A growing number of customers prefer a buying experience with less interactions with sellers.
A recent study by Gartner reveals that 43% of all buyers prefer a rep-free experience in their buying journey. The future of B2B digital selling will be an immersive, first-generation Digital Selling Room (DSR) experience that increases buyer confidence, supports individual buying experiences and reduces purchaser regret.
So what does it mean for sales leaders and how can they lead their team to succeed in this new digital selling landscape?
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Author Name: Nitish P.