Changing Consumer Perception about Hemp to Spur Global Hemp Protein Market Growth

Extracted from the seeds of the hemp plant, Cannabis Sativa, Hemp Protein is considered one of the most nutritious and easily digestible proteins for vegans and vegetarians. Hemp contains all the 9 essential amino acids, along with a good balance of fiber and essential fatty acids such as omega-3 and omega-6 essential fatty acids. So, it can help lower the risks of constipation, heart disease, and type-2 diabetes. All these have made hemp to be considered as a kind of super food.

Hemp Protein has found applications in cosmetics and the pharmaceutical sector, besides being increasingly used in protein supplements and protein-enriched foods. Hemp Protein can help improve the functioning of the immune systems and protect the kidneys from damages. In the food & beverages sector, Hemp Protein is being increasingly used as an ingredient in shakes and smoothies.

The global Hemp Protein market is estimated to grow at a CAGR of 15.2% during the period from 2019 to 2024. The growth of the market will be fuelled by changing consumer perception. Earlier, consumer perception about hemp-based food products was negative, as hemp is often confused with the marijuana plant.

But, increasing awareness about hemp-based products and the health benefits offered by them have changed consumer perception and increased the popularity of hemp. This has given a major boost to the growth of the Hemp Protein market.

The growth of the Hemp Protein market is also going to be fuelled by increasing disposable income of consumers and improved economic conditions. More and more consumers are opting for plant-based protein and supplements and this will propel the growth of the Hemp Protein market in the coming days.

Other factors that will have a positive effect on the market are increasing demand for nutritional food products, new product development, and growing investments in research and development for developing hemp-based food products. In fact, many health manufacturers believe that hemp has the potential to become the future of the nutritive market in the near future. 

Due to the presence of strong demand for Hemp Protein in the United States, North America is expected to hold the highest share in the global market in the coming years. However, the Asia-Pacific region is expected to emerge as the fastest growing region in the global Hemp Protein market in the coming days.

Some of the major players operating in the Hemp Protein market are, Hemp Oil Canada, Navitas Naturals, Green Source Organics, Bioriginal Food and Science Corp, Hempco, Manitoba Harvest Hemp Foods, North American Hemp & Grain Co., Z Company, and CHII Naturally Pure Hemp, among others.

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