conglomerate, acquired Awesomeness TV, a Multi-Channel Network (MCN) company. The acquisition will strengthen Viacom’s premium content production and its digital and social relationship among youths in the multi-channel network market ecosystem. Moreover, in January 2020, The Walt Disney Company’s Direct-to-Consumer & International segment has announced to launch Disney+ in markets across Western Europe. The streaming service will be launched in the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th in 2020. Additional Western Europe markets including Belgium, the Nordics, and Portugal, will follow in summer 2020.
The rising usage of video platforms among internet users has created new growth opportunities for multi-channel network market ecosystems that provide video content services, such as cross-promotion, funding, and audience engagement, among others, which help multichannel networks in earning revenue from the YouTube platform. In addition to this, the multi-channel network market ecosystem also helps in providing different ways to optimize video content to increase audience engagement on YouTube channels. Diversification in the portfolio further helps MCNs to shift from content and brand management to the conversion of the existing traffic on websites into revenue.
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The outbreak of COVID-19 has bought along with a global recession, which has impacted several industries. Along with this impact, COVID Pandemic has also generated a few new business opportunities for the Multi-Channel Network (MCN) market ecosystem. The overall competitive landscape and market dynamics of Multi-Channel Network has been disrupted due to this pandemic. All these disruptions and impacts have been analyzed quantifiably in this report, which is backed by market trends, events, and revenue shift analysis. COVID impact analysis also covers strategic adjustments for Tier 1, 2, and 3 players of the Multi-Channel Network Market.
|Service & Tools||Application|
|Cross Promotion||Music Channel|
|Production & Editing Tools||Game Channel|
|Monetization Assistance||Lifestyle Channel|
|Digital Rights Management||Movie Channel|
Multi-channel networks (MCN) are organizations that primarily operate via various video platforms. They manage, create, and provide services to a portfolio of video-sharing platforms such as YouTube. Various benefits are being provided to content creators in perusing partnership with multichannel networks and video platforms, which further enhances video creation, publishing tools, higher CPM, production and editing facilities, marketing and promotion, events, copyrights and licenses for videos. multi-channel network market ecosystem offers several channels with YouTube to syndicate, monetize, and manage content. Several multichannel networks have also innovated to produce originally created content.
In 2019, North America was dominating the multi-channel network market ecosystem and is expected to witness similar growth trends during the forecast period. Europe is a huge and diverse market for Multi-Channel Network (MCN) services. The ongoing digital developments are driving the growth of the video on demand in this region. The rise of the internet has created new audiences for publishers and content creators in this region.
Moreover, YouTube and Facebook together have a massive 56% market share of online video advertising in the European region that further fosters the multi-channel network market ecosystem. European content creators export over 48% of their content outside of their home country on YouTube. Furthermore, Kids’ Entertainment, Film & Movies, and Gaming are the over-performing content categories to date in Europe on YouTube and social networking sites. This factor is expected to drive multi-channel network market ecosystem demand across the globe.
There are many trends that are having an impact on the multi-channel network (MCN) market ecosystem forecast. These, when evaluated from a company’s perspective, can drive growth. Our numerous consulting projects have generated sizeable synergies across all regions and all sizes of companies.
|Company||Ecosystem Positioning||Revenue (2018)||Region|
|Disney Digital Network||Service & tools Providers||$ 59,434 Mn||Global|
|Warner Bros. Entertainment||Service & tools Providers||$ 13,866 Mn (2017)||Global|
|Brave Bison||Service & tools Providers||$ 27,602.6 Mn||U.S., Caribbean, South America & Europe|
|RTL Group||Service & tools Providers||$ 7,035.3 Mn||Global|
|Mediakraft Networks GmbH||Service & tools Providers||$ 14,590.1 Mn||Munich, Cologne, Berlin, Hamburg, Warsaw, and Istanbul|
Very few markets have interconnectivity with other markets. Our Interconnectivity module focuses on the key nodes of heterogeneous markets in detail.
|Trends||Components||Products||Industry vertical||Impact on Market|
|The increasing the prevalence of video platforms has created a need for new innovation in multichannel networks to provide video content services, such as cross-promotion, funding, and audience engagement.||Media & Entertainment||0.24%|
|An increase in the consumption of online and mobile video owing to platform diversification and a rise in business on YouTube due to the growing number of content creators are the drivers for the multichannel network's market.||Media & Entertainment||0.15%|
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Ecosystem Report – Table of Content
Global Multi-Channel Network Market Ecosystem Regulatory Analysis
Global Multi-Channel Network Market Ecosystem Developments
Research Methodology & Approach