Riding on Increasing Automation in Homes, the Global Robotic Lawn Mower Market is set to Witness Double-Digit Growth during 2019


The trend of using robots for various household applications has gained considerable strength in recent times. Right from cleaning floors, gutters, pools, and windows, to lawn mowing, robots are being increasingly used for domestic chores that are considered dull, dirty, or dangerous. This is expected to spur the adoption of robotic lawn mowers in the coming days.

A robotic lawn mower is basically a type of robot that is autonomous in nature and therefore, can carry out its functions without human intervention, provided the area of the lawn to be mowed is closed by a perimeter wire. A robotic lawn mower system typically contains a docking station, a mobile base, and other accessories necessary for its smooth functioning.

The global robotic lawn mower market was valued at USD 533 million in 2018 and by 2025, the market is expected to reach USD 1,261 million. The market will grow at a CAGR of about 13% during this period. The factors that will fuel the growth of the global market are, an increase in labor cost and safety concerns related to traditional lawn mowers.

The proliferation of the internet and increasing penetration of smartphones and tablets will affect the global robotic lawn mower market positively. The growth of the landscaping industry and development of sustainable cities will also drive the growth of the global market in the coming days.

Further, disposable incomes of consumers have increased considerably over the last couples of years and this increase is more pronounced in emerging economies like China and India. This has increased the purchasing power of consumers, which in turn, is expected to have a favorable impact on the sales of robotic lawn mowers.

Apart from these, busy lifestyle and hectic work schedules are expected to fuel the demand for household automation for performing daily chores. This will propel the growth of the global robotic lawn mower market as well. Further, increasing safety standards laid down by regulatory bodies will augment the growth of the global market significantly.

Some other factors that will affect the growth of the global market for robotic lawn mowers are, continuous technological advancements and incorporation of IoT, robotics, automation, and intelligent systems. Lawn mower manufacturers are currently focusing on developing features such as smart navigation systems, laser vision, lawn memory, and mapping, in order to improve the functionality of robotic lawn mowers. This will give a major boost to the growth of the global robotic lawn mower market in the coming years.

Europe is presently the largest market for robotic lawn mowers. The region is also expected to grow at the fastest rate in the coming years, even though the European lawn care industry is a matured market. This can be mainly attributed to the advantages offered by robotic lawn mowers compared to traditional lawn mowers, for which the penetration of robotic lawn mowers is expected to grow further.

The global robotic lawn mower market is presently being dominated by major global players such as Husqvarna Group, Deere & Company, STIGA SPA, Yamabiko Corporation, STIHL Holding AG and CO KG, Honda Motor Company, The Toro Company, Milagrow, AL-KO, and WORX.

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