An image is worth a thousand words. In today’s social media era, the adage can be improvised as “A video is worth a million words”.
Videos are the most organic and efficient vehicles to deliver your message to a wide range of audience. With nearly nine out of ten people report wanting to see more videos from brands in 2021, video has arrived as a powerful tool for lead generation and brand awareness.
Using videos as a marketing tool is exponentially gaining popularity among businesses of all sizes to attract, convert, and retain new customers. The number of businesses that use videos in their marketing arsenal has increased from 63% in 2017 to 86% in 2021.
And, video marketing delivers. With the of proliferation smartphones and the penetration of high-speed internet, marketers can now reach a wider and increasingly mobile-friendly audience directly.
With the increasing number of things vying to grab the attention of consumers, getting the message delivered to them quickly and efficiently is important. Videos do just that. This is proven by the increase in the number of marketers that claim to have a positive ROI from video marketing. Another striking testimony for this fact is the increasing number of marketers that believe videos are an important part of their marketing strategy.
The Impact of the Pandemic
The Covid-19 pandemic has had an interesting impact on the video marketing landscape.
During the pandemic time, the amount of online video consumption has surged, underlining the more urgent need for marketers to take video marketing seriously. At the same time, the pandemic has made many companies restrict their marketing budgets.
Author Name: Nitish P.