Global Ketogenic Diet Market By Product Type (Supplements, Beverages, Snacks, Dairy, Other Product Types) By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Drug Stores Specialty Stores, Online Retail Stores, Other Distribution Channels) By Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2021–2027

Date : Jul 2021


Report ID : 359


Category : Consumer Goods

Report Format:  PDF EXCEL PPT WORD

The Global Ketogenic Diet Market was valued at USD 10,225 million in 2020 and is expected to reach USD 16,011 million by 2027, growing at a CAGR of 6.2% during the forecast period, (2021–2027).

Ketogenic diet comprises of a high fat low carb diet. It has gained demand as it has proved to be an effective way for weight loss and management across all age groups globally. According to the World Health Organization, obesity has become an epidemic. The rising cases of obesity and weight related problems among the younger population, millennials, and the working-class population is propelling market growth. The ketogenic diet has come as a solution to obesity-based heart diseases and with an increase in the obese population there has been a demand for the ketogenic diet. According to Healthline, there is evidence that ketogenic diet aids in weight loss. Celebrities such as Kim Kardashian, Halle Berry, Megan Fox are followers of the ketogenic diet and hence the popularity of this diet has increased. The Ketogenic diet is also creeping into the sports fraternity. Although the ketogenic diet has  not completely proven to help to fulfil the nutritional needs of a sports player, but sportspersons such as footballer Time Tiebow mentioned in GQ in a report in 2017, said that he followed the ketogenic diet. Witnessing the rise in demand for ketogenic based products, manufacturers worldwide are steadily launching new products for the ketogenic population in 2018.

Ketogenic Diet Market

Due to the Covid 19 lockdown and social distancing norms, people were forced to shop online. This is one of the major reasons for the boost in online sales of the ketogenic products. For instance, Love You Foods LLC has distributed their products online as well as retail outlets of The Vitamin Shoppe. Rise in use of smartphones and access to internet has also created a larger base of consumers online.

Due to its extremity to aid weight loss, Ketogenic diet market will see a setback in its growth during the forecast period. The Ketogenic diet has been associated with health risks such as “Keto-Flu”. Instability in following the diet and rebounding to old eating habits make consumers hesitant to follow the diet. This is another factor which is seen as hindering the growth of the ketogenic diet market. There are a wide variety of diets such as Vegan diet, Paleo diet among others which are widely popular and hence may act as restraints to the ketogenic market growth.

The Global Ketogenic Diet Market Segmentation:

  • By Product Type
    • Supplements
    • Beverages
    • Snacks
    • Dairy
    • Other Product Types
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Pharmacy/Drug Stores​
    • Specialty Stores
    • Online Retail Stores
    • Other Distribution Channels
  • By Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

Company Profiles and Competitive Intelligence

The key players operating in the Global Ketogenic Diet Market are:

  • Ample Foods
  • Danone S.A.
  • Nestle S.A.
  • Pruvit Ventures, Inc.
  • Keto And Company
  • Zenwise Health
  • Perfect Keto
  • Know Brainer Foods
  • Bulletproof 360, Inc.
  • Know Brainer Foods
  • Ancient Nutrition
  • Dang Foods Co.
  • Essentially Keto
  • Fat Snax
  • Glanbia Plc
  • Pruvit Ventures Inc.
  • The Good Fat Co., etc.

The unique insights provided by this report also includes the following:

  1. In-depth value chain analysis
  2. Opportunity mapping
  3. Sector snapshot
  4. Key Players Positioning Matrix
  5. Regulatory scenario
  6. Strategies Adopted-Benchmarking Heat Map
  7. Market trends
  8. Covid-19 impact analysis
  9. Product comparison
  10. Pre & Post COVID 19 impact on the Global Ketogenic Diet Market
  11. Competitive Landscape

Based on product type, Supplement segment held the largest share of 50% in the year 2020

Based on product type, the supplement segment is accounted for 50% of the share during the base year in the ketogenic diet market. Supplements such as oil, capsule and powder are available. These supplements fulfil the requirements of nutrients in the body. The rise in demand for food supplements and increasing awareness among consumers about the ketogenic diet is the reason for the growth of the ketogenic diet market.

On the basis of distribution channel, Online retail stores segment will hold the prime share in the growth of the ketogenic diet market during the forecast period.

Based on the distribution channel, the online stores segment is expected to be the fastest-growing channel during the forecast period. The online retail stores segment has been popular amongst the millennials and working-class population worldwide. According to a report published by Statista, 59.7% of the population has access to the internet. Additionally, online retail stores have lesser intermediaries which increase profit margins as compared to other means of distribution channels. These factors are attributed to the growth of the ketogenic diet market.

Based on regions, North America is Expected to Hold the Largest Share in the Ketogenic Diet Market during the forecast period.

