Electrolyte Drinks Market by Type (Electrolyte Drinks, Sport Drinks), by Distribution Channel (E-commerce, Brick and Mortar), by Region (North America, Europe, Asia-pacific, Latin America, Middle East, and Africa): Opportunity Analysis and Industry Forecast, 2017–2027

The global Electrolyte Drinks Market was valued at US$ 20.7 Bn in 2020 is expected to reach US$ 31.0 Bn by 2027, with a growing CAGR of 6.1 % during the forecast period (2021-2027).

Electrolyte drinks consists of water, sugar, and electrolyte usually potassium and sodium. Concentration of electrolytes and sugar is based on application of the drink. Sport drinks can prevent dehydration as they are a rich source of electrolytes (potassium, sodium, magnesium, calcium) and carbohydrates. Though the content of carbohydrates varies widely, it normally contains a small amount of carbohydrate when compared to energy drinks. Energy drinks contain higher amounts of carbohydrate along with nutrients (niacin, riboflavin, vitamin B6 and B12, potassium, sodium, phosphorus, and taurine).

electrolyte drinks market

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Consumers are consuming quality beverages that have better taste, high nutritional value, and intrinsically wholesome. Taste is not only the sole criterion to satisfy consumer requirements. They are now aware of the ingredients they want or do not want in their food and drinks, and they are apprised of every calorie that will be consumed by them. The clean label trend is continuing to gain momentum in recent years.

Sports drink companies have faced some serious backlash for high percentage of sugar and calories use in their products. Hence market players are taking strategic decisions to expand in the electrolyte drinks Industry. For instance, in July 2021, PepsiCo Inc. announced its plans to reduce sugar content in carbonated drinks and ice teas by a fourth in the European Union and is anticipated to launch nutritious products by 2025 to get attention from health-conscious consumers.

Electrolyte Drinks Market Segmentation:

By Type

  • Sport Drinks
  • Electrolyte Drinks

By Distribution Channel

  • E-commerce
  • Brick and Mortar

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Based on type, Sport drinks segment dominated the market in 2020 and expected to maintain it’s dominance during the forecast period

Based on types, the market has been segmented into electrolyte drinks and sports drinks. In 2020, sports drinks accounted for the maximum share of the electrolyte drinks market, and this can be attributed to their exceptional ability to hydrate body because of the mix of carbohydrates and water.

Sports drinks contain an optimal number of electrolytes and are utilized by athletes and individuals engaged in sports activities and workouts. Sports drinks are capable of replenishing the electrolytes and lost minerals. However, many brands are high in sugar and calories as well. Gatorade, Powerade, BodyArmor SuperDrink, Lucozade Sport, and Pokari Sweat are some of the popular sport drinks operating in the electrolyte drinks market.

Based on distribution channel, brick and mortar to dominate the electrolyte drinks market in forecast period

Brick and mortar segment accounted for the largest share of the electrolyte drinks market in 2020. It includes supermarkets, convenience stores, and specialty stores. Brick and mortar segment accounted for a share of about 75% in 2020. Consumers opt for retail sales through such stores due to availability of various key brands under one roof. Also, such stores provide a one-stop destination for other related beverages and foods that could drive the instances of purchase.

However, online stores or E-commerce distribution channel is emerging in the electrolyte drinks market across all the geographies. This can be attributed to availability of better product range wherein offerings from various sellers are effectively aggregated and compared, which enables better purchase decision for consumers. Additionally, restrictions due to Covid-19, accelerated the demand of electrolytes and sports drinks through online channels in 2020.

Based on geographical region, North America is expected to dominate the electrolyte drinks market during Forecast period.

Local presence of big giants such as PepsiCo and Coca-Cola, high awareness about fitness and diet, and more purchasing power than developing regions are some of the key factors responsible for the dominance of the North America region in the global market. However, Asia Pacific is projected to witness the fastest growth during the forecast period.

Company Profiles and Competitive Intelligence

The key players operating in electrolyte drinks market are:

  • PepsiCo, Inc.
  • Abbott Laboratories
  • The Coca-Cola Company
  • Otsuka Holdings Co., Ltd.
  • PiSA Farmacéutica
  • GlaxoSmithKline plc
  • Suntory Holdings Limited
  • Hydralyte
  • Vitamin Well
  • Britvic PLC
  • Liquid I.V., Inc.
  • Energade, Acqua Minerale San Benede
  • Nutrition & Santé SAS
  • Schweppes Australia Pty Ltd
  • Endo Sport
  • Drip Drop Hydration Inc.
  • Sabormex SA de CV

electrolyte drinks market growth

The report also provides in-depth analysis of electrolyte drinks market dynamics such as drivers, restraints, opportunities, and challenges


  • Significant Rise in Sports Activities
  • Growing Demand for Convenience Beverages
  • Rise in Spending on Functional Food & Beverages, especially in Developed Countries
  • Increase in Number of Health & Fitness Centers across The Globe


