Social media analytics is an approach of collecting data from various social media platforms and then analysing the data to make relevant business decisions. It uses social media analytics tools such as snaplytics, iconosquare, tailwind, google analytics, and others, to extract data related to customer sentiments, in order to support an organization’s marketing activities and customer service. Social media provides opportunities to organizations to connect with their customers. It is essential to test and track the results generated through social media in order to identify the most effective strategies.
The global social media analytics market is expected to grow at a CAGR of 28.7% during the forecast period 2016-2023. The Social Media Analytics market is growing due to the increasing need for effective brand promotions among market competitors. The increasing use of smartphones and social media by people is driving the demand for social media analytics market. Moreover, the growing demand for customer engagement by organizations to build a strong customer base and increase customer retention has further generated demand for social media analytics. The data available on social media can be false at times and this can result in a wrong analysis of data, which in turn, can hinder the market demand. The market will further witness significant growth during the forecast period, owing to an increase in the use of social media analytics by SMEs.
Key players covered in the Social Media Analytics Market:
On the basis of regions, North America dominated the Social Media Analytics market in 2018 due to the adoption of emerging technologies. The Asia-Pacific region is expected to witness the fastest growth during the forecast period, owing to the increasing number of social media users in the region. On the basis of analytics type, the social media analytics market is segmented as prescriptive analytics, predictive analytics, descriptive analytics, and diagnostic analytics. Predictive analytics is used to understand the positive and negative sentiments of customers.
Regional Analysis of Social Media Analytics Market
North America
Europe
Asia Pacific
LATAM
Middle East Africa
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Table of Content
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Approach Adopted
1.3.4.1 Top-Down Approach
1.3.4.2 Bottom-Up Approach
1.3.5 Assumptions
1.4 Market Segmentation Scope
Chapter 2 Executive Summary
2.1 Market Summary
2.1.1 Global Social Media Analytics Industry Market, 2016-2023, (US$ Mn)
2.1 Market Snapshot: Global Social Media Analytics Industry Market
2.2 Market Dynamics
2.3 Global Social Media Analytics Industry Market, by Segment, 2018
2.3.1 Global Social Media Analytics Industry Market, by Component Type, 2018, (US$ Mn)
2.3.2 Global Social Media Analytics Industry Market, by Deployment Type, 2018, (US$ Mn)
2.3.3 Global Social Media Analytics Industry Market, by Analytics Type, 2018 (US$ Mn)
2.3.4 Global Social Media Analytics Industry Market, by Organization Size, 2018, (US$ Mn)
2.3.5 Global Social Media Analytics Industry Market, by Application, 2018, (US$ Mn)
2.3.6 Global Social Media Analytics Industry Market, by End-use, 2018 (US$ Mn)
2.3.7 Global Social Media Analytics Industry Market, by Region, 2018 (US$ Mn)
2.4 Premium Insights
2.4.1 Social Media Analytics Industry Market In Developed Vs. Developing Economies, 2018 vs 2023
2.4.2 Global Social Media Analytics Industry Market: Regional Life Cycle Analysis
Chapter 3 Market Dynamics
3.1 Market Overview
3.2 Market Drivers
3.2.1 Increase in demand for customer engagement through social media
3.2.2 Increase in the use of smart phones
3.2.3 Driver 3
3.3 Market Restraints
3.3.1 Complexities related to the social media workflow
3.3.2 Restraint 2
3.4 Market Opportunities
3.4.1 Increasing adoption of social media analytics by SMEs
3.4.2 Opportunity 2
3.5 Industry Value Chain Analysis
3.5.1 Analyst’s Views
3.6 Industry SWOT Analysis
Chapter 4 Global Social Media Analytics Industry Market, by Component Type
