The shift from B2B seller-driven commerce to buyer-led purchasing means providers must update their B2B sales technology plans. Application leaders responsible for CRM sales and digital commerce should use this strategic roadmap to plan their B2B digital sales technologies strategic direction.

A growing number of customers prefer a buying experience with less interactions with sellers. 

A recent study by Gartner reveals that 43% of all buyers prefer a rep-free experience in their buying journey. The future of B2B digital selling will be an immersive, first-generation Digital Selling Room (DSR) experience that increases buyer confidence, supports individual buying experiences and reduces purchaser regret. 

So what does it mean for sales leaders and how can they lead their team to succeed in this new digital selling landscape?  

Download to report to learn: 

  • Key findings of the study by Gartner on the future of digital selling
  • Gartner’s strategic roadmap for B2B Digital Selling 
  • Current and Future state of B2B digital selling
  • What sales leaders need to do to manage buyer-led purchases and empower their sales teams?

Author Name: Nitish P.

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