The Global Hand Sanitizer Market was valued US$ 2.1 Bn in 2020 is expected to reach US$ 5.5 Bn by 2027, with a growing CAGR of 15.3% during the forecast period (2021-2027).
Hand hygiene is one of the key methods utilized to minimize the transmitted infections. Hand sanitizer is also called hand antiseptic, which works by disinfecting hands. Hand sanitizer is mainly used as a substitute for traditional hand washing with soap and water. Hand hygiene is an effective strategy to reduce the global burden of infectious diseases, especially gastrointestinal & respiratory diseases primarily caused by poor hand hygiene.
Hand sanitizer is generally composed of nearly 60% alcohol and other ingredients such as emulsifiers, colorants, fragrance, etc., and is widely used in homes, hospitals, child care institutions, and various healthcare service providers offices. The effectiveness of hand sanitizer depends on the amount and type of alcohol used in the product. The advantage of using hand sanitizer is that it takes less time than washing hands, quickly kills microorganisms on the hands, easy accesibility than a sink, and is less irritating to the skin as it is compared of soap and water.
Consumers’ preference for health and wellness coupled with product innovations (such as adding fragrance to disinfectant formulations) are expected to drive the growth of the global hand sanitizer market. In addition, improved living standards, increased health expenditures, increased awareness of personal hygiene, and support for sanitation needs by the World Health Organization, FDA, and other organizations have all propelled the demand for hand sanitizers. However, the health hazards associated with chemical components is expected to hinder the market growth during the forecast period.
By Type
By Packaging Type
By Content
By Distribution Channel
By Region
Based on type, the hand sanitizer market has been segmented into foam, liquid & gel. The maximum share held by the gel segment in the global market can be attributed to the easy product availability and wider availability of gel type sanitizers. Gel sanitizers are usually thin and watery in formulations, thus providing the convenience of being easily spread and penetration into the skin to kill most bacteria.
Foam segment is expected to witness the fastest growth during the forecast period due to its ability of easy penetration on the skin and stay on the hand for a long period of time. Foam-based sanitizer is easy to apply on hands, since it does not need to be wiped off, it provides time-saving convenience.
The Global Hand Sanitizer Market is segmented into dispensing packets and pump bottles. In 2020, pump bottles segment accounted for the largest share of the market. Hand sanitizer pump bottle is manufactured by using PET polymer or aluminium and extensively demanded from institutions such as hospitals, household purposes, offices, and manufacturing industries. These pump bottles have to go through various quality checks before get dispatched. The pump bottles are puncture proof and designed as per the specification laid by the end-users.
However, dispensing packets is anticipated to propel the market with the highest growth during the forecast period.
Based on content, alcohol based segment held the largest share of the market and is witnessing significant growth during the forecast period. Global leading health organizations such as WHO, CDC, FDA recommend choosing sanitizers with an alcohol content of more than 60% to achieve the best results.
Based on distribution channel, supermarket segment held the largest share of the market and is witnessing significant growth during the forecast period. Numerous supermarkets in various regions have observed the growth in the distribution of hand sanitizer on the market. Moreover, the supermarket provides consumers with the advantage of scanning products before buying, which helps them choose the right product. In addition, compared to online channels that let consumers wait for product delivery, this channel provides quick access to products.
Online channel led the market growth owing to the internet penetration rate in various countries/regions such as India, China, Mexico, and Brazil which is increasing at a fast pace, thereby developing an online sales channel market. In addition, online retailers including Amazon, Wal-Mart, Alibaba and other such service providers are paying attention to the continuous supply of personal care products worldwide.
North America accounted for the largest share of the hand sanitizer market in 2020 and is expected to maintain its dominance during the forecast period. Increasing attention to health and hygiene maintenance by most of the population in North America is expected to drive the market. With the increase in the penetration rate of online and offline channels, the expansion of product supply is driving the growth of the market in this region. North America has more market players, witnessing the highest penetration rate of different forms of hand sanitizers such as spray, foam-based, gel-based, and wipes. In addition, the United States has a dominant position in the market, and citizens are more willing to consume personal care and hygiene products.
Asia Pacific is expected to grow at the fastest rate during the forecast period from 2021 to 2027. This can be attributed to the rising awareness about personal hygiene among consumers. There are innovative and different types of personal care and hygiene products available on the market, emphasizing consumer convenience. The increasing dominance of online shopping has reshaped the growth of the market in the Asia Pacific and is expected to drive the demand for hand sanitizer in the next few years. For example, online sites such as Amazon, Flipkart, Gofers and other such online delivery service companies are offering different types of hand hygiene products.
Drivers
Restraints
Opportunities
The COVID-19 pandemic in early 2020 accelerate the hand sanitizer market. Due to the global outbreak of the virus in a short period of time, the global demand for hand hygiene products has exceeded the supply of online and physical sales channels. The pandemic has strengthened the importance of regular hand washing and cleaning and is one of the important factors driving the market growth.
| Sr. No. | Trends | Impact |
| 1 | Breakthrough of COVID 19 increases the need of hand sanitizer to avoid infection | Positive |
| 2 | With the growing demand across the world, several companies are investing in the hand sanitizer area | Positive |
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