4.1 Market Overview, by Component Type
4.1.1 Global Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
4.1.2 Incremental Opportunity, by Component Type, From 2018-2023
4.2 Software
4.2.1 Global Social Media Analytics Industry Market, by Software, 2016-2023, (US$ Mn)
4.3 Services
4.3.1 Global Social Media Analytics Industry Market, by Services, 2016-2023, (US$ Mn)
Chapter 5 Global Social Media Analytics Industry Market, by Deployment Type
5.1 Market Overview, by Deployment Type
5.1.1 Global Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
5.1.2 Incremental Opportunity, by Deployment Type, From 2018-2023
5.2 Cloud
5.2.1 Global Social Media Analytics Industry Market, by Cloud, 2016-2023, (US$ Mn)
5.3 On-Premises
5.3.1 Global Social Media Analytics Industry Market, by On-Premises, 2016-2023, (US$ Mn)
Chapter 6 Global Social Media Analytics Industry Market, by Analytics Type
6.1 Market Overview, by Analytics Type
6.1.1 Global Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
6.1.2 Incremental Opportunity, by Analytics Type, From 2018-2023
6.2 Prescriptive Analytics
6.2.1 Global Social Media Analytics Industry Market, by Prescriptive Analytics, 2016-2023, (US$ Mn)
6.3 Predictive Analytics
6.3.1 Global Social Media Analytics Industry Market, by Predictive Analytics, 2016-2023, (US$ Mn)
6.4 Descriptive Analytics
6.4.1 Global Social Media Analytics Industry Market, by Descriptive Analytics, 2016-2023, (US$ Mn)
6.5 Diagnostic Analytics
6.5.1 Global Social Media Analytics Industry Market, by Diagnostic Analytics, 2016-2023, (US$ Mn)
Chapter 7 Global Social Media Analytics Industry Market, by Organization Size
7.1 Market Overview, by Organization Size
7.1.1 Global Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
7.1.2 Incremental Opportunity, by Organization Size, From 2018-2023
7.2 Small and Medium Enterprises
7.2.1 Global Social Media Analytics Industry Market, by Small and Medium Enterprises, 2016-2023, (US$ Mn)
7.3 Large Enterprises
7.3.1 Global Social Media Analytics Industry Market, by Large Enterprises, 2016-2023, (US$ Mn)
Chapter 8 Global Social Media Analytics Industry Market, by Application
8.1 Market Overview, by Application
8.1.1 Global Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
8.1.2 Incremental Opportunity, by Application, From 2018-2023
8.2 Competitive Intelligence
8.2.1 Global Social Media Analytics Industry Market, by Competitive Intelligence, 2016-2023, (US$ Mn)
8.3 Customer Experience Management
8.3.1 Global Social Media Analytics Industry Market, by Customer Experience Management, 2016-2023, (US$ Mn)
8.4 Public Safety and Law Enforcement
8.4.1 Global Social Media Analytics Industry Market, by Public Safety and Law Enforcement, 2016-2023, (US$ Mn)
8.5 Risk Monitoring and Fraud Detection
8.5.1 Global Social Media Analytics Industry Market, by Risk Monitoring and Fraud Detection, 2016-2023, (US$ Mn)
8.6 Sales Marketing Management
8.6.1 Global Social Media Analytics Industry Market, by Sales Marketing Management, 2016-2023, (US$ Mn)
8.7 Others
8.7.1 Global Social Media Analytics Industry Market, by Others, 2016-2023, (US$ Mn)
Chapter 9 Global Social Media Analytics Industry Market, by End-use
9.1 Market Overview, by End-use
9.1.1 Global Social Media Analytics Industry Market, by End-use, 2016-2023 (US$ Mn)
9.1.2 Incremental Opportunity, by End-use, From 2018-2023
9.2 BFSI
9.2.1 Global Social Media Analytics Industry Market, by BFSI, 2016-2023, (US$ Mn)
9.3 Retail and e-Commerce
9.3.1 Global Social Media Analytics Industry Market, by Retail and e-Commerce, 2016-2023, (US$ Mn)
9.4 Media & Advertising
9.4.1 Global Social Media Analytics Industry Market, by Media & Advertising, 2016-2023, (US$ Mn)
9.5 IT & Telecom
9.5.1 Global Social Media Analytics Industry Market, by IT & Telecom, 2016-2023, (US$ Mn)
9.6 Healthcare
9.6.1 Global Social Media Analytics Industry Market, by Healthcare, 2016-2023, (US$ Mn)
9.7 Manufacturing
9.7.1 Global Social Media Analytics Industry Market, by Manufacturing, 2016-2023, (US$ Mn)
9.8 Government & Defense
