News Live 2019: Egg White Powder Market will Reach USD 2.64 Bn by 2026

The global egg white powder market was valued at USD 1.18 billion in 2018 and is expected to reach USD 2.64 billion in 2026, growing at a CAGR of 11.1% during the forecast period.

Across various end-user sectors, egg white powder is also used, such as food processing, pharmaceuticals, cosmetics, and personal care, and dietary supplements. The egg white powder market is fuelled by the high consumer demand in these industries. Changing eating habits have boosted the worldwide consumption of white egg dust. Some health benefits, including weight management and muscle building, are associated with egg protein powder intake.

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In addition to protein-rich properties, egg white powder is capable of meeting the usually recommended dose of protein-free amino acids, calcium, and cholesterol. Sales are further substantiated by the meat-free nature of egg white powder, particularly within the vegetarian consumer population. With a clear shift from consumers to vegetarianism, the egg white powder market is highly likely to witness strong gains over the forecasted period.

Globally, North America dominates the market in terms of income followed during the forecast period by the Asia Pacific. The Asia Pacific is expected to exceed demand by 2026 in the egg white powder market. Countries including China, India, and Australia have highly diverse levels of income, habits of food consumption, & spending capacity, and contribute significantly to the growth of the industry. The egg white powder's lactose-free quality has given it an upper hand over other dairy products, as many customers in North America are lactose-intolerant. Another major factor in growth for this regional market is the high per capita income.

Key Findings:

  • Dietary supplements expected to grows at the fastest rate of CAGR at 13.1% during the forecast period
  • Based on distribution channel, online retail store segment is expected to grow at a CAGR of around 12.2% throughout the forecast period.
  • North America leads the global egg white powders market for with 39% of market share in terms of value in 2018, followed by Asia pacific.

Recent News:

  • In March 2019, companies such as Starbucks’ newest drink is made with egg-white powder. The cloud macchiato comes in caramel and cinnamon flavors. This new drink, which comes iced or hot, would be available at stores in the United States and Canada.
  • In October 2018, Designer Protein Launches New Totally Egg Protein Powder. This is the first protein powder which contains the vital nutrients of the whole egg. A naturally occurring supernutrient, lecithin, contains phosphatidycholine and phosphatidyserine that help both brain function and cellular health.

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