Hand Sanitizer Market by Type (Foam, Liquid, Gel), by Packaging Type (Dispensing Packets, Pump Bottles), by Content (Non-Alcohol Based, Alcohol Based), by Distribution Channel (Supermarkets, Hypermarkets, Online, Drug Stores), and by Region (North America, Europe, Asia Pacific, Latin America, MEA) - Global Forecasts 2020 to 2027

Market Overview:

The Global Hand Sanitizer Market was valued US$ 2.1 Bn in 2020 is expected to reach US$ 5.5 Bn by 2027, with a growing CAGR of 15.3% during the forecast period (2021-2027).

Hand hygiene is one of the key methods utilized to minimize the transmitted infections. Hand sanitizer is also called hand antiseptic, which works by disinfecting hands. Hand sanitizer is mainly used as a substitute for traditional hand washing with soap and water. Hand hygiene is an effective strategy to reduce the global burden of infectious diseases, especially gastrointestinal & respiratory diseases primarily caused by poor hand hygiene.

Hand sanitizer is generally composed of nearly 60% alcohol and other ingredients such as emulsifiers, colorants, fragrance, etc., and is widely used in homes, hospitals, child care institutions, and various healthcare service providers offices. The effectiveness of hand sanitizer depends on the amount and type of alcohol used in the product. The advantage of using hand sanitizer is that it takes less time than washing hands, quickly kills microorganisms on the hands, easy accesibility than a sink, and is less irritating to the skin as it is compared of soap and water.

Hand Sanitizer Market Size

Consumers’ preference for health and wellness coupled with product innovations (such as adding fragrance to disinfectant formulations) are expected to drive the growth of the global hand sanitizer market. In addition, improved living standards, increased health expenditures, increased awareness of personal hygiene, and support for sanitation needs by the World Health Organization, FDA, and other organizations have all propelled the demand for hand sanitizers. However, the health hazards associated with chemical components is expected to hinder the market growth during the forecast period.

The Global Hand Sanitizer Industry Segmentation:

By Type

  • Foam
  • Liquid
  • Gel

By Packaging Type

  • Dispensing Packets
  • Pump Bottles

By Content

  • Non-Alcohol Based
  • Alcohol Based

By Distribution Channel

  • Supermarket
  • Hypermarket
  • Online
  • Drug Stores

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Based on type, gel type held the largest share in 2020.

Based on type, the hand sanitizer market has been segmented into foam, liquid & gel. The maximum share held by the gel segment in the global market can be attributed to the easy product availability and wider availability of  gel type sanitizers. Gel sanitizers are usually thin and watery in formulations, thus providing the convenience of being easily spread and penetration into the skin to kill most bacteria.

Foam segment is expected to witness the fastest growth during the forecast period due to its ability of easy penetration on the skin and stay on the hand for a long period of time. Foam-based sanitizer is easy to apply on hands, since it does not need to be wiped off, it provides time-saving convenience.

Based on packaging type, pump bottles segment accounted for the largest share of the market in 2020.

The Global Hand Sanitizer Market is segmented into dispensing packets and pump bottles. In 2020, pump bottles segment accounted for the largest share of the market. Hand sanitizer pump bottle is manufactured by using PET polymer or aluminium and extensively demanded from institutions such as hospitals, household purposes, offices, and manufacturing industries. These pump bottles have to go through various quality checks before get dispatched. The pump bottles are puncture proof and designed as per the specification laid by the end-users.

However, dispensing packets is anticipated to propel the market with the highest growth during the forecast period.

Based on content, alcohol based held the largest segment in 2020 and is expected to maintain it’s dominance during the forecast period.

Based on content, alcohol based segment held the largest share of the market and is witnessing significant growth during the forecast period. Global leading health organizations such as WHO, CDC, FDA recommend choosing sanitizers with an alcohol content of more than 60% to achieve the best results.

Based on distribution channel, supermarkets held the largest segment in 2020 and is expected to maintain its dominance during the forecast period.

Based on distribution channel, supermarket segment held the largest share of the market and is witnessing significant growth during the forecast period. Numerous supermarkets in various regions have observed the growth in the distribution of hand sanitizer on the market. Moreover, the supermarket provides consumers with the advantage of scanning products before buying, which helps them choose the right product. In addition, compared to online channels that let consumers wait for product delivery, this channel provides quick access to products.

Online channel led the market growth owing to the internet penetration rate in various countries/regions such as India, China, Mexico, and Brazil which is increasing at a fast pace, thereby developing an online sales channel market. In addition, online retailers including Amazon, Wal-Mart, Alibaba and other such service providers are paying attention to the continuous supply of personal care products worldwide.

Geographically, North America accounted for the largest share of the global hand sanitizer industry.

North America accounted for the largest share of the hand sanitizer market in 2020 and is expected to maintain its dominance during the forecast period. Increasing attention to health and hygiene maintenance by most of the population in North America is expected to drive the market. With the increase in the penetration rate of online and offline channels, the expansion of product supply is driving the growth of the market in this region. North America has more market players, witnessing the highest penetration rate of different forms of hand sanitizers such as spray, foam-based, gel-based, and wipes. In addition, the United States has a dominant position in the market, and citizens are more willing to consume personal care and hygiene products.

