Multi-channel networks (MCNs) are organizations that manage and offer services to various video-sharing platforms such as YouTube. Multi-channel network organizations help content creators in areas such as programming, partner management, sales, cross-promotion, digital rights management, and audience development and engagement, among others.
MCNs help increases audience engagement by providing different ways to optimize video content on YouTube channels. It also helps channels in increasing their audience base, which in turn, helps maximize revenue as well as performance. All these benefits that content creators can avail by partnering with MCNs are promoting the growth of the global multi-channel network market ecosystem.
MCNs basically aggregate a large number of channels with YouTube in order to syndicate, manage, and monetize content. According to AllTheResearch, the global multi-channel network market ecosystem was valued at USD 2,943 million in 2018 and is expected to grow at a CAGR of 5.5.% during 2019 to 2026 to reach USD 4,500.9 million by 2026.
Increasing penetration of the internet and the rising consumption of online and mobile video are going to drive the growth of the global Multi-Channel Network (MCN) Market. Growing numbers of content creators is another major driver for the global MCN market. Apart from these, increasing number of internet users and rising use of video platforms and social media platforms like YouTube, Amazon Prime, Netflix, etc., will give a major boost to the global multi-channel network Industry.
However, rising cybersecurity threats, high investment requirements, and complexity in integration are some important factors that are expected to restrict the growth of the global market to some extent. North America dominated the global multi-channel network market ecosystem in 2019 and is expected to maintain its dominance in the coming years as well. The region is expected to hold the largest market share in the coming days, followed by Asia Pacific and Europe.
The dominance of the North American multi-channel network market can be explained by the presence of major MCN companies and content providers in the region. Further, factors such as the ongoing digital transformation programs and increasing online video consumption are going to drive the growth of the regional markets.
Like other markets, the global multi-channel network market is also expected to be affected by the global coronavirus pandemic. The lockdowns imposed to contain the spread of the virus has forced millions of people across the globe to stay indoors. This has increased the consumption of digital content unprecedently. The demand for digital content for entertainment is likely to increase further in the coming days, and this is expected to create growth opportunities for the multi-channel network market.
The prominent players operating in the global multi-channel network (MCN) market ecosystem are Disney Digital Network, Warner Bros. Entertainment Inc., Warner Music, Culture Machine Media Pvt. Ltd, Maker Studios, Inc., Brave Bison, RTL Group, and Mediakraft Networks GmbH, among others.