Cosmetics are basically products used for enhancing or altering the appearance of the skin and body. Examples include skin care products, lipsticks, eye shadow, mascara, shampoo, conditioner, perfume, cologne, and hair styling products. Different cosmetic products can be broadly categorized into three types - synthetic cosmetics, organic cosmetics products, and natural cosmetics products.
As the name suggests, synthetic cosmetics products primarily include synthetically developed chemical compounds, while organic cosmetics include ingredients obtained from organically grown plants. Natural cosmetics contain natural ingredients and they are prepared by following an environment-friendly process. They do not contain synthetic colors, fragrances, and preservatives.
The global natural cosmetics market is set witness a high growth in the coming years. The market is projected to reach USD 54,432 million by 2027 in terms of the value of sales, from an estimated market size of USD 34,507 million in 2018. The natural cosmetics market will register a CAGR of 5.2% during this period.
One of the main drivers for the market is growing consumer awareness about the harmful effects of chemicals present in various cosmetics and toiletries. This has encouraged people to opt for cosmetics and personal care products that are prepared with natural ingredients. This in turn, has prompted may reputed companies to come up with natural and organic cosmetics and personal care products.
However, household consumption of natural cosmetics is higher compared to commercial spaces like salons and spa. The demand for natural cosmetics is likely to increase further with an increase in the spending capacity of people and due to the increasing number of working individuals across the globe.
Due to the growing popularity of natural cosmetics, manufacturers are shifting to mainstream mass retailers from niche distribution channels, which has increased the availability of natural cosmetics at affordable prices. This will further boost the natural cosmetics market. Another new trend that has emerged in the market is the growing interest in male grooming. This trend is going to give a major boost to natural cosmetics in the ‘for men’ category.
Europe is expected to be the largest consumer of natural cosmetics, followed by North America and Asia-Pacific. Europe’s dominance can be explained by the efforts taken by governments of the region to promote sustainability.
The key players operating in the global natural cosmetics market are, Loreal S.A, Henkel AG & Company, KGaA, HARBOR S.p.A., Lbc/Paris BioCosmétiques GmbH, Avon Products, Inc., Weleda, NUXE LABORATORY, Melvita, LVMH Group, Beiersdorf AG (Florena Cosmetic GmbH), Oriflame Cosmetics AG., Dr. Hauschka Skin Care, Inc., Estée Lauder, Conatural, Procter & Gamble Co (Native Deodorant), Unilever, AVEDA CORP., 100% PURE, and Tata's Natural Alchemy, LLC.
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