Asia Pacific is expected to grow at the fastest rate during the forecast period from 2021 to 2027. This can be attributed to the rising awareness about personal hygiene among consumers. There are innovative and different types of personal care and hygiene products available on the market, emphasizing consumer convenience. The increasing dominance of online shopping has reshaped the growth of the market in the Asia Pacific and is expected to drive the demand for hand sanitizer in the next few years. For example, online sites such as Amazon, Flipkart, Gofers and other such online delivery service companies are offering different types of hand hygiene products.

The report also provides in-depth analysis of hand sanitizer market dynamics such as drivers, restraints opportunities and challenges


  • Shifting Consumer Preference Towards Appropriate Personal Hygiene Products
  • Snowballing Influence Of Online Advertisements & Social Media.
  • Product Innovation & New Product Expansion Strategies.  


  • Health Hazards Associated with Chemical Components
  • Lack of Awareness in Some Countries.


  • COVID 19 outbreak

COVID-19 Impact on the hand sanitizer market

The COVID-19 pandemic in early 2020 accelerate the hand sanitizer market. Due to the global outbreak of the virus in a short period of time, the global demand for hand hygiene products has exceeded the supply of online and physical sales channels. The pandemic has strengthened the importance of regular hand washing and cleaning and is one of the important factors driving the market growth.

The report also provides in-depth analysis of key trends in Hand Sanitizer market

Sr. No. Trends Impact
1 Breakthrough of COVID 19 increases the need of hand sanitizer to avoid infection Positive
2 With the growing demand across the world, several companies are investing in the hand sanitizer area  Positive

The report also provides in-depth analysis of recent news developments and investments

  • In 2020, Reckitt Benckiser signed a partnership agreement with Jumia, Africa's leading e-commerce platform. Through this cooperation, the company will provide its hygiene products such as soap bars, disinfectants, disinfectants, and hand sanitizers to prevent the spread of COVID-19.
  • In 2019, Kimberly Clark partnered with APIC (Professional Association for Infection Control and Epidemiology) to support infection prevention at international level. The establishment of this partnership is to raise global awareness of the fight against infection.

Hand Sanitizer Market Company Profiles and Competitive Intelligence

The unique insights provided by this report also includes the following:

  • In-depth value chain analysis
  • Opportunity mapping
  • Sector snapshot
  • Key Players Positioning Matrix
  • Regulatory scenario
  • Strategies Adopted-Benchmarking Heat Map
  • Market trends
  • Covid-19 impact analysis
  • Product comparison
  • Pre & Post COVID 19 impact on the Hand Sanitizer Market  
  • Competitive Landscape

Frequently Asked Questions (FAQs)

The global Hand Sanitizer Market was valued at US$ 2.1 Bn in 2020 and is anticipated to reach US$ 5.5 Bn by 2027.

The Hand Sanitizer Market is estimated to grow at a compound annual growth rate (CAGR) of 15.3% during 2021-2027.

In the base year 2020, North America accounted for more than 25% share in the Hand Sanitizer Market.

A few key players include, but not limited to: Reckitt Benckiser Group plc; Procter and Gamble; The Himalaya Drug Company; GOJO Industries, Inc.; Henkel AG and Company; Unilever; Vi-Jon; Chattem, Inc.; Best Sanitizers, Inc.; Kutol among others.

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Table of Contents Hand Sanitizer Market

    1. Product Outline
    2. What is Hand Sanitizer?
    3. Different types of Hand Sanitizers
    4. Supply Chain Analysis
    5. Covid -19 Impact
    6. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Threats
    7. Technology Overview
  2. Regulatory Landscape for Hand Sanitizer    
    1. Regulations and Standards
  3. Hand Sanitizer Market Pricing Analysis
    1. Prices of Hand Sanitizer Systems
  4. Hand Sanitizer Market by Type
    1. Foam
    2. Gel
    3. Liquid
  5. Hand Sanitizer Market by Packing Type
    1. Dispensing Packet
    2. Pump Bottle
  6. Hand Sanitizer Market by Content
    1. Non-Alcohol Based
    2. Alcohol Based
  7. Hand Sanitizer Market by Distribution Channel
    1. Supermarket
    2. Hypermarket
    3. Online
    4. Drug Stores
  8. Regional Analysis
    1. North America
      1. US
      2. Canada
      3. Mexico
    2. Europe
      1. Germany
      2. UK
      3. France
      4. Italy
      5. Spain
      6. Rest Of Europe
    3. Asia Pacific
      1. China
      2. India
      3. Japan
      4. Rest Of Asia Pacific
    4. Middle East and Africa
    5. South America
  9. Key Strategic Insights
    1. New Applications
    2. Emerging Technologies
    3. Opportunity Mapping
    4. Critical Success Factors
    5. Consumer Preferences
  10. Key Market Trends / Recent Developments
  11. Competitive Scenario
    1. Competitive Strategies of Key Players
      1. Mergers and Acquisitions
      2. Investments
      3. Joint Ventures
      4. New Product Launches
    2. Ranking of Key Players
    1. Reckitt Benckiser Group plc
    2. Procter and Gamble
    3. The Himalaya Drug Company
    4. GOJO Industries, Inc.
    5. Henkel AG and Company
    6. Unilever
    7. Vi-Jon
    8. Chattem, Inc.
    9. Best Sanitizers, Inc.
    10. Kutol Products Company, Inc.
    11. Deb Group Limited.
    12. Best Sanitizers, Inc.
    13. Carrol Company

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