Global Secondary Ticket Market by Platforms (Offline, Online); by Event Types (Sports Events, Concerts, Performing Arts, Movies, and Others), by Regions: Opportunity Analysis and Industry Forecast, 2021-2027

Date : Jul 2021

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Report ID : 730

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Category : Consumer Goods

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Report Format:  PDF EXCEL PPT WORD

Secondary Ticket Market Overview:

The Global Secondary Ticket Market was valued at US$ 1510.5 Million in 2020, and it is Expected to Reach US$ 2792.5 Million by 2027, with a CAGR of 9.3%, During the Forecast Period.

Secondary Ticket Market also referred to as the resale market, is a platform where tickets are resold in the market through legal or illegal means. These tickets are bought in bulk at the face value and resold at a much higher rate in the market before the event approaches. The events usually include concerts, theatres, and sporting games.  This marketplace usually offers dynamic pricing for the tickets, i.e., when the demand for an event is high, the tickets are offered at a much higher rate than their original value whereas when the demand is low, the tickets are even sold at a lower price than its original price.

Secondary Ticket Market

Over the last few years, the global secondary ticket market has gone through some unprecedented changes. Earlier, the resale used to be local, but the introduction of online ticket resale market platforms has changed the way tickets are resold globally. The rising usage of the internet has significantly contributed to the growth of the secondary ticket market. The use of laptops, tablets, and smartphones has made it flexible and user-friendly for customers to book tickets. Also, the additional benefits offered with online booking trigger the growth of the secondary ticket market.

Increasing consumer disposable income, changing lifestyle and rising spending on entertainment are the major drivers for the secondary ticket market According to the United States Bureau of Labour Statics, the average annual expenditure of an American on entertainment was USD 2,827 or 5.6% of the total expenditure. In addition, the promotion of sports tournaments, stand-up comedy shows, movies, and music concerts have also contributed in fuelling the market growth. Moreover, the high-profit returns have created major competitiveness in the secondary ticket market. This has increased the need among various service providers to form long-term contracts with production houses, sports authorities, theatres, and local event planners.

The Global Secondary Ticket Market Segmentation:

By Platform

  • Offline
  • Online

By Event Type

  • Sports Events
  • Concerts
  • Performing Arts
  • Movies
  • Others

By Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on the platform, the online platform has shown tremendous growth trends in the year 2020 and is expected to show similar trends during the forecast period.

Based on the platform, the global secondary ticket market is segmented as online and offline. Among which the online platform is expected to hold a prominent share in the secondary ticket market over the coming years. This could be attributed to the increasing use of the platform due to the convenience in booking tickets. For instance, ICC has launched its official resale ticket platform for Cricket World Cup 2019. It intended to provide a safe and secure way to buy and sell tickets. The platform was developed in collaboration with Ticketmaster, which is a ticketing service provider for the tournament.

Moreover, the platform is the only authorized resale website for the event. On this platform, the fans are allowed to sell unwanted tickets up to and throughout the tournament. Many additional benefits such as loyalty offers, rewards programs, discounts, and curated sports packages offered on these platforms are attracting customers and hence, boosting the market’s growth.

Based on event types, sporting events is expected to grow with a high growth rate during the forecast period

Based on event types, the secondary ticket market can be segmented as Sports Events, Concerts, Performing Arts, Movies and Others. However, the sporting events segment has accounted for the major shares of the secondary tickets market. Factors such as the rising fan base of games such as soccer, cricket, and tennis and growing passion of individuals for sports has contributed to the growth of this market. The rising popularity of sporting events like ICC Cricket World Cup, Olympic games, Super Bowl, FIFA World Cup, IPL and many more has resulted in an increase for overall ticket sales. Many sports events like Wimbledon, Formula 1, UEFA Champions League, the Rugby World Cup are followed by millions of fans and are the major source driving the growth of this market.

Based on Regions, the North America region is dominating the global Secondary Ticket market in the year 2020

Based on the regions, the global secondary ticket market has been segmented as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these, North America has accounted for the major share in the secondary ticket market in the base year 2020 and is expected to show similar growth trends in the forecast year. It is due to the presence of the largest entertainment and media industry of the world. With the advent of technology, the country’s entertainment industry is expected to drive the attention of viewers and boost the box office collection. Membership discounts and various concession options to attract viewership are other factors supporting the regional market. Live events like stand-up comedy and music concerts are gaining a lot popularity in the region.

Moreover, Europe is expected to observe high revenue growth in the coming years. Sporting events are gaining traction due to rising passion for soccer among the Europeans. Additionally, increasing number of musicians has led to a rise in demand for live concerts. These services are extensively adopted for live events, movies, and sporting events. Sporting event holds a prominent share in the market.

Moreover, Asia-Pacific region is also experiencing a high growth trend in the global secondary ticket market with China as the major contributor, along with Japan, South Korea and India. Rapid improvement in the technology is attributing to the growth of the in this region. For example, rich graphics and animation, and precision techniques in Chinese movies are attracting more and more viewers. Additionally, growing popularity of K-pop (Korean popular music) concerts has also attributed to the growth of secondary ticket market in this region. Various international players such as Viagogo, Ticketmaster and StubHub have also expanded their operations in this region which is attributing to the market growth.

