Bite-Size Video: Use of Artificial Intelligence to Amplify Customer Engagement

Bite-size or micro videos are short, crisp, and engaging videos, usually 5 to 10 mins long, which deliver a concentrated message on a topic. Such videos are widely used as e-learning tools and also as marketing tools by organizations across the world.

Bite-size videos offer content in manageable nuggets of information. Providing information in easily digestible chunks facilitates better assimilation of information by the learners. It also helps learners to work through the learning material in progressive stages, thereby enabling them to manage their learning in a more relevant and personal manner.

Live Social Content Is Revolutionizing Sports Marketing

From watching games on demand to consuming shorter, snackable content on platforms like Snapchat, the way fans consume sports is rapidly changing. 

With live content platforms such as Facebook Live, Instagram Stories and Snapchat, players and teams can connect with fans in a more engaging and more immediate manner than ever before. Tech trends such as Artificial Intelligence, augmented reality and virtual reality are also reshaping the way fans interact with the game and among themselves as a community. According to a report by AllTheReserach, the Global Artificial Intelligence (AI) in Sports Market is expected to grow at a CAGR of around 37% from 2020 to 2027 and reach the market value of over US$ 4,015.9 Mn by 2027.

Eric Long, director of production with the Philadelphia Eagles, when asked about how they are using live content during games remarked, “Our content team puts a lot of resources into providing fans with unique experiences on game day through live social content”. He added, “Showcasing that work to more than 65,000 people in the stadium is a great opportunity to continue to grow our audience and provide value.”

Sports Marketing and Social Media: The Changing Landscape

According to the IntelB2B Decision Makers Survey ,  social media was the number one choice of 91% of sports marketers to fully leverage sponsorships.  The survey also asked sponsors which channels they preferred for sponsorship activation. Facebook and Twitter emerged as top choices. Instagram and YouTube are also being used by a majority of marketers. Only 22% of sponsors reported using Snapchat as an activation tool.

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