In electronics and communications, a transmitter is an electronic device that produces radio waves and send them to the TV receivers. A TV transmitter comprises an audio and video modulator for emitting the video and audio signals. The video signal consists of moving images and the audio signal consists of synchronized audios. These transmitters are capable of broadcasting signals with the help of ultra-high frequency (UHF) or very high frequency (VHF) transmission.
The global TV Transmitter market was valued at US$ xx million in the year 2018 and is expected to reach US$ xx million by the year 2023, growing at a CAGR of approximately 3.1%. Changing consumer demographics in developing countries and the rising trend for online TV is propelling the growth of the market. However, bandwidth issues associated with the TV transmitter and the range of the transmitter are expected to curtail the growth of the market.
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By transmitter type, the global TV transmitter market can be categorized into UHF TV transmitter and VHF TV transmitter. The UHF TV transmitter segment is likely to increase at the highest CAGR over the forecast period. The UHF TV transmitter sub segment is further divided into high power transmitter, medium power transmitter, and low power transmitter. The VHF TV transmitter sub segment is also further divided into high power transmitter, medium power transmitter, and low power transmitter.
Based on applications, the market is segmented as small TV station, medium TV station, and large TV station. The Medium TV station segment is holding the largest market share in this particular segment, owing to an increasing demand for TVs among the low and middle income population.
On the basis of the distribution channel, the global TV transmitter market can be divided into company-owned channel and third-party distribution channel.
Asia Pacific is dominating the TV transmitter market and is expected to grow over the forecast period as well. Europe has the largest global export quantity and manufacturers in the TV Transmitter market, while the North America holds a significant sales volume market for TV Transmitter in 2017.
Key players of this market are Rohde & Schwarz (Germany), Toshiba (Japan), NEC Corporation (Japan), Syes (Italy), Hitachi Kokusai Electric Group (Japan), Giga Mega Technology (China), Egatel (Spain), Chengdu Cheng Guang (China), Thomson Broadcast (France), and Italtelec (Italy), amongst others.
Rohde & Schwarz accounts for the highest share in the market. With the aim of securing a good position in the industry, the top players are actively working on gaining competitive advantage over their competitors. They are actively involved in policy development and the development of partnerships with organizations for gaining more market share. These players are focusing more on product portfolio extensions, new inventions, and other organic developments.