9.8.1 Global Social Media Analytics Industry Market, by Government & Defense, 2016-2023, (US$ Mn)
9.9 Others
9.9.1 Global Social Media Analytics Industry Market, by Others, 2016-2023, (US$ Mn)
Chapter 10 Global Social Media Analytics Industry Market, by Region
10.1 Market Overview, by Region
10.1.1 Global Social Media Analytics Industry Market, by Region, 2016-2023, (US$ Mn)
10.2 Attractive Investment Opportunity, by Region, 2018
10.3 North America Social Media Analytics Industry Market
10.3.1 North America Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
10.3.2 North America Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
10.3.3 North America Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
10.3.4 North America Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
10.3.5 North America Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
10.3.6 North America Social Media Analytics Industry Market, by End-user, 2016-2023 (US$ Mn)
10.3.7 United States Country Profile
10.3.7.1 United States Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.3.8 Canada Country Profile
10.3.8.1 Canada Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.3.9 Mexico Country Profile
10.3.9.1 Mexico Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4 Europe Social Media Analytics Industry Market
10.4.1 Europe Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
10.4.2 Europe Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
10.4.3 Europe Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
10.4.4 Europe Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
10.4.5 Europe Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
10.4.6 Europe Social Media Analytics Industry Market, by End-user, 2016-2023 (US$ Mn)
10.4.7 United Kingdom Country Profile
10.4.7.1 United Kingdom Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4.8 Germany Country Profile
10.4.8.1 Germany Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4.9 France Country Profile
10.4.9.1 France Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4.10 Italy Country Profile
10.4.10.1 Italy Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4.11 Spain Country Profile
10.4.11.1 Spain Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.4.12 Rest of Europe
10.4.12.1 Rest of Europe Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5 Asia Pacific Social Media Analytics Industry Market
10.5.1 Asia Pacific Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
10.5.2 Asia Pacific Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
10.5.3 Asia Pacific Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
10.5.4 Asia Pacific Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
10.5.5 Asia Pacific Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
10.5.6 Asia Pacific Social Media Analytics Industry Market, by End-user, 2016-2023 (US$ Mn)
10.5.7 China Country Profile
10.5.7.1 China Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5.8 Japan Country Profile
10.5.8.1 Japan Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5.9 India Country Profile
10.5.9.1 India Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5.10 Indonesia Country Profile
10.5.10.1 Indonesia Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5.11 Thailand Country Profile
10.5.11.1 Thailand Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.5.12 Rest of Asia Pacific
10.5.12.1 Rest of Asia Pacific Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.6 Latin America Social Media Analytics Industry Market
10.6.1 Latin America Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
10.6.2 Latin America Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
10.6.3 Latin America Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
10.6.4 Latin America Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
10.6.5 Latin America Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
10.6.6 Latin America Social Media Analytics Industry Market, by End-user, 2016-2023 (US$ Mn)
10.6.7 Brazil Country Profile
10.6.7.1 Brazil Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.6.8 Argentina Country Profile
