The Global Teeth Whitening Market was valued at US$ 6280.8 Mn in 2020 is expected to reach US$ 8942.2 Mn by 2027, with a growing CAGR of 6.5% during the forecast period (2021-2027).
Teeth whitening is one of the most popular dentistry treatments to enhance the quality of teeth, colour, and texture. This treatment is less time consuming, cost-effective, and less invasive. Teeth whitening is generally done by people in age group of 25-45 years to improve the quality of teeth. Teeth whitening is also known as dental bleaching therapy widely used across the world. This process remains aesthetic and can be demonstrated using different types of techniques and protocols. There are various set of reasons responsible for tooth staining such as consumption of alcohol regularly, smoking, teeth grinding, trauma and eating habits. Common approach that can be used for whitening of teeth includes bleaching with gel at home, other over-the-counter products such as stirps, gels, paint-on films are few application methods for tooth whitening process. The process of whitening tooth is also known as cosmetic dentistry treatment, which is popularly adopted across the world. It is pocket friendly, quick and temperament process.
The driving factors influencing the global teeth whitening Industry includes rising awareness and concern related to teeth and their hygiene, growing disposable income, developing research in healthcare and medical device field, easy availability of whitening products, the emotion of smiling again and growing development in dentistry and cosmetic dentistry field drives the growth of market. Moreover, increasing importance and awareness regarding dental aesthetics in society and related treatments boost the growth of the teeth whitening market.
According to the survey, it is found that female patients in London and Malaysia prefer tooth whitening over naturally teeth. Along with its rise in acceptance, consumption of oral or tooth hygiene is expected to witness significant growth in advanced dentistry care during the forecast period.
Teeth Whitening Market Analysis by Segmentation:
By Product
By Distribution Channel
By Region
Based on product, whitening toothpaste segment held maximum market share in 2020 and expected to increase during forecast period due to ease of availability and application
Based on product, teeth whitening market is segmented into whitening gels and strips, whitening toothpaste, and white light teeth whitening devices. The products are easily available in the market. Toothpaste is commonly accepted by the population due to its affordability and ease of application. However, quick-fix solution for permanent dental solution is likely to grow in coming years owing to increase in research and less time-consuming dental procedure. Whitening toothpaste also expected to witness higher growth as these products are easy to use, easily available and cost-effective.
Toothpaste segment accounted over 75% of market share in 2020. The new toothpaste launched by Evonik named as Spherilex 145, a new formulation in the market is expected to grow market share in coming years. These products are highly sensitive, have low enamel abrasion and effective in whitening.
Based on distribution channel, offline sales segment accounted the highest market growth in 2020 and anticipated to increase during forecast period
Based on distribution channel, teeth whitening market is segmented into offline sales channel and online sales channel. Offline sales channel to grow high during forecast period due to ease of accessibility. Manufactures are likely to make changes in distribution channels according to the need and demand of the teeth whitening market. Offline channel provides exposure for various other competitive brands and makes easy for consumer to make choice. Offline channel includes supermarkets, grocery stores which collectively account for about 50% of market share in 2020.
With advances in technology and e-commerce, online distribution channel is expected to witness significant growth during forecast period. North America is leading country in online distribution channel in teeth whitening market. Key market players are now focused on acquiring smaller companies to expand their product portfolio and business across globe.
Based on geographical region, North America dominated teeth whitening market in 2020 and expected to have same dominance during forecast period due to high awareness about dentistry
Based on region, North America is expected to dominate teeth whitening market during forecast period due to growing inclination towards cosmetic dentistry across region. Moreover, increase in disposable income, unhealthy lifestyle, rising innovations in dentistry and healthcare drives the growth of the teeth whitening market in this region.
Moreover, Europe is considered as the second largest region to anticipate high market growth. This is due to increase in periodontal diseases among the population. Followed by the increase in oral hygiene and oral diseases, mark the concern for individual for dental health. Further, increase in research centers associated with dental segment and increase in medical approvals expected to increase people participation in bleaching and dentistry procedures.
Company Profiles and Competitive Intelligence
The key players operating in the teeth whitening market size are:
The report also provides in-depth analysis of the global teeth whitening market dynamics such as drivers, restraints, and opportunities.
Drivers
Restraints
Opportunities
COVID-19 Impact on the Teeth Whitening Market Analysis
Covid-19 has highly affected the industries in terms of growth, economy, health and mental wellbeing of every individual. In this challenging situation, every industry is trying to give best services in terms of quality and safety. Covid-19 has gathered attention towards personal hygiene and home-based dental care. Due to strict guidelines by government regarding social distancing and restriction on movement, have impacted the dentistry sector. People are not able to go for check-up to their local dentist due to social distancing and mouth would act as direct contact of infection for doctors and other staff members.
Dentistry would be at high risk of getting infection from air, tools and contact with patients. This led down the growth of this sectors during covid-19 outbreak. However, the supply of tooth products over retail pharmacies and online platform increased the demand for products and had positive impact on teeth whitening market. Moreover, according to the British Dental Journal, 2020, oral hygiene is one of the key important factors to avoid infection. This led to increase in demand for dentistry products and helped in the growth of the global teeth whitening market.
The report also provides in-depth analysis of key trends in teeth whitening market
The report also provides an in-depth analysis of recent news developments and investments
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