Herbal Nutraceutical Market by Raw Materials (Ginger, Garlic, Turmeric, Aloe Vera, Green Tea, Others); by Form (Capsules & Tablets, Powder, Liquid, Others); by Nature (Conventional, Organic); By Sales Channel (Pharmacy, Online store, Supermarket/Hypermarket, Others); by Region (North America, Europe, Asia-pacific, Latin America, Middle East Africa): Global Forecasts 2021 To 2027

The Global Herbal Nutraceutical Market was valued at USD 68.6 Bn in 2020 is expected to reach USD 106.5 Bn by 2027, with a growing CAGR of 7% during the forecast period.

Nutraceuticals is defined as the substance that have both nutritional and pharmaceutical benefits that prevent infection of chronic diseases and enhances the healthy life balances. Herbal nutraceutical is the blend of herbs and nutraceuticals that maintain health and act against nutritionally induced chronic diseases by improving quality of life. The herbs containing tannins, flavonoids, alkaloids, vitamins, and essential oils.

Herbal Nutraceutical Market

Herbal Nutraceutical Market Dynamics

The driving factors influencing the global herbal nutraceutical market include growing inclination towards herbal supplements and products with fewer side effects. Moreover, numerous benefits offered by herbal nutraceuticals include, long term benefits, ease of availability, and high affordability fuels the growth of herbal nutraceutical demand across the globe.

Beside this, herbal nutraceuticals also utilise in different health applications such as Shatavari to treat infertility and Garcinia Cambogia used to beat obesity, thereby increase the demand for herbal nutraceutical products. In addition to this, growing investments in herbal supplements, increasing collaboration of start-up firms with market leaders, and increasing awareness regarding availability of herbal products and its application leverage the growth of herbal nutraceutical industry. On the contrary, stringent regulatory regulations for product approvals hinders the growth of herbal nutraceutical market demand.  

Global Herbal Nutraceutical Market Segmentation:

By Raw Materials

  • Ginger
  • Garlic
  • Turmeric
  • Aloe Vera
  • Green Tea
  • Others

By Form

  • Capsules & Tablets
  • Powder
  • Liquid
  • Others

By Nature

  • Conventional
  • Organic

By Sales Channel

  • Pharmacy
  • Online store
  • Supermarket/Hypermarket
  • Others

By Region

  • North America
  •  Europe
  •  Asia-Pacific
  •  Latin America
  • Middle East & Africa

Based on raw materials, green tea segment is expected to increase more during forecast period owing to large number of health benefits offered by green tea such as antioxidants

Based on product, herbal nutraceutical market is broadly segmented into ginger, garlic, turmeric, aloe vera, green tea, and others. Green Tea segment dominated the market in 2020 due to growing inclination of population towards herbal products and its increasing benefits on health. Green tea offers set of benefits on health such as antiaging, antioxidants, fat-burning, and help to prevent cardiovascular diseases.

More Health benefits and less side effects provided by these herbs gain immense importance in herbal supplements. This led to increase in demand for herbal nutritional products in the population across the globe. High health benefits and less adverse effects propels the growth of herbal nutritional demand.

Based on form, capsules & tablets is expected to dominate the market during forecast period due to ease in consumption

Based on form, herbal nutraceuticals market is segmented into capsules & tablets, powder, and liquid. Capsules & tablets accounted for highest market share in 2020 due to high convenience regarding the use of formulation as it does not require any measurement for specific dose. Moreover, essential oils and herbal extracts are easy to encapsulate as it avoids leaking of formulation. This factor leverages the growth of this segment in market.

For instance, in March 2021, Gaia Herbs launched 6 new mushroom capsule formulations that helps to maintain body and mental wellness. These formulations are used to support heart, lung, brain, and neurological health abnormalities. Such ongoing research and increase in herbal product launches uplifts the growth of the herbal nutraceutical market

Based on geographical region, Asia-Pacific is expected to hold largest market share during forecast period due to growing number of herbal product manufacturing units in this region

Based on region, Asia-Pacific was the highest revenue generator in 2020 and is expected to increase more during forecast period owing to increase in awareness regarding availability of herbal products and growing aging population. Moreover, rise in healthcare spending, increase in shift of population towards herbal products, and growing concern regarding chemical-based products boost the growth of herbal nutraceutical demand in Asian countries.

Besides, emergence of key players in Asia countries such as India, China, Mexico and strong government support traditional & herbal products uplifts the growth of herbal nutraceutical demand.  

The report also provides in-depth analysis of herbal nutraceutical market dynamics such as drivers, restraints, opportunities, and challenges


  • Rapid urbanization
  • Growing inclination towards nutritional + medicinal products
  • Increase in geriatric population
  • Increasing concern regarding chemical spiking in food products
  • Rising knowledge regarding benefits of herbal ingredients and its application health


  • Lack of understanding regarding traditional medicine system
  • High R&D cost and product cost


  • Preference shift of fancy nutritional supplements to herbal/natural products


  • Presence of larger number of competitor products
  • Risk associated with scientific data for the herbal products

COVID-19 Impact on the Herbal Nutraceutical Market Analysis

Covid-19 has positively impacted the growth of herbal nutraceutical demand. After March 2020, there was sudden upsurge for the demand of nutraceuticals to boost the immunity in pandemic. Herbal nutraceuticals proved to be the key formulation in reducing chances of covid infections and its symptoms. Herbs such as ginger, tulips, peppermint and citrus fruits and based formulations have gained immense importance during pandemic.