10.6.8.1 Argentina Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.6.9 Rest of Latin America
10.6.9.1 Rest of Latin America Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.7 Middle East & Africa Social Media Analytics Industry Market
10.7.1 Middle East & Africa Social Media Analytics Industry Market, by Component Type, 2016-2023 (US$ Mn)
10.7.2 Middle East & Africa Social Media Analytics Industry Market, by Deployment Type, 2016-2023 (US$ Mn)
10.7.3 Middle East & Africa Social Media Analytics Industry Market, by Analytics Type, 2016-2023 (US$ Mn)
10.7.4 Middle East & Africa Social Media Analytics Industry Market, by Organization Size, 2016-2023 (US$ Mn)
10.7.5 Middle East & Africa Social Media Analytics Industry Market, by Application, 2016-2023 (US$ Mn)
10.7.6 Middle East & Africa Social Media Analytics Industry Market, by End-user, 2016-2023 (US$ Mn)
10.7.7 Southern Africa
10.7.7.1 Southern Africa Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.7.8 Northern Africa
10.7.8.1 Northern Africa Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.7.9 GCC
10.7.9.1 GCC Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
10.7.10 Rest of Middle East & Africa
10.7.10.1 Rest of Middle East & Africa Social Media Analytics Industry Market, 2016-2023 (US$ Mn)
Chapter 11 Competitive Intelligence
11.1 Market Players Present in Market Life Cycle
11.2 Top 5 Players Comparison
11.3 Market Positioning of Key Players, 2018
11.4 Market Players Mapping
11.4.1 By Component Type
11.4.2 By Deployment Type
11.4.3 By Analytics Type
11.4.4 By Organization Size
11.4.5 By Application
11.4.6 By End-user
11.4.7 By Region
11.5 Strategies Adopted by Key Market Players
11.6 Recent Developments in the Market
11.6.1 Mergers & Acquisitions, Partnership, New Product Developments
11.7 Operational Efficiency Comparison by Key Players
Chapter 12 Company Profiles
12.1 Adobe Systems
12.1.1 Adobe Systems Overview
12.1.2 Key Stakeholders/Person in Adobe Systems
12.1.3 Adobe Systems Products Portfolio
12.1.4 Adobe Systems Financial Overview
12.1.5 Adobe Systems News/Recent Developments
12.2 Brandwatch
12.2.1 Brandwatch Overview
12.2.2 Key Stakeholders/Person in Brandwatch
12.2.3 Brandwatch Products Portfolio
12.2.4 Brandwatch Financial Overview
12.2.5 Brandwatch News/Recent Developments
12.3 Cision
12.3.1 Cision Overview
12.3.2 Key Stakeholders/Person in Cision
12.3.3 Cision Products Portfolio
12.3.4 Cision Financial Overview
12.3.5 Cision News/Recent Developments
12.4 Digimind
12.4.1 Digimind Overview
12.4.2 Key Stakeholders/Person in Digimind
12.4.3 Digimind Products Portfolio
12.4.4 Digimind Financial Overview
12.4.5 Digimind News/Recent Developments
12.5 GoodData
12.5.1 GoodData Overview
12.5.2 Key Stakeholders/Person in GoodData
12.5.3 GoodData Products Portfolio
12.5.4 GoodData Financial Overview
12.5.5 GoodData News/Recent Developments
12.6 IBM Corporations
12.6.1 IBM Corporations Overview
12.6.2 Key Stakeholders/Person in IBM Corporations
12.6.3 IBM Corporations Products Portfolio
12.6.4 IBM Corporations Financial Overview
12.6.5 IBM Corporations News/Recent Developments
12.7 Netbase Solutions
12.7.1 Netbase Solutions Overview
12.7.2 Key Stakeholders/Person in Netbase Solutions
12.7.3 Netbase Solutions Products Portfolio
12.7.4 Netbase Solutions Financial Overview
12.7.5 Netbase Solutions News/Recent Developments
12.8 Oracle Corporation
12.8.1 Oracle Corporation Overview
12.8.2 Key Stakeholders/Person in Oracle Corporation
12.8.3 Oracle Corporation Products Portfolio
12.8.4 Oracle Corporation Financial Overview
12.8.5 Oracle Corporation News/Recent Developments
12.9 Salesforce
12.9.1 Salesforce Overview
12.9.2 Key Stakeholders/Person in Salesforce
12.9.3 Salesforce Products Portfolio
12.9.4 Salesforce Financial Overview
12.9.5 Salesforce News/Recent Developments
12.10 SAS Institute
12.10.1 SAS Institute Overview
12.10.2 Key Stakeholders/Person in SAS Institute
12.10.3 SAS Institute Products Portfolio
12.10.4 SAS Institute Financial Overview
12.10.5 SAS Institute News/Recent Developments
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