Based on region. North America is expected to account for the highest share in the ketogenic market during the forecast period. One of the main reasons for the rise in the ketogenic market in this region is due to the high population of obese people. As per a recent report of 2020 by Healthline, more than one third of the population in the US are obese. As the ketogenic diet has been proved to be successful with reducing obesity, many people in this region have adapted to this diet. According to an article published by Eat This Not That, 2020, Ketogenic diet has been found to be the most popular diet. Major key players situated in this region is another factor that is driving the growth of the ketogenic diet market. The key players are investing heavily in manufacturing new products based on consumer demands. For instance, Ketologie released a new nutritional supplement named Ketones + Probiotics in 2019, aiming to boost ketone levels along with supporting gut health. All these factors will enhance the growth of the ketogenic diet market.

The report also provides in-depth analysis of market dynamics such as drivers, restraints opportunities and challenges


  • Rising instances of obesity, cardiovascular diseases and other weight related health issues.
  • Convenience in availability of keto products


  • Health risks associated with ketogenic diet
  • Extremity of Ketogenic diet

Covid 19 Impact on the Ketogenic Diet Market

The Covid 19 impact was also seen in the ketogenic diet market. Most consumers worldwide have adapted to living a healthier lifestyle after the pandemic. Thus, there has been a rise in the consumer base towards an intake of healthier diets. Awareness of ketogenic diet and ketogenic products are available on social media and other online platforms. With larger access to the internet and concern for health, the consumers of the ketogenic diet have increased. However, the number of buyers of ketogenic products have increased online rather than of supermarkets or hypermarkets. This is due to the social distancing norms laid down by governments all around the world. All these factors have led to the growth of the ketogenic diet market.

The report also provides an in-depth analysis of key market trends

Sr. No. Trends Impact
1 Rebounding to old eating habits and not following Keto diet as suggested Negative
2 Variety of products being introduced by key players ranging from ghee to chocolate powder and many others Positive
3 Wide variety of diets present worldwide Negative

The report also provides an in-depth analysis of recent News Developments and Investments

  • Keto and Co. launched a ready to drink product of its former product, Sated Ready To Drink shakes in 2019. This new brand marked itself as the first nutritionally complete keto meal in a bottle in the market.
  • Gratitude Health Inc. launched KetoRefuel, a ready-to-drink range of ketogenic meal-replacement shakes in 2019. Gratitude Health Inc. is a developer of brands which are dedicated to promoting health and nutrition through innovation drinks.
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  • Section 1: Introduction
    • Engagement Objective
    • Scope of the Study: Segmentation 
    • Timeframe, Currency and Limitations
  • Section 2: Research Methodology
    • 3P Research Approach
    • Market Sizing Approach
    • Data Sources
    • Primary Research Coverage
  • Section 3: Executive Summary
    • Global Ketogenic Diet Market Summary
    • Market Snapshot
    • Regional Snapshot
    • Country Snapshot
  • Section 4: Market Overview of Ketogenic Diet Market
    • Drivers
    • Restraints
    • Opportunities
    • Market Trends
  • Section 5: Premium Insights
    • Industry Prospects
    • Major Market Segments
    • Key Trends
    • Competitive Benchmarking
    • SWOT Analysis
    • Strategies Adopted-Benchmarking Heat Map
    • Recent News and Developments
    • Value Chain Analysis
    • Pain-Point Analysis
    • Porter’s Five Forces Analysis
  • Section 6: Market Overview of Ketogenic Diet Market
    • By Product Type
      • Supplements
      • Beverages
      • Snacks
      • Dairy
      • Other Product Types
    • By Distribution Channel
      • Supermarkets/Hypermarkets
      • Pharmacy/Drug Stores​
      • Specialty Stores
      • Online Retail Stores
      • Other Distribution Channels
  • Section 9: Future Forecast & Impact of COVID-19
    • Covid 19 - Prevalence Analysis
    • Key Trends Analysis
    • 2020 Market Forecast (Pre & Post Covid-19)
    • Key Factor Analysis
    • Ecosystem Impact & Opportunity Analysis
  • Section 10: Regional Market Analysis (US Millions)
    • North America
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • United States
        • Canada
    • Europe
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • Germany
        • France
        • United Kingdom
        • Rest of Europe
    • Asia Pacific
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • China
        • Japan
        • India
        • South Korea
        • Rest of APAC
    • Latin America
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East & Africa
      • Market Overview
      • Market Outlook
      • Key Countries & Market Estimates
        • GCC
        • Rest of MEA
  • Section 11: Competitive Scenario
    • Competitive Landscape
    • Investment Scenario by key Players
    • Key Player Overview
    • Top 5 Player Comparison
    • Player Wise Geographic Presence
    • Player Wise Target Applications
    • Competitive positioning and strategies of market players
  • Section 12: Company Profiles
    1. Ample Foods
    2. Danone S.A.
    3. Nestle S.A.
    4. Pruvit Ventures, Inc.
    5. Keto And Company
    6. Zenwise Health
    7. Perfect Keto
    8. Know Brainer Foods
    9. Bulletproof 360, Inc.
    10. Know Brainer Foods

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