  • Availability of Cheap Counterfeit Products and Food Safety Issues
  • Consumer Skepticism over Claim Efficiency


  • Product Innovation In Sports Nutrition
  • Growing Demand from Developing Countries and Expansion of Distribution Channels


  • Competition from Substitutes

COVID-19 Impact on the Electrolyte Drinks Market Analysis

Going forward, the market revival is expected to be more evident in late 2021 where the enhanced electrolyte drinks market is expected to witness rising sales in non-peak seasons in major economies. This is primarily driven by the urge to consume more healthy and alternative beverages to support the health and immune system. The vitamins and electrolytes in the drink are considered to be more helpful for healthy living. Thus, vendors are expected to meet the sudden boom in demand across geographies through appropriate sourcing and processing as the trade practices are expected to be liberalized.

However, the COVID-19 pandemic affected the sales of packaged beverages across the globe, especially in the U.S. and EU nations, where the market is well established. The demand for enhanced bottled water is higher during the summer season in most countries. This peak season has been affected by the pandemic owing to the distribution and supply shortages following lockdowns in almost all major markets. As the demand increases, warehouses of the brands, that were busy preparing for the spring and summer demands every year, have been affected in 2020 as stockpiles are quickly depleting.

The report also provides in-depth analysis of key trends in electrolyte drinks market

  • Leading as well as emerging players in the industry are introducing new products with enhanced capabilities
  • Sports & electrolyte drink companies are now focusing towards use of natural ingredients and low sugar while promoting their products

The report also provides in-depth analysis of recent news developments and investments

  • In April 2021, Lucozade Energy launched new £10m marketing campaign in the UK to reach 97% of the population by the end of 2021. The campaign will reach consumers through a new advert for TV and video on demand, as well as social media, online video, out-of-home, ecommerce, and geo-targeted mobile advertising.
  • In February 2021, Powerade launched Powerade Ultra in new Strawberry lemonade flavor.

The unique insights provided by this electrolyte drinks market report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key Players Positioning Matrix
  • Regulatory scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impacts on Electrolyte Drinks Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

Few key players include, but not limit up to: PepsiCo, Inc., Abbott Laboratories, The Coca-Cola Company, Otsuka Holdings Co., Ltd., PiSA Farmacéutica, GlaxoSmithKline plc, and Suntory Holdings Limited

In the base year 2020, North America accounted for about 45% share in the Electrolyte Drinks Market

By type, sport drinks segment projected to observe the fastest growth during the forecast period from 2021-2027

The electrolyte drinks market is estimated to grow at a compound annual growth rate (CAGR) of 6.1% during 2021-2027

The global electrolyte drinks market was valued at US$ 20.7 Bn in 2020 and is anticipated to reach US$ 31.0 Bn by 2027

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  1.  Introduction
    1. Engagement Objective
    2. Scope of the Study: Segmentation
    3. Timeframe, Currency and Limitation
  2. Research Methodology
    1. Market Sizing Approach
    2. Data Sources
    3. Primary Research Coverage
  3. Executive Summary
    1. Market Summary
    2. Market Snapshot
    3. Regional Snapshot
    4. Country Snapshot
  4. Premium Insights
    1. Key Trend Analysis
    2. Major Investment Scenario
    3. New revenue Pockets
    4. Pain Point Analysis
    5. Strategies Adopted-Benchmarking Heat Map
    6. Regulatory Implications
    7. Sport Drinks Formula Trend
    8. Business Recommendations
    9. PESTEL Analysis
    10. Regional Lifecycle
    11. Developed vs. Developing Economies, 2019 vs 2026
    12. Key Trends – Hydration Rehydration Drinks
  5. Market Overview & Competitive Landscape
    1. Competitive Landscape
    2. Go to Market Strategies
    3. Key Player Overview
    4. Product comparison
    5. Player Wise Target Customer Segment
    6. Market Positioning Matrix
    7. Recent News
  6. Market Dynamics
    1. DROC Impact Analysis
    2. Market Drivers
    3. Market Restraints
    4. Market Opportunities
  7. Future Forecast & Impact of COVID-19
  8. Electrolyte Drinks Market by Type
    1. Sport Drinks
    2. Electrolyte Drinks
  9. Electrolyte Drinks Market by Distribution Channel
    1. E-commerce
    2. Brick and Mortar
  10. Regional Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. Germany
      2. UK
      3. France 
      4. Spain
      5. Italy
      6. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. Rest Of Asia Pacific
    4. Latin America
      1. Brazil
      2. Mexico
      3. Argentina
      4. Rest of LATAM
    5. Middle East and Africa (MEA)
      1. GCC
      2. Rest of MEA
    1. PepsiCo, Inc.
    2. Abbott Laboratories
    3. The Coca-Cola Company
    4. Otsuka Holdings Co., Ltd.
    5. PiSA Farmacéutica
    6. GlaxoSmithKline plc
    7. Suntory Holdings Limited
    8. Hydralyte
    9. Vitamin Well
    10. Britvic PLC

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