Global Digital Therapeutics Market by Applications (Preventive (Prediabetes, Nutrition, Obesity, Lifestyle Management), Treatment/Care (Diabetes, Cardiovascular, Chronic Respiratory Disorders, Gastrointestinal Disorders, Rehabilitation), by Sales Channel (Patient, Caregiver, Employer, Providers, others) and Global Forecasts 2017 to 2027

The Global Digital Therapeutics Market was valued at US$ 3.7 Bn in 2020 is expected to reach US$ 14.3 Bn by 2027, with a growing CAGR of 21.3% during the forecast period (2020-2027).

Digital therapeutics is a branch of digital health that is the amalgamation of innovative technologies, services, and products for healthcare and wellness. Digital therapeutics are used independently or in the combination with medical devices, therapies medications are optimized according to the patient care and health outcomes. This technique is used to prevent, cure, manage disease or disorder using software technology. Digital therapeutics uses the infrastructure of the internet, apps in mobile devices, machine learning, big data, and artificial intelligence in order to embrace personalized therapies. There is a huge development in different apps providing healthcare benefits to the patients.

Digital Therapeutics Market

Increase in government funding on healthcare, rising adoption of technology, increase in availability and easy access to internet and smart phones are some of the factors attributing for the growth of the digital therapeutics market. Moreover, increase in digitalization in industries, increasing management of mental and chronic disorders tend to enhance the growth of market during forecast period. In order to deliver cost effective treatment by reducing physicians time boost the growth of the digital therapeutics market.

The Global Digital Therapeutics Market Segmentation:

By Applications

1.  Preventive

  • Prediabetes
  • Nutrition
  • Obesity
  • Lifestyle Management

2. Treatment/Care

  • Diabetes
  •  Cardiovascular
  • Chronic Respiratory Disorders
  • Gastrointestinal Disorders
  • Rehabilitation

By Sales Channel

  • Patient
  • Caregiver
  • Employer
  • Providers
  • Others

By Geographical Region

  • North America
  • Europe
  • Asia- Pacific
  • South America
  • Middle East & Africa

Based on application type, diabetes accounted for highest market share in 2020 and anticipated to increase more during forecast period

Digital therapeutics is segmented on the basis of its application types which include preventive measures like pre-diabetes, nutrition, life style management, obesity and treatment/care for diabetes, CNS, CVS, and respiratory diseases. Amongst them, diabetes accounted for the highest market share in 2020 and it is expected to expand more during the forecast period. This is due to high diabetic population and geriatric population. Diabetes required time to time diseases management, guidance, support, and awareness regarding symptoms related to diabetes like polyuria, polydipsia.

Obesity is anticipated to hold the second largest share of the digital therapeutics market. According to CDC’s statistics, the prevalence of obesity in U.S. was about 43% in year 2017-2018. This growing in number of obese population fuel the growth of the digital therapeutics market.

Based on sales channel, patient and caregiver segment accounted for the largest market share in 2020.

Based on sales channel, digital therapeutics is segmented into B2C and B2B sales market. B2C accounted for highest market revenue in year 2020 and expected to grow more during forecast period. Rising awareness among players and employers about benefits of digital therapeutics devices and cost-effectiveness led to pull the growth the of market.  

Based on geographical region, North America dominated the market in year 2020 and expected to maintain it’s dominance during the forecast period

North America accounted for the highest market share more than 30% in 2020. This is due to emergence of new advanced technology, rising diseased conditions and high healthcare expenditure. Whereas Asia-Pacific is expected to register the fastest growth over the forecast period.

Company Profiles and Competitive Intelligence

The key players operating in the market are:

  1. Noom
  2. Livongo Health
  3. Omada Health
  4. WellDoc
  5. Pear Therapeutics
  6. Proteus Digital Health
  7. Propeller Health
  8. Akili Interactive Labs
  9. Better Therapeutics
  10. Happify
  11. Kaia Health
  12. Mango Health
  13. Click Therapeutics
  14. Canary Health
  15. Wellthy Therapeutics

The report also provides in-depth analysis of digital therapeutics market dynamics such as drivers, restraints, opportunities and challenges


  • Increase in Awareness and Adoption of Digital therapeutic Devices
  • Increased Penetration of Technical Gadgets in Healthcare System
  • Substantial Increase in Venture Capital Investment


  • Lack of Awareness Regarding Digital Therapeutic devices and Treatment in Developing Countries
  • Concern Related to Patient Data Privacy


