Global AR VR in Automotive Market Ecosystem By Raw Material; By Components; By Product, Parts & Devices; By Services & Solutions; By Application (3D modelling/ Design, Training, Others); By Region

AR VR technology will impact the entire process of manufacturing and distribution of automotive, such as design and construction, production, and sales & marketing. The growth of AR VR in Automotive Market Ecosystem is mainly driven by the increasing adoption of AR VR by various leading automotive companies.

In September 2018, Porsche and Hyundai led a Series C funding for WayRay, a Swiss technology company that is developing holographic AR technologies for connected cars. WayRay raised a total of US$ 80 million from key investors like Porsche, Hyundai, Alibaba, and China Merchants Capital, amongst others.

One of the most important applications of AR VR in Automotive Market ecosystem will be for maintenance/monitoring. In March 2018, Volkswagen, one of the major players in the automotive industry, announced its plans of testing a new pilot program that will use AR to assist service and maintenance of its commercial vehicles. For this purpose, the company is using AR glasses from Realwear, by using which experts will be able to send precise visual instructions remotely to the field technicians working at the commercial vehicle center. The remote assistance provided will greatly help reduce service times and thereby costs as well.

Ecosystem Snapshot: AR VR in Automotive Market Overview

Snapshot of AR VR in Automotive Ecosystem

Segmentation of AR VR in Automotive Market Ecosystem

Raw Material Components Products, Parts, and Devices Services & Solutions Application
Silicon Sensors Head-Up Displays Documentation 3D modeling/ design
GaN Camera Head-Mounted Displays Visualization Training
Glass IMU Smart Glass 3D Modelling Monitoring/ Maintenance
SiC Processor Handheld Devices Navigation Others
Metals Modules   Workflow Optimization  
Others Graphics (Cards)   Others  
  Audio (ICs)      


Training application also accounts for a significant share in the AR VR in automotive market ecosystem. AR VR immersive training enables car manufacturers to improve the quality of the training process while reducing the time required, which leads to increased productivity. Due to this, various leading car manufacturers are adopting VR for providing training. For instance, in 2018, Volkswagen announced that it will train 10,000 of its employees using VR for various purposes such as training of new members, customer service, and vehicle assembly for employees of SEAT, Audi, Volkswagen and ŠKODA.

In the products, parts and devices segment, handheld devices accounted for a majority share in AR VR in automotive market ecosystem. Handheld devices can be effectively used for training and marketing purposes and hence, they are expected to hold the highest share in the market. In 2017, BMW conducted a pilot study for using 3D AR to enable customers to interact with its i3 and i8 vehicles via Tango-powered mobile devices.

Global AR VR in Automotive Market Ecosystem:

The Global AR VR in automotive market ecosystem was valued at US$ 195.7 million in 2018 and is expected to reach US$ 1,216.0Mn by the year 2023, growing at a CAGR of 41.8%. AR VR is being increasingly used by automotive manufacturers for designing and virtual prototyping. Companies such as Daimler AG, Volkswagen, etc., are already using AR VR for designing of their new car models.

US is leading the market in terms of AR VR adoption in the automotive sector. The presence of leading car manufacturers in the country and the high adoption rate of AR VR are some of the factors for the dominance of the country. China, Germany, and UK are also expected to grow at a high CAGR during the forecast period, owing to rising investments and adoption of AR VR technology by automotive companies in these countries.

Market Statistics Glimpse: AR VR in Automotive Ecosystem

    Market Statistics Glimpse: AR VR in Automotive Ecosystem

There are many trends that are having an impact on the market forecast. These, when evaluated from a company’s perspective, can drive growth. Our numerous consulting projects have generated sizeable synergies across all regions and all sizes of companies.

The Major Players Operating in the global AR VR in Automotive Market Ecosystem are as follows:

Company Ecosystem Positioning Total Revenue - 2018 Industry Region
Google Products, Parts, and Devices US$ 136.81 bn AR VR Global
Facebook Products, Parts, and Devices US$ 55.83 bn AR VR Global
Microsoft Corporation Products, Parts, and Devices US$ 110.36 bn AR VR Global
Volkswagen Group End-user US$ 262.05 bn Automotive Global
HTC Corporation Products, Parts, and Devices US$ 0.73 bn AR VR Global


Very few markets have interconnectivity with other markets like AR VR. Our Interconnectivity module focuses on the key nodes of heterogeneous markets in detail. Artificial Intelligence, Industrial Internet of Things, Autonomous Vehicles, 5G technology, and 3D printing markets are some of our key researched markets.

AR VR in Automotive Market Ecosystem: Major Interconnectivities

AR VR Major Interconnectivities of Ecosystem

A Glance on the Global AR VR in Automotive Market Ecosystem Trends:

Trends Components Products, Parts and Devices Application Impact
Increasing adoption of gesture recognition in VR automotive products will drive the proximity, motion, and image sensors market. Sensors     1.87%
Head up displays are used by car manufacturers to make the driving experience better. It displays the real-time data to drivers and hence, enables them to easily focus on passenger safety and convenience.   Head up displays   2.60%
Virtual prototyping is used for designing vehicle used by manufacturers for continuous reviews, testing, and improvement.     3D modelling/ design 0.89%

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Ecosystem Report – Table of Content

