In 1969, Nobel Laureate Herbert A. Simon wrote:
…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”
Although H. A. Simon was referring to the information explosion in the 1960s at the beginning of the computing era, his theory can also be applied to the current situation where the abundance of social media and widespread internet access have ushered in the information revolution. Along with the abundance of information comes the scarcity of attention. In such an environment, capturing the attention of the intended audience and influencing their decision making is a formidable challenge. Bite-Size video content is one solution to this widespread challenge.
Bite-size or micro-videos are short, crisp, and engaging videos, usually 15 seconds to 5 minutes long, which deliver a concentrated message on a topic. Such videos are widely used as e-learning and marketing tools by organizations across the world.
Bite-size videos offer content as small nuggets of information. Providing information in easily digestible chunks facilitates better assimilation of information by consumers in a more relevant and personal manner.
Bite-size videos are more suitable to drive home a brand’s message in today’s “always on,” mobile, and social environment. Today’s consumers are incessantly distracted by the barrage of incoming information from screens of all sizes. Brands have really a short window of time to grab customer attention and influence their purchasing decisions. Also, the videos are not just viewed. Consumers want to share the content they like with their circle on Social Media. Bite-Size videos empower them to do that and let them have a voice and let it be known to the world!
Author Name: Nitish P.