Ketogenic Diet Market 2021-2027: Keto-volution and Growth Drivers

Desire to reduce obesity and heart related diseases will bolster the growth of the Ketogenic Diet Market.

The Global Ketogenic Diet Market was valued at USD 10,225 million in 2020 and is expected to reach USD 16,011 million by 2027, growing at a CAGR of 6.2% during the forecast period (2021–2027).

The ketogenic diet is a low-carb, reasonable protein content and high-fat dietary pattern assortment of food that initiates ketosis in the metabolic state of the body. Cases of obesity, cardiovascular diseases related to obesity, metabolic syndrome are on the rise. According to Our World In Data, 8% of deaths in the world are due to obesity. The growing awareness among consumers about the benefits of the ketogenic diet to aid in weight-loss and other obesity related diseases has increased the growth of the ketogenic diet market. Consumers’ willingness to adopt ketogenic beverages and food products and willingness to spend on a variety of ketogenic products are factors that will bolster the ketogenic diet market. Increasing sales in online channels have also created a growth opportunity in the ketogenic diet market. Online stores such as Amazon, Alibaba among others have witnessed a rise in sales of ketogenic products due to the widespread number of products available. The number of new products that were launched in the ketogenic diet market increased 215% globally in 2020, as per Mintel’s Global New Products Database.

The Global Ketogenic Diet Market Segmentation:

The Global Ketogenic Diet Market is segmented on the basis of Product Type, Distribution Channel and by Region.

The Global Ketogenic Diet Segmentation:

  • By Product Type
    • Supplements
    • Beverages
    • Snacks
    • Dairy
    • Other Product Types
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Pharmacy/Drug Stores​
    • Specialty Stores
    • Online Retail Stores
    • Other Distribution Channels
  • By Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

Company Profiles and Competitive Intelligence

The key players operating in the Global Ketogenic Diet Market are:

  1. Ample Foods
  2. Danone S.A.
  3. Nestle S.A.
  4. Pruvit Ventures, Inc.
  5. Keto And Company
  6. Zenwise Health
  7. Perfect Keto
  8. Know Brainer Foods
  9. Bulletproof 360, Inc.
  10. Know Brainer Foods
  11. Ancient Nutrition
  12. Dang Foods Co.
  13. Essentially Keto
  14. Fat Snax
  15. Glanbia Plc
  16. Pruvit Ventures Inc.
  17. The Good Fat Co., etc.

Due to its extreme method of weight loss, Ketogenic diet market will see a setback in its growth during the forecast period. The Ketogenic diet has health risks associated to it such as “Keto-Flu”. Instability in following the diet and rebounding to old eating habits make consumers hesitant to follow the diet. This is another factor which is seen as hindering the growth of the ketogenic diet market.

The Ketogenic diet is being embraced by celebrities worldwide. Indian celebrities such as Karan Johar, Sonam Kapoor, Arjun Kapoor among others are the flagbearers of the Ketogenic diet. Professional American basketball player LeBron James has been following the keto diet since 2014 according to a report by the Oregonian. The followers of these celebrities have also joined the ketogenic diet bandwagon. This rising popularity of the ketogenic diet has led manufacturers worldwide to invest in new and innovative products to provide a wide variety of products for the growing consumer base.

Based on region, the North American region is expected to grow fast during the forecast period in the ketogenic diet market. The rise in awareness amongst consumers related to the health benefits of the Ketogenic diet and the adoption and acceptance of the ketogenic diet are one of the main drivers for the growth of the ketogenic diet in the region. Rising obesity and heart-related diseases in the region is another major factor for the growth of the ketogenic diet market. According to the Centre for Disease Control, the Prevalence of obesity in the US increased from 31% to 42.5%. This is also increasing manufacturers to manufacture new products with the rising demand for ketogenic diet products and supplements.

Ketogenic diet aids in lowering blood pressure, reducing fat and heart strokes as reported by the journal Nutrients in 2017. This is another reason why the elderly population as well as the millennial population in the reason have made a shift to the ketogenic diet. North America has some of the major producers of ketogenic products such as Nestle and Love Good Fats and these key players are investing heavily in the production of ketogenic products. For instance, Love Good Fats launched a new range of ketogenic snack products in 450 retail stores in the USA, in 2018.

Ketogenic Market Report Highlights.

  • Based on product type, the Supplement segment held the largest share which accounted to 50% during the base year 2020 in the ketogenic diet market.
  • On the basis of distribution channels, the Online stores segment will hold the prime share in the growth of the ketogenic diet market during the forecast period.

Recent News

  • Keto Farms, the manufacturer of ketogenic snacks, announced relaunched its best-selling product crunchy cheese mixes in a single serve pack in 2020.
  • Limitless Venture Group Inc acquired KetoSports Inc on 2020. KetoSports products are Paleo and Keto friendly.

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