  1. Introduction
    1. Global AR VR in Automotive Ecosystem Definition
    2. Scope of study 
    3. About FABRIC


  1. Ask for Customization
    1. Sensitivity Analysis
    2. TAM SAM SOM Analysis
    3. Other Customization
  2. Executive Summary
    1. Global Market Segmentation
    2. Global Market Overview
    3. Global Market Statistics
    4. Mega Trends
    5. Competitive Landscape
      1. SWOT
      2. PEST
      3. Company Ranking
    6. Market Attractiveness

Ecosystem Positioning

  1. Global AR VR in Automotive Ecosystem Snapshot
    1. Global AR VR in Automotive Ecosystem Broad Heads
      1. Demand Side
      2. Supply Side 
    2. Global AR VR in Automotive Ecosystem Segmentation
      1. By Raw Material
        1. Silicon
        2. GaN
        3. Glass
        4. Plastic
        5. SiC
        6. Metals
        7. Others
      2. By Components
        1. Sensors
        2. Camera
        3. IMU
        4. Processor
        5. Modules
        6. Graphics (Cards)
        7. Audio ICs
        8. Memory
        9. Display
        10. Others
      3. By Product, Parts & Devices
        1. Head Up Displays
        2. Head Mounted Displays
        3. Smart Glass
        4. Handheld Devices
      4. By Services & Solutions
        1. Documentation
        2. Visualization
        3. 3D Modelling
        4. Navigation
        5. Workflow Optimization
        6. Others
      5. By Application
        1. 3D modelling/ Design
        2. Training
        3. Monitoring/ Maintenance
        4. Others
      6. By Region
        1. North America
          1. U.S.
          2. Canada
          3. Mexico
        2. Asia Pacific
          1. China
          2. Japan
          3. India
          4. Australia
          5. South Korea
          6. Rest of APAC
        3. Europe
          1. UK
          2. France
          3. Germany
          4. Italy
          5. Spain
          6. Rest of Europe
        4. Rest of world
          1. LATAM
          2. MEA
  2. Competitive Landscape Mapping by Ecosystem Positioning
    1. Company by each node
    2. Vendor Landscaping
  3. Ecosystem Level Analysis

Trend Analysis

  1. Global AR VR in Automotive Ecosystem Trends
    1. Trend Mapping
      1. Trend Description
      2. Trend Evaluation
        1. Impact
        2. Importance
        3. Remarks
      3. Trend Outlook (Short, Mid, Long Term)
      4. Trend Company Mapping
      5. Related Global AR VR in Automotive Ecosystem Mapping
      6. Trend Region/Country Mapping

Global AR VR in Automotive Ecosystem Regulatory Analysis

  1. Overview
    1. Regulatory Mapping
    2. Regulatory Impact
    3. Regulatory Interlinkage

Global AR VR in Automotive Ecosystem Sizing, Volume and ASP Analysis & Forecast

  1. Global AR VR in Automotive Ecosystem Sizing & Volume
    1. Cross-segmentation
    2. Global AR VR in Automotive Ecosystem Sizing and Global AR VR in Automotive Ecosystem Forecast
    3. Global AR VR in Automotive Ecosystem Volume Analysis
    4. Average Selling Price Analysis
    5. Global AR VR in Automotive Ecosystem Growth Analysis

Competitive Intelligence

  1. Competitive Intelligence
    1. Top Industry Players vs Trend Tagging
        1. Importance
        2. Trend Nature (Positive/ Negative)
        3. Value
        4. Interconnectivity for each vendor
    2. Global AR VR in Automotive Ecosystem Share Analysis
        1. By Each Node
    3. Strategies Adopted by Global AR VR in Automotive Ecosystem participants
        1. Global AR VR in Automotive Ecosystem Strategies
        2. New product launch Strategies
        3. Geographic Expansion Strategies
        4. Product-line Expansion Strategies
        5. Operational / Efficiency building Strategies
        6. Other Strategies

Company Profiles

  1. Company Profiling Summary
    1. Company List & Fundamentals
    2. Ecosystem Positioning
  2. Company Profiles - including the:
    1. Microsoft
      1. Company Fundamentals
      2. Subsidiaries list
      3. Share Holding Pattern
      4. Key Employees and Board of Directors
      5. Financial Analysis
        1. Financial Summary
        2. Ratio Analysis
        3. Valuation Metrics
      6. Product & Services
      7. Client & Strategies
      8. Ecosystem Presence
      9. SWOT
      10. Trends Mapping
      11. Analyst Views
    2. Continental
    3. Unity Technologies
    4. Wayray
    5. Facebook
    6. ZeroLight Limited
    7. Google
    8. HTC Corporation
    9. Apple
    10. Blippar
    11. Volkswagen
    12. Ford
    13. Porsche
    14. Audi
    15. Daimler AG
    16. Tesla
    17. Hyundai Motor
    18. HUDWAY
    19. Toyota  
    20. Honda

Global AR VR in Automotive Ecosystem Developments

  1. Global AR VR in Automotive Ecosystem Events & Rationale
    1. R&D, Technology and Innovation
    2. Business & Corporate advancements
    3. M&A, JVs/Partnerships
    4.  Political, Macro-economic, Regulatory
    5.  Awards & Recognition
    6. Others

Research Methodology & Approach

  1. Research Methodology and Approach
    1. Assumptions/ Inferences
    2. Sources
      1. Primary Interviews
      2. Secondary Sources
        1. Key Secondary Webpages
        2. Whitepapers
        3. Annual Reports
        4. Investor/Analyst Presentations
    3. Appendix
    4. Contact

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