Secondary Ticket Market Company Profiles and Competitive Intelligence:

  • StubHub
  • Ticketmaster
  • Viagogo
  • Vivid Seats
  • TicketIQ
  • RazorGator
  • TickPick
  • SeatGeek
  • Alliance Tickets
  • Coast to Coast Tickets
  • TicketCity
  • TicketNetwork
  • Other Notable Players

The report also provides in-depth analysis of market dynamics such as drivers, restraints opportunities and challenges

Drivers

  • Rising consumer disposable income
  • Rising spending on entertainment

Restraints

  • Threats of illegal transactions

The report also provides an in-depth analysis of key market trends:

  • Advancements in Internet of Things (IoT) and wireless technology are expected to bring new capabilities to these systems, thus fueling the demand.
  • Increasing stringent government regulations pertaining to safety of transactions is expected to propel the demand for these systems.

The report also provides in-depth analysis of recent News Developments and Investments:

  • December 2020, TicketIQ and TickPick, key ticket market players have announced their agreement to collaborate on data-sharing and technology. Under this strategic partership, TickPick will use its software to host TicketIQ’s marketplace, while TickPick’s user data will be integrated into FanIQ, a data-marketing platform recently launched by TicketIQ. The two comapnies will share revenue from both the monetization of the data and ticket-selling.
  • May 2018, Ticketmaster, leading online ticket sales and distribution company has announced that it is exploring and developing new feature for its presence that will include facial recognition through blink identity. Ticketmaster presence is the next generation fan engagement platform and venue access control that replaces paper tickets with digital passes.

The unique insights provided by this report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key Players Positioning Matrix
  • Regulatory scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impacts on Secondary Ticket Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

Who are the key players in the Secondary Ticket industry?

A few key players in the Secondary Ticket industry include StubHub, Ticketmaster, Viagogo, Vivid Seats, TicketIQ, RazorGator, TickPick, SeatGeek, Alliance Tickets, Coast to Coast Tickets

What region has the largest share in Secondary Ticket market?

In the base year 2020, North America accounted for the largest share in the Secondary Ticket Market.

What is the estimated market growth rate of Secondary Ticket industry?

The Secondary Ticket market is estimated to grow at a compound annual growth rate (CAGR) of 9.3% during 2021-2027.

How big the Global Secondary Ticket market?

The Global Secondary Ticket Market was valued at USD1510.5 million in 2020, and it is expected to reach USD 2792.5 million by 2027

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Table of Contents

Section 1: Introduction

  • Engagement Objective
  • Scope of the Study: Segmentation 
  • Timeframe, Currency and Limitations

Section 2: Research Methodology

  • 3P Research Approach
  • Market Sizing Approach
  • Data Sources
  • Primary Research Coverage

Section 3: Executive Summary

  • Global Secondary Tickets Market Summary
  • Market Snapshot
  • Country Snapshot

Section 4: Premium Insights

  • Key Trend Analysis
  • Major Investment Scenario
  • New revenue Pockets
  • Pain Point Analysis
  • Price Trend Analysis
  • Strategies Adopted-Benchmarking Heat Map
  • Business Recommendations
    • Opportunity Mapping
  • PESTEL Analysis
  • Market Positioning Matrix

Section 5: Market Overview & Competitive Landscape

  • Competitive Landscape
  • Investment Scenario by key Players
  • Key Player Overview
  • Product comparison
  • Competitive Benchmarking
  • Player Wise Geographic Presence
  • Player Wise Target Customer Segment
  • Recent News
    • Product Launches & upgrades
    • R&D / Innovation
    • Merger & Acquisition
    • JV & Partnership
    • Recognition and others

Section 6: Market Size and Share Analysis

  • Market Size & Historic Growth
  • Market Size by Player Category
  • Market Size by Platform
    • Offline
    • Online
  • Market Size by Event Types
    • Sports Events
    • Concerts
    • Performing Arts
    • Movies
    • Others

Section 7: Market Dynamics

  • DROC Impact Analysis
  • Market Drivers
  • Market Restraints
  • Market Opportunities

Section 8: Future Forecast & Impact of COVID-19

  • Key Drivers & Anticipated Revival Period
  • Key Trends Analysis
  • Impact on End user Industry
  • Opportunity Analysis
  • Pre & Post COVID 19 impact
  • End-Use Specific COVID-19 Impact
  • Key Factor Analysis

Section 9: Regional Market Size and Share Analysis

  • North America
    • Market Overview and Analysis
    • Key Country Analysis
      • US
      • Canada
  • Europe
    • Market Overview and Analysis
    • Key Country Analysis
      • Germany
      • UK
      • France
      • Italy
      • Spain
      • Rest of Europe
  • Asia Pacific
    • Market Overview and Analysis
    • Key Country Analysis
      • China
      • India
      • Japan
      • South Korea
      • Rest Of APAC
  • Latin America
    • Market Overview and Analysis
    • Key Country Analysis
      • Brazil
      • Argentina
      • Rest of LATAM
  • Middle East & Africa
    • Market Overview and Analysis
    • Key Country Analysis
      • GCC
      • Rest of MEA

Section 10: Company Profile

  • StubHub
  • Ticketmaster
  • Viagogo
  • Vivid Seats
  • TicketIQ
  • RazorGator
  • TickPick
  • SeatGeek
  • Alliance Tickets
  • Coast to Coast Tickets

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