In terms of revenue, the global food grade vitamin & mineral premixes market was valued at US$ 5,263.0 Mn in 2018 and is expected to reach US$ 7,751.4 Mn by the end of the forecast period, expanding at a CAGR of 5.1% during the forecast period.
Growing demand for fortified foods:
Awareness about the deficiency of micronutrients such as folic acid, iron, vitamins, iodine, and zinc has resulted in a rise in demand for fortified food products. Iron deficiency is highest, especially among pregnant women and children. Consumers are seeking fortified food and beverage products such as cheese, dairy-based drinks, ice creams, and yogurt.
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In order to meet the growing demand for these products, companies such as Nestle are focussing upon introducing new products. For instance, the company introduced Nesquik Super Breakfast protein drink for children which are fortified with vitamin A and D, milk protein concentrate, as well as calcium. This will further help the global food grade vitamin & mineral premixes market to propel during the forecast year.
Government fortification programs in developed regions such as Europe and North America have been strong owing to the efforts backing fortification. Developing economies such as Asia Pacific, Middle East & Africa are also adopting the same path due to the promotional programs conducted by organizations such as UNICEF and WHO towards food fortification. For instance, in 2019, the Indian government prepared a detailed roadmap for the distribution of fortified rice in all states. Under this scheme, rice is fortified with iron, folic acid, and vitamin B12. The Pilot Scheme has been approved for a period of coming three years. The increasing number of pilot schemes across developing countries further propelling the food-grade vitamin & mineral premixes market growth.
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