  • High Growth Opportunities in Untapped Markets in Developing Countries


  • Resistance From Traditional Healthcare Providers for Digital Therapeutics
  • Increase in Players lead to the Increase in Competition

COVID-19 Impact on the Digital Therapeutics Market Analysis

Covid-19 has highly affected the industries in terms of growth, economy, health and mental wellbeing of every individual. In this challenging situation, every industry is trying to give best services in terms of quality and safety. Likewise, digital therapeutics industry is focusing on developing high quality of healthcare products using advanced technology. During the outbreak of Covid-19, FDA generated guidelines, stating permission for the distribution, supply and use of digital therapeutic devices for the treatment of various disorders. This created an opportunity and led to increase in demand for the therapeutic devices across the world.  Due to incidence of the coronavirus, this created awareness and alertness regarding importance of health management using digital therapeutic products.

Due to restrictions on movement and lockdown period, people required to stay at home which restricted their movement and physical activity, increased mental stress and prevalence of chronic diseases. This created need for the digital therapeutics' devices software across the world.

The report also provides in-depth analysis of key trends in digital therapeutics market

Sr. No. Trends Impact
1 Increased in awareness regarding digital health system and rise in mental health disorders during Covid time Positive
2 Growing investment in the digital therapeutic industry due to high demand Positive
3 Introduction of new smarter, innovative applications for the patient treatments and care Positive

The report also provides an in-depth analysis of recent news developments and investments

  • In March 2021, Volunits collaborated with Broward Health to conduct real-world evaluation of the Oleena application which helps to assists patients in managing their symptoms.
  • In September 2020, Walgreens launched Austin-TX-based digital health company, ATX therapeutics, which aimed to provide digital therapeutics products to chronic diseases and risk associate behaviors in the U.S.

The unique insights provided by this report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key Players Positioning Matrix
  • Regulatory scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impacts on Digital Therapeutics Market
  • Competitive Landscape

Frequently Asked Questions (FAQs)

Few key players include, but not limit up to: Livongo Health, Omada Health, WellDoc, Pear Therapeutics, Ginger, Proteus Digital Health, Noom, Propeller Health, Akili Interactive Labs, Better Therapeutics, Happify, Kaia Health, Mango Health, Click Therapeutics, Canary Healt, Wellthy Therapeutics, Cognoa, Ayogo Health (Canada), Mindstrong Healt and 2Morrow.

In the base year 2020, North America accounted for more than 32.0% share in the digital therapeutics market

The digital therapeutics market is estimated to grow at a compound annual growth rate (CAGR) of 21.3% during 2020-2027

The global digital therapeutics market was valued at US $ 3.7 Bn in 2020 and is anticipated to reach US$ 14.3 Bn by 2027

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  1. Introduction
    1. Product Outline
    2. What is Digital Therapeutics
    3. Different Types of Digital Therapeutics
    4. Supply Chain Analysis
    5. Covid -19 Impact
    6. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    7. Technology Overview
  2. Regulatory Landscape for Digital Therapeutics
    1. Regulations and Standards
  3. Digital Therapeutics Market by Applications
    1. Preventive
      1. Prediabetes
      2. Nutrition
      3. Obesity
      4. Lifestyle Management
    2.  Treatment/Care
      1. Diabetes
      2. Cardiovascular
      3. Chronic Respiratory Disorders
      4.  Gastrointestinal Disorders
      5.  Rehabilitation
  4. Digital Therapeutics Market by Sales Channel
    1. Patient
    2. Caregiver
    3. Employer
    4. Providers
    5. Others
  5. Regional Analysis
    1. North America
      1. US
      2. Canada
    2. Europe
      1. Germany
      2. UK
      3. France 
      4. Spain
      5. Netherlands
      6. Rest of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Australia
      5. Rest of Asia Pacific
    4. Middle East and Africa
    5. South America
  6. Key Strategic Insights
  7. New Raw Material Sources
    1. New Applications
    2. Emerging Technologies
    3. Opportunity Mapping
    4. Critical Success Factors
    5. Consumer Preferences
  8. Key Market Trends / Recent Developments
  9. Competitive Scenario
    1.  Mergers and Acquisitions
    2. Investments
    3. Joint Ventures
    4. New Product Launches
    5. Strength of Product Portfolio
    6. Presence of Players by Geographies
    1. Noom
    2. Livongo Health
    3. Omada Health
    4. WellDoc
    5. Pear Therapeutics
    6. Proteus Digital Health
    7. Propeller Health
    8. Akili Interactive Labs
    9. Better Therapeutics
    10. Happify

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