These herbs and herbal-based nutraceuticals may not have direct effect on inhibiting the viral infection, but these ingredients help to improve immunity and make body to prepare to fight against deadly virus. Nutraceuticals also act as post-covid treatment to boost immunity and retain the lost body nutrients and essentials of the body. Many herbal nutraceutical manufacturing companies got an opportunity to develop and manufacture herbal formulation that would expand their portfolio and business in the herbal nutraceutical demand.

Company Profiles and Competitive Intelligence

The key players operating in the herbal nutraceutical market are:

  • Bio Botanica, Inc
  • Gaia Herbs Farm
  • Herbochem
  • Nature’s Bounty
  • Now foods
  • Oregon's Wild Harvest
  • Pharmaca
  • Pure Encapsulations, LLC
  • Sydler India Pvt
  • Herb Pharma AG
  • Nestle SA
  • Solaray
  • The Nature’s Bounty
  • Bio Thrive Sciences
  • Archer Daniels Midland Company
  • Glanbia plc
  • Herbalife International of America, Inc.
  •  Blackmores
  • Nutraceutical International Corporation
  • GlaxoSmithKline

The report also provides in-depth analysis of key trends in herbal nutraceutical market\

  • Emergence of food fortification practice to enhance the nutritional level of food and health benefits
  • Rising applications of nootropics in neurological abnormalities

The report also provides an in-depth analysis of recent news developments and investments

  • In October 2021, Taiyo partnered with NutriSciences to supply certified organic and conventional elderberry named ‘ElderMune’ to the food and beverages companies across North and South America. ElderMune consists of TRU-ID certified elderberry juice which is proven to have prebiotic Sunfiber. The product is expected to deliver digestive and immune health benefits. This partnership is expected to enhance the portfolio of the Taiyo company.
  • In January 2021, Herbalife launched the combinational meal that is replacement of shakes into nutrient-dense pastries. The company mentioned that the pastries are less sugared, calories-free, and fats than the regular bakery muffins. This is expected to leverage the revenue of the company with this formulation.

The unique insights provided by this report also includes the following:

  • In-depth Value Chain Analysis
  • Opportunity Mapping
  • Sector Snapshot
  • Key Players Positioning Matrix
  • Regulatory Scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market Trends
  • Covid-19 Impact Analysis
  • Product Comparison
  • Pre & Post COVID-19 Impacts on Herbal Nutraceutical Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global market was valued at USD 68.6 Bn in 2020 and is anticipated to reach USD 106.5 Bn by 2027

The global market is estimated to grow at a compound annual growth rate (CAGR) of 7 % during forecast period

In the base year 2020, North America had the highest share are in the market

High R&D and product cost restraint the growth of market.

As per expert opinions, increase in awareness regarding herbal-based nutraceuticals, rise in prevalence of chronic and life-long diseases such as diabetes and growing government spending on research and development will drive the growth of market.

Few key players include, but not limit up to: Bio Botanica, Inc, Gaia Herbs Farm, Herbochem, Nature’s Bounty, NUTRAMARKS, INC., Now foods, Oregon's Wild Harvest, Pharmaca, Pure Encapsulations, LLC, Sydler India Pvt, and Herb Pharma AG

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  1.  Introduction
    1. Product Outline
    2. What is Herbal Nutraceutical?
    3. Analysis of Herbal Nutraceutical Market
    4. Covid -19 Impact
    5. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    6. Technology Overview
  2. Regulatory Landscape for Herbal Nutraceutical Market
    1. Regulations and Standards
  3.  Herbal Nutraceutical Market by Raw Materials
    1. Ginger
    2. Garlic
    3.  Turmeric
    4. Aloe Vera
    5. Green Tea
    6. Others
  4.  Herbal Nutraceutical Market by Form
    1. Capsules & Tablets
    2. Powder
    3. Liquid
    4. Others
  5. Herbal Nutraceutical Market by Nature
    1. Conventional
    2. Organic
  6. Herbal Nutraceutical Market by Sales Channels
    1. Pharmacy
    2. Online store
    3. Supermarket/Hypermarket
    4.  Others
  7. Regional Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. Germany
      2. UK
      3. France 
      4. Spain
      5. Netherlands
      6. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Rest Of Asia Pacific
    4. Latin America
      1. Brazil
      2. Mexico
      3. Rest of the Latin America
    5. Middle East Africa
      1. South Africa
      2. Rest of Middle East Africa
  8. Key Strategic Insights
  9. Market Analysis
    1. New Applications
    2. Opportunity Mapping
    3. Critical Success Factors
    4. Environmental Impact and Sustainability Issues
    5. Consumer Preferences
  10. Key Market Trends / Recent Developments
  11. Competitive Scenario
    1. Mergers and Acquisitions
    2. Investments
    3. Joint Ventures
    4. New Product launches
    5. Strength of product portfolio
    6. Ranking of Key Players
    7. Presence of Players by Geographies
  12. Key global players
    1. Bio Botanica, Inc
    2. Gaia Herbs Farm
    3. Herbochem
    4. Nature’s Bounty
    6. Now foods
    7. Oregon's Wild Harvest
    8. Pharmaca
    9. Pure Encapsulations, LLC
    10. Sydler India Pvt
    11. Herb Pharma AG
    12. Nestle SA
    13. Solaray
    14. The Nature’s Bounty
    15. Bio Thrive Sciences
    16. Others

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