A tampon is a type of absorbent material used to absorb menstrual blood. So, it is basically used as a feminine hygiene product and is made of cotton, rayon, or a blend of these two materials. There are two types of tampons – radially wound pledget and rectangular/square pad. The radially wounded pledget category is presently holding the majority share in the global tampon market.
Increasing innovations in health and hygiene products are going to boost the market for feminine hygiene products like tampons. The global tampon market is projected reach USD 6.34 billion by 2025, by growing at a CAGR of 5.6% in the coming years. The growth of the market will be driven by the increasing awareness about menstrual hygiene.
The demand for biodegradable and organic tampons is increasing across the world, which will exert a positive impact on the global tampons market. The lifestyle of women across the globe is changing and they are looking for new safer products that can offer better comforts. As tampons offer more comforts as compared to other menstrual hygiene products, their demand is going to witness an upward trajectory in the coming years.
The global tampons market has huge growth potentials, as according to the World Bank, over 500 million women across the globe lack access to menstrual hygiene including access to hygiene, along with water and sanitation. So, there is a huge potential for growth and capture new geographical areas.
Governments and non-profit organizations (NGOs) are also playing an important role to increase awareness about menstrual hygiene among women. Many companies are rolling out awareness programs to increase their customer base. This too has increased the demand for menstrual hygiene products including tampons. The increasing population of women will also have a favourable effect on the global tampons market.
Product innovation and technology are some other important factors that will drive the growth of the global tampons market in the future. The rising demand for feminine hygiene products has prompted manufacturers to invest in extensive research and development, in order to launch new products. This will also propel the growth of the tampon market.
Geographically, North America is leading the global tampons market, mainly due to the presence of a high level of awareness about menstrual hygiene among women in this region. Apart from North America, Europe will be another important region for the global tampon market, while the Asia-Pacific region will also witness significant growth in the coming years.
Some major players operating in the global tampons market are, Bodywise (UK) Ltd. Svenska Cellulosa Aktiebolaget (SCA), Lil-Lets UK Limited, Corman SpA, Johnson & Johnson Inc., Procter and Gamble Co., First Quality Enterprises Inc., Edgewell Personal Care Company, Unicharm Corporation, and Kimberly-Clark Corporation.